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How AI Changes Marketing

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How AI Changes Marketing

View ABM Strategies @ https://www.fourquadrant.com/b2b-account-based-marketing-abm/

KEY TAKEAWAYS
Top-performing companies are more than 2X likely to be using AI for marketing, 28% vs. 12%

Retailers are investing $5.9B this year in AI-based marketing and customer service solutions to improve shoppers’ buying experiences according to IDC.

Financial Services marketers lead all other industries in AI application adoption, with 37% currently using them today.

Sales and Marketing teams most often collaborate using CPQ and Marketing Automation AI-based applications, with sales leaders predicting AI adoption will increase 155% across sales teams in 2 years.

VIEW THIS DECK TO SEE
- Technologies With Highest Growth
- Top Uses of AI in Marketing
- How Marketers Are Using AI
- How CMOs Are Using AI
- Machine Learning Use Cases in Retail
- Percentage of Marketers Planning to Use AI
- Reasons to Use AI for Marketing Personalization
- AI in Online Advertising
- AI in Email Marketing
- Where AI is Used on Ad Campaign Execution

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ADDITIONAL GO TO MARKET RESOURCES FROM FOUR QUADRANT

ABM Strategies @ https://www.fourquadrant.com/b2b-account-based-marketing-abm/

Marketing Automation Buyer’s Checklist fourquadrant.com/go-to-market-planning-templates/marketing-automation-buyers-checklist/

Go to Market Resources @ fourquadrant.com

IT Spending Research @ fourquadrant.com/go-to-market-it-spending-research/

Free Downloads @ fourquadrant.com/free-marketing-templates/

Go to Market Insights @ fourquadrant.com/go-to-market-planning-templates/

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How AI Changes Marketing

  1. 1. Go to market resources @ fourquadrant.com How AI Changes Marketing
  2. 2. How AI Changes Marketing Technologies With Highest Growth Go to market resources available @ www.fourquadrant.comSource: Salesforce
  3. 3. How AI Changes Marketing Top Uses of AI in Marketing Go to market resources available @ www.fourquadrant.comSource: CMO Survey
  4. 4. How AI Changes Marketing How Marketers Are Using AI Go to market resources available @ www.fourquadrant.comSourceSalesforce
  5. 5. How AI Changes Marketing How CMOs Are Using AI Go to market resources available @ www.fourquadrant.comSource: MarketingCharts
  6. 6. How AI Changes Marketing Machine Learning Use Cases in Retail Go to market resources available @ www.fourquadrant.comSource: 451 Research
  7. 7. How AI Changes Marketing Percentage of Marketers Planning to Use AI Go to market resources available @ www.fourquadrant.comSource: Salesforce
  8. 8. How AI Changes Marketing Reasons to Use AI for Marketing Personalization Go to market resources available @ www.fourquadrant.comSourceStatista
  9. 9. How AI Changes Marketing AI in Online Advertising Go to market resources available @ www.fourquadrant.comSource: eConsultancy
  10. 10. How AI Changes Marketing AI in Email Marketing Go to market resources available @ www.fourquadrant.comSource: Statista
  11. 11. How AI Changes Marketing Where AI is Used on Ad Campaign Execution Go to market resources available @ www.fourquadrant.comSource: Statista
  12. 12. ABM Strategies @ https://www.fourquadrant.com/b2b-account-based- marketing-abm/ Marketing Automation Buyer’s Checklist fourquadrant.com/go-to-market- planning-templates/marketing-automation-buyers-checklist/ Go to Market Resources @ fourquadrant.com IT Spending Research @ fourquadrant.com/go-to-market-it-spending- research/ Free Downloads @ fourquadrant.com/free-marketing-templates/ Go to Market Insights @ fourquadrant.com/go-to-market-planning- templates/ Go to Market Resources From Four Quadrant for Sales & Marketing Go to market resources available @ www.fourquadrant.com

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