Personnel Today Jobs: Our Audience

RBI Jobs Sites – User Profile Survey 2012: Personnel Today Jobs

Our Audience
User Profile Survey 2012
the latest research from our online audience


Audience Profiling

2


61% of respondents are actively looking for a job

I am a jobseeker, actively
looking for a job
61%

I am a browser. I look at
jobs, but I'm not actively 39% Potential job seekers
applying

I am an employer / recruiter
looking for candidates Excluded from subsequent analysis

Q. Which of the following best describes your job seeking status?

Base: all respondents (338)

3


Almost two thirds are currently in permanent roles, while 1 in 5 are
unemployed
Permanent - working full time (30+ hrs per
week)
59%

Unemployed 20%

64% are in
permanent roles
Temporary / Contractor 12%

Permanent- working part time (less than
30 hrs per week)
5%

Student / Recent graduate 1%

Retired 1%

Q. What is your current working status?


4


64% are director or manager level

HR Board Level Director 2%

HR Director 7%

HR Manager 29%

Board Level Director 1%

Other Director 3%

Department Head 7%

Manager 15%

Officer 7%

Advisor 13%

Assistant 6%

Other 12%

Q. What is your position within your company/organisation?


5


Almost two thirds are CIPD qualified

No, 39%

Yes, 61%

Q. Are you CIPD qualified?


6


General personnel/HR and employee relations/comms are the most
common functions involved respondents’ roles
Personnel/HR generalist 64%
Employee relations/communications 59%
Training 49%
Change management 46%
Learning & Development 45%
Organisational development 40%
Recruiting personnel/training staff 37%
Recruiting other staff for your… 36%
Compensation/remuneration &… 35%
Talent 32%
Diversity 26%
Senior general management 24%
Consultancy 24%
Industrial relations 23%
Occupational Health 21%
Payroll 20%
Pension Schemes 18%
Health & Safety 18%
International responsibility 12%
Recruitment consultant 11%
Other company management 8%
Sales/marketing 5%
Other 11%

Q. Which of the following functions does your job involve?


7


10% of respondents work for education/training organisations
Education/training 10%
Manufacturing, engineering, processing 9%
Professional services/consultancy 9%
Retail, wholesale, distribution, repairs 8%
Banking, finance, insurance, business services, property/renting 8%
Local government 8%
National government 7%
Electronics/IT/Communications 7%
Health 6%
Charity 5%
Catering, hotels, transport, travel industry 4%
Construction, mining, agriculture, forestry and fishing 3%
Energy and water supply industries 3%
Media 2%
Chemicals 0%
Other 12%

Q. What is the main business of your organisation?


8


23% have been working in the HR industry for 20 years or more

Less than 1 year 5%

1 year - less than 3 years 5% Average = 14 years

3 years - less than 6 years 15%





30 years or more 6%

Q. How many years have you been working in the HR industry?


9


53% have been in their current role for less than 3 years

Less than 1 year 23%

1 year - less than 3 years 30%



9 years - less than 12 years 7% Average = 4 years



30 years or more 0%

Q. And how many years have you been in your current role?


10


The average salary amongst respondents is just over £40K
Under £10,000 1%

£10,000 - £14,999 3%

£15,000 - £19,999 3% Mean average = £40,602
2010 average = £39K
£20,000 - £24,999 8%

£25,000 - £29,999 8%

£30,000 - £39,999 23%

£40,000 - £49,999 16%

£50,000 - £59,999 7%

£60,000 - £69,999 7%

£70,000 - £79,999 4% 27% earn £50k or more

£80,000 - £99,999 4%

£100,000 or more 5%

I'd rather not say 10%

Q. What is your approximate current annual income?


11


Respondents are 43 years
old on average
Around two thirds are female
Under 18 0%

18-24 2%
Male
32%
25-34 22%
Female
68%
35-44 28%

45-54 33%

55-64 14%

65 or
1% Average age= 43 years old
over

Q. How old are you? Q. Are you …?

Base: all respondents (333) Base: all respondents (333)

12


Just under half are from the South
Greater London 20%

South East 17%

Midlands 15%
South= 49%
South West 12%

North West 9%

Outside UK (Rest of the world) 7%

Yorkshire & Humberside 5%

East Anglia 4%

North East 4%

Scotland 3%

Outside UK (Europe) 2%

Wales 2%

Northern Ireland 1%

Q. Which region are you based in?


13


How Users Rate our Job Site

14


Around two thirds visit at least once a week

More than once a day 4%

Once a day 20%
65% visit the site at
least once a week
Once every 2-3 days 22%

Once a week 19%

Once every 2 weeks 12%

Once a month 11%

Less often 12%

Never 1%

Q. How often do you visit Personnel Today Jobs?


15


HR industry jobs sites are considered the most useful source for looking
for a job
Internet - HR industry job websites (e.g. Personnel Today Jobs) 36%

Internet - General job websites (e.g. Totaljobs.com, Monster.co.uk 25%
Internet - HR industry-specific websites (e.g. PersonnelToday.com) 10%
Recruitment consultancies 9%
Word of mouth/contacts 5%
Internet - Social Media websites (e.g. LinkedIn) 4%
Internet - Employer websites 3%
Internet - Other 3%
Networking/events 2%
National newspapers 1%
Local/Regional newspapers 1%
Job Centres 1%
HR industry magazines 0%
Other business magazines 0%
Other 0%

Q. Which ONE of the following sources is the most useful to you when looking for a job?


16


Almost a third of respondents think Personnel Today Jobs is the best site
overall
Personnel Today Jobs 31%

Totaljobs.com 14%
PeopleManagement.co.uk/jobs 13%
Changeboard.com 11%
Reed.co.uk 10%
LinkedIn 6%
Jobsite.co.uk 3%
Monster.co.uk 2%
Simplyhrjobs.co.uk 1%
Fish4jobs.co.uk 1%
Careerbuilder.co.uk 0%
TheHRDirector.com/hrjobs 0%
Inhr.co.uk 0%
Employeebenefits.co.uk/jobs 0%
Other 8%

Q. Which website do you think is best overall when looking for a job?


17


81% of respondents rate the ease of use of the site as excellent or good

The ease of use of the site 20% 61% 15% 1%
3%

The speed of the site 20% 58% 17% 2%
2%

The design/appearance of the site 14% 61% 20% 2%
2%

The relevance of jobs on the site 14% 50% 26% 8% 2%

The accuracy of the search results 13% 48% 28% 8% 3%

The number of jobs on the site 11% 49% 31% 5% 3%

Excellent Good Fair Poor Don't know

Q. How would you rate Personnel Today Jobs for each of the following factors?

Base: all respondents (various)

18


78% of respondents rate the site as excellent or good overall

Excellent 16%

78% excellent
or good

Good 62%

Fair 20%

Poor 2%

Q. What is your overall opinion of Personnel Today Jobs?


19


77% of respondents feel the new site is better than the previous version
of Personnel Today Jobs

Much better than the previous site 30%

77% improved

A little better than the previous site 47%

About the same as the previous
site 17%

A little worse than the previous site 1%

A lot worse than the previous site 2%

Q. And, overall how would you rate the new Personnel Today Jobs site compared to the previous site?

Base: all respondents able to compare the new and previous sites (270)

20

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