Hussain Husaini presented "Set up your Corporate Blog" at the #SMMF2012 #Bahrain

2. CORPORATE
BLOGGING

3. STOP
AND
THINK

4. DON’T
WASTE
YOUR
TIME

5. DOES YOUR
COMPANY
NEED A
BLOG?

6. OFCOURSE
1.To create new content.
2.To share company updates.
3.To share industry insights.
4.To share opinions and expertise.
5.To be more social.
6.To generate new leads.
7.To connect with your customers.

9. USING
WORDPRESS
FOR YOUR
BLOG

10. ABOUT
WORDPRESS
1. Started as a blogging platform.
2. Grew to a fully pledged CMS (Content
Management System).
3. Used by bloggers, governments, business
and e-commerce sites.
4. Most widely used open source platform.

11. WORDPRESS
POWERS
17% OF ALL
WEBSITES
ON THE NET
Source: w3techs.com

12. WORDPRESS
POWERS
54% OF ALL
WEBSITES
WITH A CMS
Source: w3techs.com

13. WHY?
1. Easy to use.
2. Developing at a rapid pace.
3. Becomes more flexible for developers with
every release.
4. Thousands of free plugins and extensions.
5. Designers love it, Developers love it, site
admins love it.

14. HOSTING
SOLUTIONS
SHARED SERVER VS
VPS VS DEDICATED

15. SHARED
SERVERS
1. Highly Cost Effective. Typically starts at 5 usd per month.
2. No maintenance cost.
3. Typically, they claim to offer unlimited bandwidth and
space – be cautious.
4. Can be a bit of a hit and miss when it comes to
performance depending on the server assigned to you.
5. Hundreds of sites hosted on a single server.
6. Word press Recommends Blue Host, Dream Host and
laughing squid.

16. VPS
SERVERS
1. Costs a bit more, typically starting at 20 usd per month, but
on average cost 40 usd per month.
2. Comes with managed and un-managed packages, be wary.
3. Less websites on each server.
4. Better performance and reliability.
5. Each site is in a separate partition, so the scripts and
performance of your neighbor's don’t effect your site.

17. DEDICATED
SERVERS
1. Expensive Solution. Typically Costs around 200 usd per
month.
2. Comes with managed and un-managed packages, be wary.
3. A full server is dedicated to your website solely.
4. Super performance and reliability.
5. Only needed for high traffic websites that will use lots of
resources.

18. IF YOU ALREADY
HAVE A WEBSITE
YOU SHOULD BE
ABLE TO USE
YOUR CURRENT
HOST FOR YOUR
BLOG

19. IF YOU ARE
LOOKING FOR A
HOST, LOOK FOR
THE ONE CLICK
INSTALL

20. LET’S GET
STARTED

21. WORDPRESS.COM
VS
WORDPRESS.ORG

24. SELECT CREATE BLOG

25. CLICK ACTIVATION LINK IN YOUR
EMAIL AND YOU SHOULD GET HERE:

26. SET UP BASIC DETAILS OF YOUR
BLOG

27. SELECT A THEME FOR YOUR BLOG

28. YOU CAN OPTIONALLY CUSTOMIZE IT
NOW OR DO IT

29. CUSTOMISATION OPTIONS

30. CUSTOMISATION OPTIONS

31. LETS CREATE OUR FIRST POST AND
FINISH THE INITIAL SET UP

32. LETS CLICK ON OUR BLOG NAME IN
THE MY BLOG SECTION

33. NOW WE SHOULD SEE OUR BASIC
BLOG

34. NOW LETS CLICK ON DASHBOARD

35. WELCOME TO YOUR NEW HOME

36. LETS EXPLORE THE SETTINGS

37. FRONT PAGE DISPLAY SETTINGS

38. LETS START WITH PAGES

39. CREATING OUR FIRST PAGE
Click To Add Images

40. ADDING IMAGES

41. GIVE DETAIL THEN INSERT IMAGE

42. CREATING LINKS IN CONTENT
Select your text or image and then
Click on link icon

43. CREATING LINKS IN CONTENT

44. LETS SET UP OUR BLOG

45. LETS SET UP ALL OUR CATEGORIES

46. CATEGORIES CAN HAVE CHILDREN

47. OUR FIRST BLOG POST
Assign a Category or
multiple categories
Create Tags

48. PUBLISH NOW OR LATER
Save as a draft for later
Set a future date to be published
Publish

49. LETS CREATE OUR WEBSITE MENU

50. LETS ASSIGN OUR NEW MENU

51. LETS ADD OUR MENU LINKS

52. LETS EXPLORE WIDGETS

53. LETS EXPLORE PLUGINS

54. POWER OF PLUGINS

55. THANK
YOU FOR
LISTENING
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