In June/July of 2014, Eloqua launched their Eloqua 10 Summer Release. Eloqua 9 Customers also had a range of enhancements. The details are outlined in this presentation given at our Marketing Automation Meetup in August of 2014.

1. @MarketingCube
C o l l e g e
Oracle Marketing Cloud
Eloqua 10 Summer Release June/July 2014
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2. @MarketingCube
C o l l e g e
Tonight’s Agenda
•Template Design and Management
•Improved Editing and Previewing
•Content and Campaigns
•Unified Marketing Calendar - Oracle Content Marketing
•Marketing Operations Centre
•Storing Contacts with No Email Address
•Integration to Drive Campaigns
•Activity Tracking
•Profiler Interface Enhancement
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@MarketingCube
Template Design &
Management
Greater control over email
templates, their administration and
the ability to edit them by end-users.
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4. @MarketingCube
C o l l e g e
Template Design & Management
•Control branding with the new
template capabilities. Create
emails with lockable sections
and enable editable sections.
•Ability to upload and modify
emails and landing pages
created outside of Eloqua.
•Propagate changes to all
emails using the same
template.
Other design updates:
•automatic resizing of
overlapping components.
•images and other elements
resizing, sit outside editing
areas.
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5. @MarketingCube
This is cool because…
✓ Ensure brand guidelines
are followed
✓ Marketers in multiple
locations / varying skill levels
✓ Ease of use / consistency
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6. C o l l e g e
@MarketingCube
Improved Editing
& Previewing
This feature is activated by
logging a Service Request with
My Oracle Support.
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7. @MarketingCube7

8. @MarketingCube
C o l l e g e
Improved Editing
& Previewing
•Upload & modify Emails & Landing Pages which were
created outside of Eloqua i.e. Adobe.
•You now have the ability to edit using HTML or the
Eloqua Editor.
•Make inline visual edits to assets, which can me modified
via live preview or HTML source.
•BETA: Mobile preview shows content on a standard
960x640 screen.
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9. @MarketingCube
This is cool because…
✓ Gives designers full HTML
control and non-technical
users ease of editing.
✓ Great for different skill sets:
designers full HTML and non
technical users.
✓ Mobile benefits - coming in
Sep/Oct 2014
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10. C o l l e g e
@MarketingCube
Content
& Campaigns
New Simple Email Campaigns uses a
wizard to quickly send a single email to a
single segment in 5 minutes.
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11. @MarketingCube
C o l l e g e
Content & Campaigns
•AppCloud Content -
Personalised Content:
Embed content in emails and
landing pages from external
sources (RSS feeds,
recommendation engines).
•Campaign Review &
Approval Efficiency: Create
approval workflows to review
campaigns before launch.
•Simple Email Campaigns:
Send a simple batch email and
monitor performance without
a workflow. (one-time emails
such as newsletters,
announcements.
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12. @MarketingCube
This is cool because…
✓ Rapid and simple
campaign sends.
✓ Enhanced integrity around
campaign approvals prior to
campaign launch.
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13. C o l l e g e
@MarketingCube
Unified Marketing
Calendar - Oracle
Content Marketing
Greater insight for the Marketing Team as
they work jointly on a range of
Campaigns across multiple channels.
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14. @MarketingCube
C o l l e g e
Unified Marketing Calendar
•To include all Eloqua activity (Not SRM/Responsys).
•Greater visibility of activity: Shows emails scheduled for a
certain date and time, draft emails/campaigns.
•Efficiently manage tasks through a multiple approval
workflow feature: improved role-based access features and
commenting on assets for collaboration.
•Manage across business units: manage multiple workflows,
projects personas or content.
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15. @MarketingCube
This is cool because…
✓ It is a visual take on upcoming
campaigns via a Calendar
format in Eloqua.
✓ It’s perfect for management of
larger or enterprise size
marketing departments.
✓ It combines functionality from
Oracle Content Marketing
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@MarketingCube
Marketing
Operations Centre
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17. @MarketingCube
C o l l e g e
Marketing Operations Centre
•Eloqua dashboard reflecting
key service instrumentation,
monitoring and alerting.
•Actionable view of logs and
messages (lead scoring, bulk
API usage).
•Enable/disable Eloqua related
services to allow for
maintenance, testing, etc.
•Accessible via the SETTINGS
object:
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18. @MarketingCube
C o l l e g e
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19. @MarketingCube
This is cool because…
✓ More control over key
Eloqua functions.
✓ Greater visibility for the
Eloqua Administrator.
✓ An extension of
www.trust.eloqua.com
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20. C o l l e g e
@MarketingCube
Storing Contacts
with no
Email Address
This feature is activated by
logging a Service Request with
My Oracle Support
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21. @MarketingCube
C o l l e g e
Storing Contacts with
no Email Address
•Store contacts without an email address.
•A Service Request must be logged with My Oracle
Support to activate this feature.
•Configuration is required - documentation is available
on Topliners.
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22. @MarketingCube
This is cool because…
✓ It’s great for directing contacts
to non-email related activity,
e.g.: Direct Mail, SMS, Social,
Events and Online.
✓ Uniquely match contacts
on CRM ID.
✓ Eloqua & your CRM can be a
one-for-one match.
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23. C o l l e g e
@MarketingCube
Integration to
Drive Campaigns
Start using Big Data and the insight
it brings to drive aspects of
your campaigns.
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24. @MarketingCube
C o l l e g e
Integration to Drive Campaigns
•New Appcloud Developer
Framework - makes building
apps even easier.
•AppCloud Actions - Trigger
‘actions' in external systems
from a campaign step.
Automate processes outside
of Eloqua in the campaign
flow. (e.g. Send SMS, send
print mail, register for
webinar).
•AppCloud Audiences -
External systems to push
contacts into your campaign,
embed steps in the Campaign
Canvas.
•AppCloud Decisions - Control
campaign flow using data in
external systems. Data to
define branching logic in
campaigns.
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25. @MarketingCube
This is cool because…
✓ Enabling marketers to Leverage the
Digital Marketing Ecosystem.
✓ You can send a printed mail and drive
people to an
online registration page for
a webinar.
✓ Contacts who attend an event or
make a purchase can be pushed into
a Campaign.
✓ Enable decisions based on social
activity, video engagement, purchase
history and more.
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26. C o l l e g e
@MarketingCube
Activity Tracking
This feature is currently in BETA
release only and is available by
logging a Service Request with
My Oracle Support
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Do you
know what
I’m doing?

27. @MarketingCube
C o l l e g e
Activity Tracking
•Third party cookies can be blocked by default.
Up to 40% are deleted or blocked.
•Improve digital body language by adding tracking scripts
to your web page to enable first-party cookies.
(now supported).
•Mobile web visits (Sep/Oct) secure web pages,
non-branded links.
•Limitations: Not possible to track digital body language
across multiple domains (e.g. oracle.com. eloqua.com)
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28. @MarketingCube
This is cool because…
✓ It delivers improved
activity tracking.
✓ With greater insight you
can personalise more of
your campaigns.
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29. C o l l e g e
@MarketingCube
Profiler Interface
Enhancement
More information to help Sales &
Service gain greater insight into the
Digital Body Language of your
prospects & Customers.
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C o l l e g e
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31. @MarketingCube
C o l l e g e
Profiler Interface Enhancement
•More details captured,
including: Email address,
photo (pulled in via Gravatar
or Twitter handle),lead score,
external activity (social, video).
•Ability to see contact’s activity
in graph view by custom dates.
•Provides insight into behaviour
for a specific time period.
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32. @MarketingCube
This is cool because…
✓ It helps drive Sales &
Marketing alignment.
✓ It’s a simpler/more visual -
familiar stream view.
✓ As you increase your content
marketing - scores & external
activity (social/video) can
be included.
✓ You can search on specific
activities.
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33. @MarketingCube
C o l l e g e
In Summary
•Template Design and Management
•Improved Editing and Previewing
•Content and Campaigns
•Unified Marketing Calendar - Oracle Content Marketing
•Marketing Operations Centre
•Storing Contacts with No Email Address
•Integration to Drive Campaigns
•Activity Tracking
•Profiler Interface Enhancement
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34. Marketing Cube Pty Ltd
Level 3, 85 William Street,
Darlinghurst, NSW, 2010
Australia
!
Ph: 02 8244 0007
www.marketingcube.com.au
@MarketingCube
/MarketingCube
College
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