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HOW CONTENT MARKETING
INFLUENCES SALES
TCHIBOBLOG.CZ
5	
  YEARS AGO…
Martin Brixí - How content marketing influences sales – TchiboBlog.cz
DECEMBER 2014
Martin Brixí - How content marketing influences sales – TchiboBlog.cz
Martin Brixí - How content marketing influences sales – TchiboBlog.cz
Martin Brixí - How content marketing influences sales – TchiboBlog.cz
OUR	
  MAIN	
  KPIS
SESSIONS USERS
PAGE VIEWS PAGES PER SESSION
AVG.	
  TIME ON PAGEAVG.	
  SESSION DURATION
BOUNCE RATENEW SESSIONS (%)
ENGAGEMENT – BOTH ON SITE AND IN SOCIAL
>	
  1,7	
  mil >	
  1,1	
  mil
>	
  2	
  mins
2016	
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BLOG	
  COSTS
50%50%
Creation
Activation
10%
10%
40%
40%
FB	
  posts
YouTube
GDN/Sklik
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Martin Brixí - How content marketing influences sales – TchiboBlog.cz
POST-­‐CLICK VS.	
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CONVERSIONS
TchiboBlog.cz Tchibo.cz
BLOG	
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2016	
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TCHIBO.CZ 20	
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Martin Brixí - How content marketing influences sales – TchiboBlog.cz

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Martin Brixí - How content marketing influences sales – TchiboBlog.cz