1. Annual General Meeting
7 December 2011
marketingbirmingham.com

2. Paul Kehoe
Chairman
marketingbirmingham.com

3. Agenda
 Annual General Meeting
 Neil Rami, Chief Executive
 Questions & Answers

4. Annual General Meeting Agenda
1. To receive the accounts for the financial year ended 31 March
2011 and the Directors’ and Auditor’s report.
2. To re-appoint the following as Directors pursuant to Article 44 and
47 of the Company’s Articles of Association:
Stephen Maddock Sir Albert Bore
Michael Whitby Paul Thandi
3. To appoint the following as Directors pursuant to Article 35 and
Article 47 of the Company’s Articles of Association:
Julie Moore David Eastwood
4. To appoint KPMG as Auditors and authorise the Directors to fix
their remuneration.
5. To transact any other ordinary business of an Annual General
Meeting.
Company Number: 01631329

5. Agenda item 1
1. To receive the accounts for the financial year ended 31
March 2011 and the Directors’ and Auditor’s report.

6. Agenda item 2
To re-appoint the following as Directors pursuant to Article
44 and 47 of the Company’s Articles of Association:
Stephen Maddock
Sir Albert Bore
Michael Whitby
Paul Thandi

7. Agenda item 3
To appoint the following as Directors pursuant to Article
35 and Article 47 of the Company’s Articles of
Association:
Julie Moore
David Eastwood

8. Agenda item 4
To appoint KPMG as Auditors and authorise the
Directors to fix their remuneration.

9. Neil Rami
Chief Executive
marketingbirmingham.com

10. 12 months ago...
 Renegotiation of service level agreement
with Birmingham City Council
 Managing impact of AWM’s demise on
funding profile
 Creation of a Local Enterprise Partnership
 Initial discussions with LA’s and EU to
develop ERDF application process
 Launch of Business Birmingham
- emerging sectoral roadmap
- recruitment of investment team
- development of pipeline

11. 12 months on ...
 New SLA with City Council secured
 New ERDF contract in place
 Growth in membership
 Cost reduction programme completed
 New relationship with Government
 Established Birmingham Business Hub
 Business Birmingham delivering

12. Financial Performance 2010/11 and 2011/12
Outturn Forecast Outturn
2010/2011 2011/2012
(1) (2)
£ £
Turnover 8,682,901 9,239,462
Change in stocks of finished goods 3,455 -
External charges (6,615,623) (6,602,986)
Staff costs (1,980,514) (2,510,291)
Depreciation (190,777) (156,617)
Release of capital grant 34,314 30,432
Operating (loss)/profit _______ _______
(66,244) 0
Interest receivable - -
Interest payable (20,000) -
______
Loss from ordinary activities before taxation (86,244) 0
Taxation - -
Loss from ordinary activities after taxation (86,244) 0
(1) As Directors Report and Financial Statement
(2) As presented to the Board on 5th October

13. Birmingham’s global reach
United States of America in 2011
 Actively targeting and developing business in
key North American markets:
- Business Birmingham events and sales
missions in Chicago, Florida, Atlanta,
Detroit
- Visit Birmingham event and sales
mission in New York

14. Birmingham’s global reach
China & India in 2011
 Actively targeting and developing business in
key Chinese markets:
- Business Birmingham in Changchun and
Shenyang, China,
- Meet Birmingham in Mumbai, India
- Business Birmingham in Pune, India

15. Birmingham’s global reach
Europe in 2011
 Actively targeting and developing business in
key European markets:
- Business Birmingham in Cannes,
Amsterdam, Cologne, Paris, Berlin
- Meet Birmingham in Paris, Barcelona,
Geneva
- Visit Birmingham in Dublin, Berlin,
Netherlands

16. Working in partnership
Highlights of 2011
 Working with our partners to promote
Birmingham, target sales and win business
- joint inbound & outbound events
- accessing international networks
- joint research
 Birmingham Food Fest
- 100+ businesses involved
 Meet Birmingham showcase

17. Delivering for partners
 Repositioned Commercial Partnerships
Programme in late 2010
 Creating bespoke relationships and tangible
outputs
 60% increase in commercial partners
 Significantly broader business sector profile
 Fundamental element of all sales & marketing
activity

18. Principal partners
marketingbirmingham.com

19. Perceptions & profile
 Developing profile as a business destination
- McKinsey
- Cushman & Wakefield
- Mercer Living Index
 Engaging national & international media
- number of visits
 Forging relationships with national bodies
- City UK
- Centre for Cities
 Reputation management in aftermath of civil
disorder in August 2011

20. Profile with government
 Developing relationships with government:
- leveraging party political conferences via a
dedicated policy strategy
 Accessing Regional Growth Fund in
partnership with Jaguar Land Rover and 4
LEP’s
 Visit England GREAT campaign and 2012
- TV advertising
- reputation management
 Closer relationship & Memorandum of
Understanding with UKTI

21. Strategic relationship with government
 Recognising importance of visitor economy to
performance of UK plc
 Exploring alternative funding mechanisms to
transform scale and pace of visitor economy
growth
 Developing options based on principles of
successful Business Improvement Districts
 Part of a UK wide working group exploring
potential for Tourism BID’s

22. ERDF Programme
2011/12- 2013/14
What - A £17.7m catalyst to deliver integrated City
Region Business, Meet and Visit programme over the
3 yr period
It will - generate investment, events and visitors,
develop business and jobs in the ERDF priority 3 areas
How - Marketing Birmingham will provide up to £5.8m,
our partners £3m and £8.8m funding drawn down from
ERDF
Outputs Partners
► 4,690 jobs Birmingham City Council,
► 500 business supports Solihull MBC, Black Country
► 5% increase visitor LA’s x 4, Birmingham Airport,
economy CENTRO, Southside BID

23. Developing new partnerships
Christmas in Birmingham 2011
 Birmingham City Council,
 Solihull MBC
 Retail Birmingham
 Southside BID
 Virgin Trains
- christmasinbirmingham.com
- viral game
- TV advertising

24. Businessbirmingham.com

25. Successful projects – 1777 Jobs to date
marketingbirmingham.com

26. Pipeline by sector
%
4
4
16
7
Manufacturing
Financial Services
9 Digital Media/ICT
Transport Technologies
14
Business Services
Leisure / Tourism
Other
9 Environmental Technologies
Logistics
Government/Public Sector
14
10
11

27. Pipeline by country
%
3 2 1
3
4
United Kingdom
5 North America
Other
41 Other Europe
6 India
Germany
Australia
Switzerland
8
Japan
France
China
9
16

28. Visit & Meet Birmingham outputs
Meet Birmingham
 Impact of major events supported - £54.7m
in 2010/11
 Maintained position as most popular UK
destination for association & corporate
business outside London
Visit Birmingham
 Birmingham attracted 32.7m visitors in 2010
 Overseas visitors rose 4.4%
 UK wide numbers declined by 0.3%
 Birmingham most visited English city outside
London for European visitors

29. Strategic direction
 Developing relationship with Greater
Birmingham & Solihull LEP
 Focusing on increasing private sector
relationships and networks
Strategic priorities
 Securing more inward investment
 Growing the visitor economy
 Providing research, insight & policy advice
 Focusing on strategic communications
 Increasing business engagement
 Input to economic development plan

30. Marketing Birmingham will deliver a
£26m investment promotion programme
between now and 2015, aimed at
creating 12,000 new jobs and
increasing the value of the visitor
economy by 5%

32. John Lewis

33. Metro extension

34. Runway extension

35. Wayfinding

36. NEC

37. High Speed 2

39. Curzon Square

40. Marketing Birmingham will deliver a
£26m investment promotion programme
between now and 2015, aimed at
creating 12,000 new jobs and
increasing the value of the visitor
economy by 5%

41. Birmingham Business Hub

42. Questions