The document discusses using LinkedIn to help job seekers with discoverability, credibility, and finding hidden jobs. It recommends job seekers create a 100% complete LinkedIn profile, which includes fields like current position, past positions, education, profile summary, photo, specialties, and recommendations. It also suggests making your profile enticing and descriptive to appeal to recruiters. The document provides tips for growing your professional network on LinkedIn and following relevant companies and individuals to learn about new jobs and opportunities.

1. LinkedIn and the Job Seeker
Mark Van Baale | Doug Richards

2. New Landing Presents:
LinkedIn and the Job Seeker
• Meet your presenters
– Mark Van Baale: Kansas City Social Media Group
– Doug Richards: Managing Partner; RH & Associates
• Session Goal(s)
– Discoverability
– Credibility
– Find ‘hidden’ jobs
– Grow your network
• Errata
– No question is dumb
– The agenda is yours

3. LinkedIn basics
• To earn a 100% complete profile you must have
completely filled in the following
– A current position
– Two past positions.
– Education.
– Profile summary.
– A profile photo.
– Specialties.
– At least three recommendations

4. 100% complete profile view

5. LinkedIn Basics (cont.)
• Your profile
– It’s not your resume (snapshot of your brand)
– Make it enticing (aka ‘sticky’)
• Tip: if you’re stuck, recruit help from a friend
– Be descriptive
• How would a recruiter know you’re a fit
– Size does matter
• The size of your network is important but not
nearly as important as having the right type of
contact

6. Summary (Tell A Story)

7. LinkedIn Basics (cont.)
• 1st, 2nd, 3rd … home plate?
– A 1st degree connection should always be someone
you know well and could enthusiastically
recommend
– A 2nd degree connection is typically someone that
you have yet had a need to connect with
– A 3rd degree connection will almost always require
an introduction (shortcut: join their Groups or
Answer their questions)
– Out of Network; you have no visibility of this
person or their network.
– Networks are grown by establishing trust and
offering to help

8. Example of 1st degree connection to 2nd
degree connection

9. Example 2nd degree connection
extending invitation to connect and talk
in more detail

10. Exploring “Hidden Job Market”
• Company Follow
• Integrated Job Search Site (SimplyHired.com) with LinkedIn
• LinkedIn Groups and Answers

11. LinkedIn Basics (cont.)
• Following companies and individuals
– Why follow a company?
• Get notified immediately of new jobs
• Get notifications of recent hires and
promotions
• Follow their latest news
– Why follow an individual?
• If you’re not connected via a degree
• Receive notifications about their network
updates
• Build a conversational profile about this
potential connection
• Connect with them if they work at a company
you wish to work at

12. Following Companies
Follow Companies by going to a company’s profile page via Search or clicking on
a person’s profile where company name displays

13. Following Companies
Can choose how often you receive updates and what types of updates you receive.

14. Following Companies
You can look at statistics about those employees on LinkedIn tied to the company
you want to work for.

15. Following Companies
You can view where company employees worked at before joining the company
and where many went after leaving the company (Career Path)

16. Following Companies
You can also see other companies people looked to get a sense of similar
companies to check out:

17. SimplyHired.com Integration with
LinkedIn

18. LinkedIn Basics Q&A
• You must
– Create a 100% complete profile
– Reserve your personal (vanity) URL
– Write and request recommendations
– Grow your network – quality and quantity
– Follow the companies you want to work for and the individuals you
want to work with