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Jan Řezáč - I don’t like that website! MKTFEST 2014

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Marketing Festival - World-Class Digital Marketing Event #mktfest Czech Republic

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Jan Řezáč - I don’t like that website! MKTFEST 2014

  1. 1. I don't like this web site!
  2. 2. Ultimate goal of visual design is to make you money.
  3. 3. Visual design is not alone in this moneymaking stuff.
  4. 4. 1. You like it 2. It's modern 3. It's based on visual design principles 4. It's based on web design principles 5. It tells story we want 6. It helps visitors to make you money
  5. 5. I. You like it!
  6. 6. How will THIS help me make more money?
  7. 7. II. It is modern
  8. 8. In the eyes of many customers, ugly equals authentic and credible. — Gerry McGovern
  9. 9. III. Visual design principles
  10. 10. 1. 80/20 Rule 2. Aesthetic-Usability Effect 3. Affordance 4. Attractivenes Bias 5. Cathedral Effect 6. Chunking 7. Closure 8. Consistency 9. Contrast 10. Feedback Loop 11. Fitt's Law 12. Framing 13. Gestalt Rules 14. Golden Ratio 15. Hick's Law 16. Horror Vacui 17. Inverted Pyramid 18. Mental Model 19. Ockham's Razor 20. Picture Superiority Effect 21. Priming 22. Signal-to-Noise Ratio 23. Threat Detection 24. Visibility
  11. 11. Aesthetic-usability effect
  12. 12. Signal-to-Noise Ratio
  13. 13. Readability & legibility
  14. 14. 32 %
  15. 15. 75
  16. 16. IV. Web design fundamentals
  17. 17. Banner Blindness
  18. 18. Automatic Carousels
  19. 19. Stock Photos
  20. 20. V. Story visual design tells
  21. 21. VI. Conversions
  22. 22. 1. Visual design is NOT about opinions. 2. How does THIS helps my business? 3. Is it readable & legible? 4. Get rid of banners, automatic carousels & smiling stock guys. 5. Test your visual design TODAY. 6. Fix your analytics and measure outcomes.
  23. 23. Ajanrezac.com/grafika Bjanrezac.com/design
  24. 24. Thanks for images! Baseline Grid © teehan+lax Illustrations © Klára Zahrádková Jan's Photos © Adam Hrubý Websites © Owners & their agencies autobazar.eu cez.cz grafton.cz hibrno.cz makro.cz rsts.cz tresorag.cz

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