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A COLLECTION OF COMMUNITY MANAGEMENT A Collection Of Community Management Advice

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A COLLECTION OF COMMUNITY MANAGEMENT ADVICE: HOW DO SOCIAL MEDIA MANAGERS AND COMMUNITY MANAGERS DIFFER? “ I see Social Media Managers as those externally facing people who focus on all“ ocial Media Managers deal with an S of the growth numbers. They work hard on overall approach to each platform, content, SEO, social metrics, leads, and outreach. The Community Managers feed while Community Managers deal them some of the internal information, but specifically with the communities on they’re working on things that are more the platforms themselves. Basically, internal and for people that are already Social Media Managers handle the customers. They’re creating opportunities for acquisition part of digital community members to engage, making sure they have building, while Community Managers the resources they need, making the day to day awesome, offline events (or even online handle acquisition and retention events in some cases) and then working through content strategy.” on word of mouth referrals and impacting STEPH PARKER, NEIMAN something like a NET promoter score.” JENN PEDDE, 2U, INC., THECOMMUNITYMANAGER.COM 5

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