Pet Care Services in the U.S., 3rd Edition: Riding the Multiservice, Premium/Luxury and Corporate Waves

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Pet Care Services in the U.S., 3rd Edition: Riding the Multiservice,
Premium/Luxury and Corporate Waves

July 1, 2009

Building on expert analysis presented in previous editions and other reports in
Packaged Facts’ extensive pet market research collection, this comprehensive and
data-rich market report explores every major category of the U.S. pet care services
industry as well as important emerging ones. Marketwide the prospects remain strong,
driven by technological and pharmaceutical advances in veterinary medicine, the
ongoing penetration of PetSmart and Petco, the ever-widening range of pet care
services, intense pet owner interest in preventive and therapeutic pet wellness, the all-
important consumer benefit of time-saving convenience, the aging pet and human
populations, and, of course, the all-important human/animal bond.

Following an in-depth discussion of market size, growth, composition, drivers and
competitive dynamics, the report features expanded chapters devoted to veterinary,
boarding/daycare, grooming, training and pet sitting/walking, focusing on such growth
areas as mobile grooming, pet waste management and other at-home services as well
as other promising areas including pet travel and funerary/bereavement services.
Important market factors examined at length include the current and projected impact of
the recession; industry “corporatization” via the ramped-up involvement of major
companies and home-grown franchises with natural aspirations; service trends in the
independent pet specialty channel; the cross-channel multiservice facility trend; trends
in premium/luxury areas including pet hotels, daycare and spa-style grooming; and
high-growth areas in the veterinary channel including pain management, senior care,
cancer care and hospice care.

Report Methodology

Featuring extensive profiling of the pet care services consumer based on a 2009 pet
owner poll conducted by Packaged Facts, the report also profiles dog and cat owners
more broadly, using data from Experian Simmons’ Winter 2008/2009 National
Consumer Study. Additional key data sources include the Pet Care Services
Association’s 2009 Pet Industry Survey, which tracks trends among boarding kennels
and multiservice pet care facilities nationwide; the American Pet Products Association

2009-2010 National Pet Owners Survey; and the American Veterinary Medical
Association’s 2007 U.S. Pet Ownership & Demographics Sourcebook. Companies
profiled include Best Friends Pet Care, Pet Butler, PetSmart, Petco, Banfield, VCA
Antech, Inc., Pet Paradise, Camp Bow Wow, Pet Paradise, Aussie Pet Mobile, Bark
Busters and Fetch! Pet Care.

Table of Contents

Chapter 1: Executive Summary
Introduction
Scope of Report
Category Overlap and Market Quantification
Report Methodology
Market Trends
Pet Care Services Market at $23 Billion in 2008
Table 1-1: U.S. Pet Care Services Market Revenues, 2004-2008 (in billions of
dollars)
Veterinary Services Account for Lion’s Share of Market
Figure 1-1: Share of U.S. Pet Care Services Market: By Service Type, 2004 vs.
2008 (percent)
Market Outlook
Sales to Top $34 Billion in 2013
Competitive Trends
Industry “Corporatization” Continues
Thousands of Providers
Cross-Over Contributing to Multiservice Appeal
VCA Antech, PetSmart/Banfield and Petco Continue as Leading Market
Consolidators
The Independent Pet Specialty Retailer Service Thrust
Figure 1-2: Percentage of Pet Specialty Retailers Planning to Add Pet Care
Services in Next Year: By Type of Service, 2003-2007
Franchising Altering Pet Services Terrain
Service Trends
Focus on Veterinary Care
Focus on Pet Boarding & Daycare
Focus on Pet Grooming
Focus on Pet Training
Focus on Pet Sitting
Consumer Trends
Dog/Cat Ownership Rates Edge Up
Figure 1-3: Household Penetration Rates for Selected Dog- or Cat- Owning
Classifications: 2004 vs. 2008/09 (percent of U.S. households)
The Pet Care Service Consumer

Figure 1-4: Percent of Pet Owners Who Use Professional Pet Care Services: By
Type of Service, February 2009
Usage of Pet Care Services on the Ups
Demographics for Use of Dog Care Services
Demographics for Use of Cat Care Services
Consumer Expenditures on Veterinary and Other Pet Care Services Hit Ten-Year
Highs
Women Are Primary Pet Care Givers
Chapter 2: Market Trends
Market Size and Composition
Pet Care Services Market at $23 Billion in 2008
Veterinary Services Account for Lion’s Share of Market
Table 2-1: U.S. Pet Care Services Market Revenues, 2004-2008 (in billions of
dollars)
Table 2-2: U.S. Pet Care Services Market Revenues: By Category, 2004 vs.
2008 (in millions of dollars)
Figure 2-1: Share of U.S. Pet Care Services Market: By Service Type, 2004 vs.
2008 (percent)
Dogs Two-Thirds of Veterinary Market
Figure 2-2: Share of Veterinary Visits and of Aggregate Consumer Expenditures
on Veterinary Services by Animal Type, 2006 (percent)
Figure 2-3: Share of Pet Households by Number of Visits to Veterinarian in Past
Year: Total, Dog, Cat, 2006 (percent)
Grooming Gaining in Independent Pet Specialty Channel
Figure 2-4: Share of Pet Service Sales in Independent Pet Stores: Grooming vs.
Other, 2007 vs. 2008 (percent)
Table 2-3: Share of Miscellaneous Pet Service Sales in Independent Pet Stores:
By Service Type, 2005-2008 (percent)
Market Outlook
A Solid Foundation
Recession Expected to Temper Pet Market Revenues in the Short- Term
Table 2-4: Percent of Pet Owners Who Anticipate Spending Less on Pet
Services or Pet Food/Supplies in Next 12 Months, February 2009
Veterinary the Least Discretionary Category
Figure 2-5: Likely Pet Market Cutbacks, 2008 (percent) Sagging Travel Market a
Bad Sign for Boarding Category
Human/Animal Bond Supports Higher Spending
Figure 2-6: “Consider My Pet(s) Part of the Family”: By Percent of Pet, Dog/Cat,
Dog and Cat Owners, February 2009
Table 2-5: Mean Number of Veterinary Visits: By Human/Animal Bond Among
Dog and Cat Households, 2006
Table 2-6: Mean Veterinary Expenditures: By Human/Animal Bond Among Dog
and Cat Households, 2006 (in dollars)
“Convenience Pets”
Double-Digit Growth in Veterinary Spending

Table 2-7: Average U.S. Household Expenditures on Veterinary Services vs.
Other Pet Care Services, 1997, 2002 and 2007 (in dollars)
A Growing Range of More Sophisticated Human-Style Options
Aging Pet Population Fueling Veterinary Growth
Figure 2-7: Percentage of Dogs and Cats Age 6 and Over: 1996 vs. 2006
(percent)
Pet Overweight, Obesity Contribute to Chronic Conditions
Pet Insurance Boom a Good Sign for Veterinary Services
U.S. Pet Medications Posting Healthy Retail Sales
Figure 2-8: U.S. Retail Sales of Pet Medications: 2003, 2007 and 2012 (in billions
of dollars)
Heavy Competition Also Driving Growth
Figure 2-9: Percentage of Pet Specialty Retailers Planning to Add Pet Care
Services in Next Year, 2005-2007 (percent)
Unprecedented Media and Celebrity Exposure
Trade Groups Supporting Market Growth
Number of Dog and Cat Households Trending Upward
Figure 2-10: Household Penetration Rates for Selected Dog- or Cat- Owning
Classifications: 2004 vs. 2008/09 (percent of U.S. households)
But Pet Relinquishment Up Due to Recession
High-Income Demographics Claiming Larger Share of the Pie
Figure 2-11: Share of Total U.S. Pet Market Expenditures: $70K+ vs. Under
$70K Income Brackets, 1997-2007 (percent)
Figure 2-12: Share of U.S. Pet Market Expenditures by Category: $70K+ Income
Bracket Households, 1997 vs. 2007 (percent)
The Boomer Factor
PONK (Pet Owner/No-Kid) Clout
Figure 2-13: “Consider My Pet(s) to Be Part of the Family”: PONK Households
vs. POWK Households, 2009 (index)
Figure 2-14: PONK (Pet Owner/No Kids) Households as Dog/Cat
Owners: 2004 vs. 2008 (percent)
Market Projections
Sales to Top $34 Billion in 2013
Table 2-8: Projected U.S. Pet Care Services Market Revenues, 2004-2008 (in
billions of dollars)
Table 2-9: Projected U.S. Pet Care Services Market Revenues: By Category,
2008 vs. 2013 (in millions of dollars)
Looking Ahead: Trends and Opportunities
Chapter 3: Competitive Trends
Introduction
Industry “Corporatization” Continues
Thousands of Providers
Table 3-1: Growth in Number of Animal Care and Service Workers in the U.S.,
2000-2006
Customer Loyalty Favors Small Operators
Increasing Professionalism

Advertising Concentrated in Local Media
Adding Retail Products to the Mix
Cross-Over Contributing to Multiservice Appeal
Company Profile: Best Friends Pet Care
Focus on Boarding
Disney Taps Best Friends for Resort Locations
Grooming, Training and More
Giving Back
VCA Antech, PetSmart/Banfield and Petco Continue as Leading Market
Consolidators
Table 3-2: PetSmart and Petco: Combined Total Sales vs. Pet Care Service
Sales, 2000-2008 (in millions of dollars)
Figure 3-1: PetSmart/Petco Share of Boarding/Grooming/Training Market: 2000,
2004 and 2008 (percent)
Heavy Advertising Spending Includes Service-Specific Spots
The Personnel Crunch
Other Chain Store Retailers Sluggish in Services
The Independent Pet Specialty Retailer Service Thrust
Table 3-3: Pet Care Services in Pet Specialty Stores: Percentage of Shoppers
Who Have Used Service or Would Do So If Service Were Available, 2005
Fewer Stores Planning to Add Services
Figure 3-2: Percentage of Pet Specialty Retailers Planning to Add
Pet Care Services in Next Year: By Type of Service, 2003-2007
Table 3-4: Percentage of Pet Specialty Retailers Planning to Add Pet
Care Services: By Type of Service, 2003-2007
Reasons for Slow Down
Table 3-5: Percentage of Pet Specialty Retailers Offering Pet Care Services: By
Type of Service, 2004-2007
Table 3-6: Pet Specialty Retailer Average Gross Dollar Volume: Total vs.
Services, 2001-2007 (in dollars)
Table 3-7: Average Sales of Grooming Services by Independent Pet
Specialty Retailers, 2005-2008 (in dollars)
Table 3-8: Share of Independent Pet Store Pet Supply Sales by Category: 2005-
2007 (percent)
Figure 3-3: Top Challenges Pet Specialty Retailers Face in Next Two Years:
2007-2008 vs. 2008-2009 (percent)
High Margins, Other Benefits Will Continue to Attract Specialty Retailers into
Services Fold
Figure 3-4: Average Profit Margin for Ancillary Services in Pet Specialty Stores,
2004-2007 (percent)
Franchising Altering Pet Services Terrain
Company Profile: Pet Butler Franchise Services, Inc
Consumer Service and Promotions
Pet Travel Services Poised for Growth
Pet-Friendly Hotels
Pet-Specific Travel Services

Pet Transport Services—And a Dedicated Airline
Pet Funerary Services
Cremation Services
Pet Cemeteries and Burial Services
Bereavement Services
Company Profile: PetSmart, Inc.
Store Count Tops 1,100 in 2008
Table 3-10: Number of PetSmart Stores in Operation, 1998-2009
Double-Digit Growth in Pet Services Sales
Table 3-11: PetSmart: Total Sales vs. Pet Care Service Sales, 1999- 2008 (in
millions of dollars)
Impact of Economic Downturn
From PETsMART to PetSmart
Life-Long Pet Services for Pet Enthusiasts
Banfield Veterinary Services
The PetSmart Grooming Pitch
The PetSmart Training Pitch
Boarding and Daycare: PetsHotels and Doggie Day Camps Going Strong
Table 3-12: Number of PetsHotels in Operation, 2005-2009
Company Profile: Petco Animal Supplies, Inc
Fast-Track Growth Continues Under Private Ownership
Table 3-13: Petco Total Sales, 2000-2008 (in millions of dollars)
Table 3-14: Number of Petco Stores in Operation, 1998-2009
Petco Goes Private
Building Shopper Loyalty
Celebrity Tie-Ins
Pet Services Growing as a Percentage of Sales
Table 3-15: Petco Pet Care Service Sales, 2000-2008 (in millions of dollars)
Grooming Services at the Core of Petco’s Service Push
Grooming Promotions and Advertising
Personnel Recruitment
Training Services a High-Growth Area
Veterinary Clinics Focus on Basic Wellness, Value
Out with Doggie Day Care, in with Pet Sitting and Mobile Grooming
Chapter 4: Focus on Veterinary Care
A Healthy Growth Category
Impact of Recession
Business Basics
Services Rendered
Table 4-1: Services and Selected Product Types Obtained from the Veterinarian
by Dog Owners: 2002, 2004, 2006 and 2008 (percent)
Table 4-2: Services and Selected Product Types Obtained from the Veterinarian
by Cat Owners: 2002, 2004, 2006 and 2008 (percent)
Table 4-3: Services and Products Purchased During Most Recent Veterinary Visit
by Dog-Owning Households: 1996, 2001 and 2006 (percent)

Table 4-4: Services and Products Purchased During Most Recent Veterinary Visit
by Cat-Owning Households: 1996, 2001 and 2006 (percent)
An Increasingly Female Profession
Focus on Services
Multiservice Pet Care
A Seasonal Business
Long Hours, Short Pay
Education and Licensing
Trade Support
Market Consolidation Continues Apace
Higher-Ticket Veterinary Care
Pet Insurance Helping to Cover Rising Costs
Veterinarians Helping to Drive Strong Growth in Pet Medications
…But Product Diversion a Major Sore Spot
Greater Focus on Geriatric Pet Care
Specialized Care for Overweight Pets
Pain Management a High Growth Area
Breakthrough Drugs Expected to Revolutionize Cancer Therapy
Oral Care Now a Major Emphasis
Canine Rehabilitation Moving Toward Accreditation
Holistic/Alternative Care Controversial But Promising
Widening Acceptance of Pet Supplements
Hospice Care Another Growing Focus
More Veterinarians Emphasizing Bereavement Services
Mobile Veterinary Care
Company Profile: Banfield, The Pet Hospital
PetSmart Is Catalyst to Explosive Growth
Diagnostic Capabilities Expanded via New Eklin Alliance
Harnessing Technology via New Website and Software
Cause Marketing
Company Profile: VCA Antech, Inc
A National Leader in Pet Hospitals and Diagnostics
Table 4-5: VCA Antech Revenues, 1998-2008 (in millions of dollars)
Rapid Growth Through Acquisitions
Antech Diagnostics and Medical Technology
Consumer Marketing
Chapter 5: Focus on Pet Boarding & Daycare
Top Trends Reflect Key Opportunities in Pet Care Services Overall
PCSA Survey Data Chart Major Industry Trends and Characteristics
Figure 5-1: Types of Services: By Percentage of Pet Care Facilities Offering,
2009
Independents Still Rule
Impact of Economy, Future Prospects
Figure 5-2: Average and Median Percentage Increases in Pet Care Service
Provider Revenues: By Type of Service, 2008-2009
Figure 5-3: Pet Care Service Provider Revenue Expectations for 2009 (percent)

Boarding Basics
Employee Retention and Training
Forms of Advertising and Promotion
Figure 5-4: Percentage of Pet Care Service Providers: By Type of
Advertising/Promotions Used, 2009
A Seasonal Business
Boarding Kennel Suppliers
Multiservice Pet Care
Figure 5-5: Types of Services Pet Care Facilities Have Added in Past 5 Years,
2009 (percentage adding)
Figure 5-6: Types of Boarding Services Added in Past 5 Years, 2009 (percentage
adding)
Figure 5-7: Types of Services Pet Care Facilities Expect to Add in 2009
(percentage expecting to add)
PetSmart’s PetsHotels Push Continues, But Slows
Figure 5-8: Number of PetSmart PetsHotels in Operation: 2005, 2007 and 2009
Pet Specialty Independents Also Tapping In
Figure 5-9: Percentage of Pet Specialty Retailers Offering or Planning to Add
Boarding Services, 2005-2007
Figure 5-10: Percentage of Pet Specialty Retailers Offering or Planning to Add
Daycare Services, 2005-2007
Pure-Play Chains Making National Gains
Luxury Boarding Trend Going Full Force
“Groom Spa” a Common Luxury Component
Figure 5-11: Types of Groom Spa Services Offered by Pet Care Service
Providers, 2009 (percent offering)
Green Appeals
The New Big Thing: Airport Locations
Company Profile: Pet Paradise
Spa Appeal
Economy-Related Promotions
Cause-Related Programs
Doggie Daycare and Activity Centers Going Strong
The Pet Sitting Push
Company Profile: Camp Bow Wow
Success Despite Recession
Webcam Access Goes Mobile
Next Up: Home Buddies Pet Sitting Service
The Bow Wow Buddies Foundation
Chapter 6: Focus on Pet Grooming
A Core Pet Care Service Category
Grooming Basics
Figure 6-1: Grooming Methods Used by Dog Owners, 2006 vs. 2008(percent of
dog owners)
Groomer Training and Pay
Fees and Add-Ons

A Seasonal Business
Groomer Certification
Industry Shows and Competitions
The PetSmart/Petco Effect
Grooming Trends Among Pet Specialty Independents
Table 6-1: Share of Independent Pet Store Pet Grooming Sales by Animal Type:
2005-2008 (percent)
Independent Groomers Pushing Back
Spa-Style Grooming and Multiservice Facilities Proliferate
Adding on Daycare
Groomer Specialization
Adding on Retail
Mobile Grooming Still Growing
Figure 6-2: Average Expenses for Dogs: Mobile Grooming vs. Salon Grooming,
2006 vs. 2008 (in dollars)
Company Profile: Aussie Pet Mobile
Partnering with Disney
Encouraging Franchise Opportunities
Environmental Initiatives
Self-Service Grooming Also Gaining Ground
Licensing Debate Continues
Chapter 7: Focus on Pet Training
Room to Grow
Figure 7-1: Percentage of Dog Owners Using Obedience Training
Services: 2002, 2004, 2006 and 2008
Training Basics
Venues and Numbers
Reasons and Methods
Benefits Include Strengthened Human/Animal Bond
Seasonal Patterns
Trainer Education and Certification
Clubs and Competitions
Off Lead & Natural Pet Magazine
Dog Training on a National Scale
Company Profile: Bark Busters
Innovative Promotional Programs
Company Launches Online Store
Training Hits New High in Independent Pet Specialty Channel
Figure 7-2: Percentage of Pet Specialty Retailers Planning to Add Obedience
and/or Agility Training in Next Year, 2004-2007
Internet an Ever Important Market Component
Chapter 8: Focus on Pet Sitting
Prospects Remain Strong
Figure 8-1: Usage of Pet Sitting at Home by Dog and Cat Owners in Past Six
Months: 2002, 2004, 2006 and 2008 (percent of pet owners who use any service)
National Trade Associations

Pet Sitters International
The National Association of Professional Pet Sitters
Other Industry Resources
Pet Sitting Basics
Fetch! Pet Care Franchisor Taking Pet Sitting National
Servicing Pets with Special Needs
Strategic Partnerships with Petco and AAA
Weathering the Recession
Camp Bow Wow Tapping into Pet Sitting
Regional Operations Also Expanding
Pet Specialty Retailers, Service Providers Weighing In
Pet Taxi Services Popular in Major Urban Areas
Chapter 9: Consumer Trends
Pet Ownership Trends and Demographics
The Simmons Survey System
Half of Households Own Dogs or Cats
Table 9-1: Dog and Cat Ownership in the United States, 2008/09(percent and
number of U.S. households)
Dog/Cat Ownership Rates Edge Up
Table 9-2: Dog and Cat Ownership in the United States: 2004, 2006 and 2008/09
(percent and number of U.S. households)
Figure 9-1: Household Penetration Rates for Selected Dog- or Cat-
Owning Classifications: 2004 vs. 2008/09 (percent of U.S. households)
The Multiple-Pet Trend
Table 9-3: Dog and Cat Ownership in the United States: By Number of Pets
Owned, 2004 vs. 2008/09 (percent of U.S. households)
Dog and Cat Owner Demographics
Figure 9-2: Dog or Cat Ownership Rates by Age Bracket, 2004 vs. 2008/09
(percent of U.S. households)
Table 9-4: Demographic Overview for Selected Pet Classifications, 2008/09
(percent of U.S. households)
Table 9-5: Demographics for Keeping Pet Dogs, 2008/09 (percent, number and
index among U.S. households)
Table 9-6: Demographics for Keeping Pet Cats, 2008/09 (percent, number and
index among U.S. households)
Pet Owners as Consumers
Household Purchasing of Pet Supplies by Retail Outlet Type
Table 9-7: Dog Owner and Cat Owner Purchasing of Pet Products by Retail
Channel: Total Purchasers and Sole Channel Purchasers, 2004 vs. 2008/09
(U.S. dog- or cat-owning households)
Table 9-8: Demographic Overview for Selected Pet Product Retail Channels,
2008/09 (U.S. dog- or cat-owning households)
Pet Owners Are Internet-Prone
Figure 9-3: Use/Influence of the Internet: Adults Overall vs. Dog or Cat Owners,
2008/09 (percent and index for U.S. dog or cat owners)

Figure 9-4: Dog or Cat Owners as Consumers: Selected Media & Marketing
Psychographics, 2008/09 (percent and index for U.S. dog or cat owners)
Not So “Green”
Figure 9-5: Dog or Cat Owners as Consumers: Selected “Green”
Psychographics, 2008/09 (percent and index for U.S. dog or cat owners)
The Pet Care Service Consumer
Overall Usage Rates for Dog and Cat Care Services
Figure 9-6: Percent of Pet Owners Who Use Professional Pet Care Services: By
Type of Service, February 2009
Usage of Pet Care Services on the Ups
Figure 9-7: Percentage of Dog Owners and Cat Owners Using Pet Care Services
in Past Six Months: 2002, 2004, 2006 and 2008 (percent of total dog or cat
owners)
Usage Rates for Professional Dog Care Services
Figure 9-8: Percent of Dog Owners Who Use Dog Care Services: By Type of
Service, February 2009
Table 9-9: Use of Dog Care Services by Number of Dogs Owned, February 2009
(percent)
Table 9-10: Use of Dog Care Services by Level of Agreement with Statement, “I
Consider My Pets to Be Part of the Family,” February 2009 (percent)
Growth/Decline in Dog Care Service Use by Type
Table 9-11: Selected Pet Care Services Used by Dog Owners in Past Six
Months, 2004, 2006 and 2008 (percent of dog owners who use any service)
Demographics for Use of Dog Care Services
Retail Shopping Patterns and Use of Dog Care Services
Table 9-12: Selected Demographics for Use of Dog Care Services, February
2009 (percent and index)
Table 9-13: Use of Dog Care Services by Retail Outlets Shopped for Pet
Products, February 2009 (percent)
Table 9-14: Use of Dog Care Services by Types of Natural/Organic Dog Products
Purchased, February 2009 (percent and index)
Table 9-15: Use of Dog Care Services by Types of Specialty Dog Food Formula
Impact of Economic Downturn on Use of Dog Care Services
Table 9-16: Use of Dog Care Services by Agreement or Disagreement with
Statement, “I Anticipate Spending Less on Pet Care Services Over the Next 12
Months,” February 2009 (percent)
Consumer Patterns for Veterinary Services
Table 9-17: Use of Veterinary Services by Number of Dogs Owned, February
2009 (percent)
Table 9-18: Dog Owner Use of Veterinary Services by Level of Agreement with
Statement, “I Consider My Pets to Be Part of the Family,” February 2009
(percent)
Table 9-19: Selected Dog Owner Demographics for Use of Veterinary Services,
February 2009 (percent and index)

Table 9-20: Dog Owner Use of Veterinary Services by Retail Outlets Shopped for
Pet Products, February 2009 (percent)
Table 9-21: Use of Veterinary Services by Types of Natural/Organic Dog
Products Purchased, February 2009 (percent and index)
Table 9-22: Use of Veterinary Services by Types of Specialty Dog Food Formula
Table 9-23: Dog Owner Use of Veterinary Services by Agreement or
Disagreement with Statement, “I Anticipate Spending Less on Pet Care Services
Over the Next 12 Months,” February 2009 (percent)
Dog Owner Criteria for Choosing a Veterinarian
Consumer Patterns for Non-Veterinary Dog Care Services
Table 9-24: Reason for Choosing the Veterinarian Seen at the Most Recent
Veterinary Visit by Dog-Owning Households: 1996, 2001 and 2006 (percent)
Table 9-25: Use of Non-Veterinary Dog Care Services by Number of Dogs
Owned, February 2009 (percent)
Table 9-26: Use of Non-Veterinary Dog Care Services by Level of Agreement
with Statement, “I Consider My Pets to Be Part of the Family,” February 2009
(percent)
Table 9-27: Selected Demographics for Use of Non-Veterinary Dog Care
Services, February 2009 (percent and index)
Table 9-28: Use of Non-Veterinary Dog Care Services by Retail Outlets Shopped
for Pet Products, February 2009 (percent)
Table 9-29: Use of Non-Veterinary Dog Care Services by Types of
Natural/Organic Dog Products Purchased, February 2009 (percent and index)
Table 9-30: Use of Non-Veterinary Dog Care Services by Types of Specialty Dog
Food Formula Purchased, February 2009 (percent and index)
Table 9-31: Use of Non-Veterinary Dog Care Services by Agreement or
Disagreement With Statement, “I Anticipate Spending Less on Pet Care Services
Demographics for Dog Grooming Services
Demographics for Dog Tending Services
Table 9-32: Selected Demographics for Use of Professional Dog Grooming
Services, February 2009 (percent and index)
Table 9-33: Selected Demographics for Use of Professional Dog Boarding,
Daycare, Sitting or Walking Services, February 2009 (percent and index)
Usage Rates for Professional Cat Care Services
Figure 9-9: Percent of Cat Owners Who Use Professional Cat Care
Services: By Type of Service, February 2009
Table 9-34: Use of Professional Cat Care Services by Number of Cats Owned,
February 2009 (percent)
Table 9-35: Use of Professional Cat Care Services by Level of Agreement with
Statement, “I Consider My Pets to Be Part of the Family,” February 2009
(percent)
Growth/Decline in Cat Care Service Use by Type
Table 9-36: Selected Pet Care Services Used by Cat Owners in Past Six Months,
2004, 2006 and 2008 (percent of cat owners who use any service)

Demographics for Use of Cat Care Services
Cat Owner Criteria for Choosing a Veterinarian
Retail Pet Product Shopping Patterns and Use of Cat Care Services
Table 9-37: Selected Demographics for Use of Professional Cat Care Services,
Table 9-38: Selected Cat Owner Demographics for Use of Veterinary Services,
Table 9-39: Reason for Choosing the Veterinarian Seen at the Most Recent
Veterinary Visit by Cat-Owning Households: 1996, 2001 and 2006 (percent)
Table 9-40: Use of Professional Cat Care Services by Retail Outlets Shopped for
Pet Products, February 2009 (percent)
Table 9-41: Use of Professional Cat Care Services by Types of Natural/Organic
Cat Products Purchased, February 2009 (percent and index)
Table 9-42: Use of Professional Cat Care Services by Types of Specialty Cat
Food Formula Purchased, February 2009 (percent and index)
Impact of Economic Downturn on Use of Cat Care Services
Table 9-43: Use of Professional Cat Care Services by Agreement or
Disagreement with Statement, “I Anticipate Spending Less on Pet Care Services
Pet Care Consumer Spending Patterns
Consumer Expenditures on Veterinary and Other Pet Care Services Hit Ten-Year
Highs
Table 9-44: Average U.S. Household Expenditures on Veterinary and Pet Care
Services, 1997-2007 (in dollars)
Surgical Visits Top Dog and Cat Expense List
Table 9-45: Pet Care Service Average Expenses for Dogs by Service Type,
2000-2008 (in dollars)
Table 9-46: Pet Care Service Expenses for Cats by Service Type, 2000-2008 (in
dollars)
Demographic Patterns in Consumer Spending
$70K+ Households Account for More Than Three-Fifths of Aggregate
Expenditure
Figure 9-10: $70K+ Income Household Share of Average U.S. Household
Expenditures on Veterinary Services and Pet Care Services, 1997 vs. 2007
(percent)
Table 9-47: Average U.S. Household Expenditures on Veterinary Services:
$70K+ Income Households vs. All U.S. Households, 1997-2007 (in dollars)
Table 9-48: Average U.S. Household Expenditures on Pet Care Services: $70K+
Income Households vs. All U.S. Households, 1997-2007 (in dollars)
Spending by Education Level and Age Bracket
Table 9-49: Share of U.S. Household Expenditures on Veterinary Services and
Spending Index: By Education Level, 2001, 2004 and 2007 (percent and index)
Table 9-50: Share of U.S. Household Expenditures on Pet Care Services and
Spending Index: By Education Level, 2001, 2004 and 2007 (percent and index)

Spending Index: By Age of Householder, 2001, 2004 and 2007 (percent and
index)
Spending Index: By Age of Householder, 2001, 2004 and 2007 (percent and
index)
Spending by Region
Spending Index: By Region, 2001, 2004 and 2007 (percent and index)
Spending Index: By Region, 2001, 2004 and 2007 (percent and index)
Spending by Household Type and Race/Ethnicity
Spending Index: By Household Type, 2001, 2004 and 2007 (percent and index)
Spending Index: By Household Type, 2001, 2004 and 2007 (percent and index)
Pet Care Services and Spending Index: By Race/Ethnicity, 2007 (percent and
index)
Women Are Primary Pet Care Givers
Fleishman-Hillard Pet Spending Survey Identifies Possible Recession-Related
Cutbacks
Likelihood of Cutting Back on Pet Market Expenditures by Type of Expenditure
and Demographic Group
Figure 9-11: Likely Pet Market Cutbacks, 2008 (percent)
Veterinary Services
Grooming Services
Other Types of Professional Pet Care Services

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Pet Care Services in the U.S., 3rd Edition: Riding the Multiservice, Premium/Luxury and Corporate Waves