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A COLLECTION OF COMMUNITY MANAGEMENT A Collection Of Community Management Advice

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A COLLECTION OF COMMUNITY MANAGEMENT ADVICE: HOW DO SOCIAL MEDIA MANAGERS AND COMMUNITY MANAGERS DIFFER? “ rom my personal experience, Social F Media Managers are more focused on the larger analysis of the social media properties for a brand. Their job is“ ocial Media Managers are “the S rooted much more in the numbers mic”, while Community Managers behind campaigns and follower are “the DJ”. One is a master at trends for social media properties. pumping up the volume, while the Community Managers find topics other activates voices and mixes that resonate with the audience them together in rhythm.” and create strategies to increase RYAN RUTAN, JIVE SOFTWARE engagement within the brand’s community. We help serve as the outward face of the brand and reflect the voice of the company.” KARA LEE, SPRINKLR 9

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