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World Wound Care Markets 2011
June 1, 2011
The wound care industry is an highly diverse and competitive arena - including standard
products such as dry bandages bandages to sophisticated hydrogels and alginate
dressings, and encompassing artificial skin and anti-infectives used in wound care. The
aging population and more prevalent conditions such as diabetes are driving wound
care, and these trends are all influenced by future demographic trends, economic
uncertainty, the impact of health care reform, increasing numbers of uninsured patients,
reimbursement pressures from third party payers, continuing shortage of nurses and
physicians and increasing technology and supply costs.
Emerging wound care products and technologies are well-positioned to capitalize on
growth of patients and a demand from healthcare systems to reduce hospital stays. It's
important for wound care makers to know the areas where there products will be utilized
most.
The market potential for advanced wound care products are detailed in Kalorama
Information's Wound Care 2011, a complete look at the wound care industry. This is
one of the few reports on the wound care industry to break out the market by application
area - wound care for the treatment of burns, wound care for the treatment of skin
ulcers, and wound care for surgical concerns. As part of its coverage of the market
today, this report includes:
Description of Wound Care Products and Innovations
World Wound Care Products Market Size and Forecast to 2015
Key Industry Developments and Trends
Competitor Profiles
Types of Wounds and Treatment
Current Market Sizes by Application Area (Burns, Skin Ulcers, Surgical and
Trauma Wounds), Product Type and Country/Region
Regional Breakout of Market (US, Europe, Asia, ROW)
Competitive Analysis and Market Share
As part of its coverage, the report also has current market size numbers for the
following wound care product categories:

2. Anti Infectives
Cleansing
Debridement
Dry Dressings/Bandages,
Moist Dressings
Biological Dressings
Pressure Relief
Negative Pressure Therapy
Sutures
Staples
Adhesives/Sealants
Tapes
Miscellaneous Treatments
With each category broken out for its application in: Burns, Skin Ulcers and
Surgical/Trauma Wound Care
The report also contains current market size for the total wound care products market
for the following countries and regions
US
Europe
Germany
France
UK
Italy
Canada
Japan
Asia Pacific
Rest of World
Besides the always-improving synthetic dressing materials, newer technologies in
wound treatment include the xenogeneic tissue scaffold, bilayered human dermal
substitutes, recombinant growth factors, endoscopic subfascial ligation of venous
perforators, and endovascular arterial repair techniques. New wound care products and
devices are entering the market with lightening speed, all striving for the best clinical
outcomes.
The worldwide wound care market is based on total manufacturers’ revenues. The
information and analysis presented in this report are based on extensive surveys of
senior management in the wound care market. Background information was obtained
from a comprehensive search of published literature and reports obtained from various
government, business, medical trade, and international journals. Key information from
published literature was used to conduct over 60 interviews with industry executives and
product managers to validate and obtain expert opinion on current and future trends in

3. the wound care industry. Interviews were also used to confirm and/or adjust market size
and market share estimates, as well as in formulating market projections.
As part of the coverage in this report, the following companies are profiled:
3M Health Care
Advanced BioHealing
Baxter BioScience
Coloplast A/S
ConvaTec, Ltd.
Covidien, Ltd.
Derma Sciences
GlaxoSmithKline Plc
Healthpoint Biotherapeutics
Hill-Rom Company, Inc.
Hollister Wound Care LLC
Johnson & Johnson
Lohmann and Rauscher GmbH
Kinetic Concepts, Inc.
Medline Industries
MoInlycke HealthCare
Pfizer, Inc.
Smith & Nephew, plc
Systagenix Wound Management
All market data pertains to the U.S. market at the manufacturers’ level. Data are
expressed in current U.S. dollars. The base year for data was 2010. Primary and
secondary research records including a review of company and government literature,
combined with interviews of industry executives and exports, were used in the
construction of this report.
Additional Information
Driven by Innovations, Wound Care Sales Expected to Grow Nearly 7%
The world market for products that treat wounds grew 6.2% in 2010 and can expect to
grow nearly 7% this year, according to healthcare market research publisher Kalorama
Information. An aging population and an increased diabetes incidence have driven
growth, but according to the firm's new report, World Wound Care Markets 2011, a host
of new approaches and a coming-of-age of recent innovations are the greatest factors
driving growth. Therapy using vacuums, novel ingredients such as silver and honey,
and moist dressings are among the new technologies driving the wound care market.

4. The worldwide wound care market reached revenues of $14.9 billion in 2010, according
to Kalorama; this is based on sales at the manufacturers' level. The market was varied
in terms of both product offerings and product maturity.
"Conventional, mature products continue to generate the majority of sales; however,
their growth rate is slow and limited by the maturity of the product and the competition,"
said Mary Ann Crandall, wound care analyst for Kalorama Information. "Advancements
in biotechnology, biomaterials, and tissue engineering are expected to drive growth.
Another area driving growth is negative pressure systems."
Wounds are known to heal better in a vacuum than in a normal atmosphere, and thus
negative pressure wound therapy (NPWT) devices that can create a vacuum around the
wound area continue to see sales growth. Moist dressings using hydrocolloids intended
to stick to wounds but not dry them out, or hydrogels which help sooth nerve endings,
are also product categories-to-watch, according to the report. Companies that offer
moist dressing products include 3M, ConvaTec, B. Braun and Systagenix. Silver-based
products also saw expansion last year. Smith & Nephew's Allevyn Ag line, containing
antimicrobial silver, saw two recent product extensions including a 'gentle' version.
TABLE OF CONTENTS
CHAPTER ONE: EXECUTIVE SUMMARY
Introduction
Scope and Methodology
Size and Growth of the Marke
Trends Affecting the Market
Competitive Outlook
CHAPTER TWO: INTRODUCTION AND OVERVIEW
Functions of Skin
Normal Integument
Epidermis
Dermis
Subcutaneous Tissue
Effects of Aging on the Integumentary System
Types of Wound Healing
Wound Healing Process
Delays of Wound Healing
Complications of Wound Healing
Hypertrophic Scars and Keloid Formation
Contracture
Dehiscence

5. Excess Granulation Tissue
Adhesions
CHAPTER THREE: MAIN TYPES OF WOUNDS
Skin Ulcers
o Pressure or Decubitus Ulcers
o Diabetic Ulcers or Neuropathic Ulcers
o Arterial Ulcers
o Venous Ulcers
Burns
o Thermal Injury
o Chemical Injury
o Electrical Injur
o Depth Classification
Surgical Wounds
o Trauma Wounds
CHATPER FOUR: PRODUCTS
Anti-Infectives
o Industry Innovations
Compression and Composite Dressings
o Industry Innovations
Sutures
o Absorbable
o Synthetic Absorbable Polymers
o Nonabsorbable
o Surgical Silk
o Surgical Cotton
o Linen
o Surgical Stainless Steel
o Synthetic Nonabsorbable Polymers
Staplers and Staples
Tissue Adhesives, Sealants and Glues
o Fibrin-based
o Collagen-based
o Polymeric Sealants
o Synthetic Adhesives/Glues
Tapes
Dry Dressings
Industry Innovations
Cleansing
o Debridement

6. o Industry Innovations
Alginates
o Industry Innovations
Hydrocolloids
Hydrogels
o Industry Innovations
Films
o Industry Innovations
Foam Dressings
o Industry Innovations
Artificial Skin
Industry Innovations
Collagen
o Industry Innovations
Growth Factors
Negative Pressure Wound Therapy
o Industry Innovations
Pressure Relief
o Industry Innovations
Miscellaneous
o Electrical Stimulation
Ultraviolet
Oxygen and Hyperbaric Oxygen
Whirlpool Therapy
Electromagnetic Therapy Device
Ultrasound
Low Intensity Laser Therapy
Other Therapies
Industry Innovations
CHAPTER FIVE: TOTAL MARKET SIZE, FORECAST AND COMPETITIVE ANALYSIS
Total Market by Application Segment
Wound Care by Product Type Segment
Wound Care Revenues By Region/Countr
Competitive Market Summary
CHAPTER SIX: INDUSTRY DEVELOPMENTS
World Demographics
Scars
Honey Treatment
Healthcare System and Reimbursement by Country
o United States

7. o Reimbursement Developments
o United Kingdom
o Germany
o Spain
o Italy
o France
o Japan
Electronic Medical Records
Telemedicine and Wound Care
Regulatory Issues
Non-Payment Events
Evidence-Based Wound Care
Silver Toxicity
Home Care
Wound Care Technologies
Wound Care Clinics
CHAPTER SEVEN: CONCLUSIONS CHAPTER EIGHT: COMPANY PROFILES
Overview
3M Health Care
Advanced BioHealing
Baxter BioScience
Coloplast A/S
ConvaTec, Ltd.
Covidien, Ltd.
Derma Sciences
GlaxoSmithKline Plc
Healthpoint Biotherapeutics
Hill-Rom Company, Inc.
Hollister Wound Care LLC
Johnson & Johnson
Lohmann and Rauscher GmbH
Kinetic Concepts, Inc.
Medline Industries
MoInlycke HealthCare
Pfizer, Inc.
Smith & Nephew, plc
Systagenix Wound Management
APPENDIX: COMPANY DIRECTORY
LIST OF EXHIBITS CHAPTER ON: EXECUTIVE SUMMARY
Table 1-1: Total Worldwide Wound Care Market Revenues 2008-2015
Figur 1-1 The Worldwide Wound Care Market Revenues 2008-2015

8. CHAPTER THREE: MAIN TYPES OF WOUNDS
Table 3-1: Common Sites for Pressure Ulcer Development
CHAPTER FOUR: PRODUCTS
Table 4-1: Selected Topical Brand Name Anti-Infectives Currently Available
(Product, Active Ingredient, Manufacturer)
Table 4-2: Selected Compression and Composite Dressings and Bandages
Currently on the Market
Table 4-3: Selected Absorbable Sutures by Manufacturers and Products
Table 4-4: Selected Nonabsorbable Sutures by Manufacturers and Products
Table 4-5: Selected Staplers and Staples Manufacturers and Products
Table 4-6: Selected Tissue Adhesives, Sealants, and Glues Manufacturers and
Products
Table 4-7: Selected Adhesive Strips and Tapes Currently on the Market
Table 4-8: Selected Dry Dressing (Woven and Nonwoven) Currently on the
Market
Table 4-9: Toxicity Index for Selected Wound Cleansers
Table 4-10: Selected Cleansing Agents Currently on the Market
Table 4-11: Selected Debridement Agents
Table 4-12: Selected Alginate Products Currently on the Market
Table 4-13: Selected Hydrocolloid Products Currently on the Market
Table 4-14: Selected Hydrogel Products Currently on the Market
Table 4-15: Selected Films and Composites Currently on the Market
Table 4-16: Selected Foam Manufacturers and Products
Table 4-17: Selected Artificial Skin Products Currently on the Market
Table 4-18: Selected Collagen Products Currently on the Market
Table 4-19: Selected Negative Pressure Wound Therapy Products Currently on
the Market
Table 4-20: Selected Pressure Relief Equipment Currently Available Selected
Pressure Relief Equipment Currently Available
Table 4-21: Selected Miscellaneous Wound Treatment Manufacturers and
Products
CHAPTER FIVE: TOTAL MARKET SIZE, FORECAST AND COMPETITIVE ANALYSIS
Table 5-1: Total Worldwide Wound Care Market Revenues 2008-2015
Figure 5-1: The Worldwide Wound Care Market Revenues 2008-2015
Table 5-2: Worldwide Wound Care Revenues by Application Segment (Surgical
and Trauma, Skin Ulcers, Burns) 2010
Figure 5-2: Worldwide Wound Care by Segment (Surgical and Trauma, Skin
Ulcers, Burns)
Table 5-3: Wound Care Revenues by Product Type Segment (Anti Infectives,
Cleansing, Debridement, Dry Dressings/Bandages, Moist Dressings, Biological

9. Dressings, Pressure Relief, Negative Pressure Therapy, Sutures, Staples,
Adhesives/Sealants, Tapes, Misc. Treatments)
Table 5-4: Total Worldwide Wound Care Market by Region and Country
Breakdown 201
Figure 5-3: Wound Care Market by Region and Country Breakdown 2010 (US,
Europe, Rest of World, Germany, France, Italy, UK, Canada, Japan,
Asia/Pacific)99
Figure 5-4: Worldwide Wound Care Revenues by Region, 201
Table 5-5: Revenues and Share of Total Worldwide Wound Care Market by
Leading Supplier 2010
Figure 5-5: Market Share by Leading Supplier, 2010
CHAPTER SIX: INDUSTRY DEVELOPMENTS
Table 6-1: World Population by Selected Geographical Region, 2010 - 2050
Figure 6-1: World Population by Selected Geographical Region, 2010-2050
Table 6-2: Estimated World Population by Age and Geographical Region, 2010
Figure 6-2: Estimated World Population by Age and Geographical Region, 2010
Table 6-3: Global Prevalence of Wounds by Type
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