Content is the lifeblood of any business. But there is no need to reinvent the wheel because content can be found all around us. Repurposing content ensures that we position ourselves as authorities on specific topics and helps to build a relationship and trust with our audience. Let's create 15 pieces of content in 1 hour

1. 15 PIECES OF
CONTENT IN 1
HOUR
BY COACH ADANNA AUSTIN

2. WHAT YOU WILL LEARN
1. WHERE TO FIND CONTENT
2. HOW TO CREATE CONTENT
3. HOW TO REPURPOSE CONTENT

3. WHO AM I?
I am Adanna Austin
I am a business coach and marketing
consultant who works with business
owners to get very clear on their goals,
identify their ideal clients and develop
strategies to grow their business
3

4. WHY IS CONTENT
IMPORTANT?
1. To build your audience
2. To create know-like-trust
3. To build a relationship with your
audience
4. To engage with your audience
4

5. WHAT DOYOUWANTYOUR
CONTENTTO DO?
1. Inspire
2. Motivate
3. Educate
Ultimately lead to SALES!!!
WHAT IS THE ULTIMATE GOAL OF
YOUR CONTENT?
5

6. THETYPES OF ENGAGEMENTYOUWANT FROMYOUR CONTENT
- Likes
- Shares
- Saves
- Tags
- Comments
- Micro engagements
like emojis and gifs
6

7. WHERE TO FIND CONTENT?
1. GOOGLE SEARCHES/ SEARCH ENGINES
2. GROUPS OR FORUMS
3. ASKING YOUR AUDIENCE
4. ARTICLES OR BLOGS

8. HOWTO CREATE
CONTENT?
1. Choose a theme/topic
2. Break it down into smaller parts i.e.
3 to 4 talking points per
theme/topic
3. Based on the topic, get clear on the
solution you want to share
4. Decide on a call to action
8

9. As a coach, whose message is about
building a sustainable business, I
can speak on -------------------
E.g. Goal Setting
1. Why is it important
2. How to set goals in writing
3. Tools to set goals
4. How to apply it to your biz/life
9
Decide on at least 3-5 topics you can easily talk about in your business and
create core content around each one of them. For example

10. 10
Another example: If I sold soaps and
creams, I can speak on

11. Another example: If I was a
photographer, I can speak on

12. WHATTYPE OF CONTENT
DOYOUWANTTO SHARE?
You want to share a mixture of content
because your audience consumes
information in a variety of ways.
These should include:
1. Videos
2. Stories
3. Engagement questions
4. Pictures/Memes
5. Articles/Blogs (Viral)
12

13. LET’S SEE IT IN
ACTION!

14. TOPIC ORTHEME: HOWTOTIE MY SHOES
1. Video on the 5 ways to tie my shoes
2. Story on 2 of the ways
3. Infographic showing the 5 ways
4. Article/Blog on the 5 ways
5. Picture or meme showing the most popular way
6. Ask a question about how people tie their own
shoes
7. Video explaining the importance of knowing the
ways
8. Poll question on how to tie shoes
14

15. TOPIC ORTHEME: HOWTOTIE MY SHOES
9. A viral post on tying shoes
10. Story about the other 3 ways
11. A joke about tying your shoes
12. Picture or meme about the least common way
13. A question about the age you learnt to tie your
shoes
14. Infographic highlighting the 2 most popular
ways
15. Video showing the 2 most popular ways
15

16. Some important content tips:
1. It is okay to repeat certain information once
shared in different ways
2. Your audience consumes info in various ways
3. Your audience needs to hear the information
more than once for it to register
4. For your content to convert to sales, you have to
tell them what to do after they consume the
information

17. LET’S SEE IT AGAIN
17
Profession: Make-up artist

18. 1. Video showing how to trim and shape eyebrows
2. Article/blog about eyebrow care
3. Infographic showing different shapes
4. Question to your audience about how they groom
(tweeze, shave, wax, thread)
5. Picture or meme showing what not to do
6. Video showing how to fill in eyebrows
7. Article listing tools needed for eyebrow care
8. A story about how you got interested in eyebrows
18
15 PIECES OF CONTENT- EYE
BROWS FORYOUR FACE SHAPE

19. 9. Picture of before and after eyebrow has been
shaped for a face type
10. Poll question about how often your audience does
their eyebrows
11. Infographic with 2 of the most popular shapes
12. Video showing how to dye eyebrows to match hair
colour
13. Question to audience about what brand tools they
use to fill eyebrows
14. Story about eyebrow care
15. Picture of before and after eyebrow has been
shaped for a face type
BONUS: Share a testimonial/review from a past client
19

20. 1. Post explaining the different skin types
2. Article on the effects of cream to your body
3. Question to audience about what type of skin
they think they have
4. Infographic showing different skin types (oily,
dry, combination)
5. Picture or meme showing cream consistency
6. Video explaining what type of soap to use for
type of skin and showing samples of soap
7. Article listing some of the essential
ingredients every soap/cream should have and
why
8. A story about how you got interested in
creating soaps/creams
20
15 PIECES OF CONTENT-
HEALTHY SKIN
(SOAPS/CREAM)

21. 9. Picture of dry skin and moisturized skin
10. Poll question about what they look for in a
cream/soap (thickness, scent, colour etc)
11. Infographic with damage that can be done
to skin without proper skin care routine
12. Video showing of behind the scene of your
creation process and highlighting one main
product that is specifically for skin care
13. Question to audience about what brand
soaps/creams are their favourite
14. Story about soap/cream use; using your
images
15. Picture of your product listing benefits and
ingredients
BONUS: Share a testimonial/review from a past
client
21

22. 22
1. Have a goal for every piece of content that you
share
2. When sharing a video, have at least 3 talking points
and a call to action. Tell them what you have available
3. Have a call to action at the end of each piece of
content
4. Keep it simple. Do not overthink it
5. Use a mix of long form and short form content
6. You can share other people’s content that has gone
viral
7. Focus on educating and engaging your audience
and the sales will follow. Focus on stories and
videos!!!!
8. Be consistent with sharing your content
9. Schedule some content and keep some authentic.
Do not schedule too far out in advance
10. Share content at least twice per day
MORE CONTENTTIPS:

23. 23
If you are launching a product or service, you want to pay attention to a
few key pointers in creating content
1. Focus on sharing the benefits and the results that people will get
when they purchase from you
2. Use stories and videos which more often than not connects with your
audience and encourages them to buy
3. Repurpose your content and also share them as emails, blogs or
articles
CONTENTWHEN LAUNCHING

24. QUESTIONS?

25. THANKYOU
ADANNA@MKGDYNAMICS.COM
WWW.MKGDYNAMICS.COM