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Link Global Holdings, LLC
PresentaƟon On The Brazilian Sustainable Housing Market Opportunity
Featuring A Strategic Alliance With IsoCret Do Brasil
Exclusive Proprietary Technology Holders For All Insulated Concrete Form (ICF) Manufacturing In Brazil
To Produce EPS Based Structures For Both ResidenƟal and Commercial ApplicaƟons
ConfidenƟal and Proprietary InformaƟon
Hands‐on experience in government advisory, banking, finance and construcƟon
The partners that make up the LINK team are focused mostly on large scale
projects, such as with energy generaƟon, water, Ɵmber, mining, telecom,
transportaƟon, and sustainable housing
InternaƟonal Consultants for over 25 years
AcƟve in more than 30 Countries
Strong relaƟonships with IMF, World Bank, Global Capital Markets & Ex‐Im Bank
Investment Banking‐with Heavy Experience in complex deal structure
Brazil has emerged as one of the favorable destinations for the real-estate developers to
tap unexplored opportunities in the housing sector, despite gloomy economic environ-ment.
This is largely due to the fact that, the country is facing massive housing
shortage owing to demand-supply mismatch. With recession hurting the econo-my,
low cost or affordable housing units are fast emerging as the next area of
growth in the country’s housing sector.
The government has taken initiative to boost the housing sector by pouring down invest-ments
in different states of Brazil. The Brazilian residential market is one of the
safest markets, where the procedure for investment is fast and the demand is
also growing rapidly. Affordable housing units are fast emerging as the next area of
growth in the country’s housing sector.
Along with the Intergovernmental Renewable Energy Organization (IREO), there are least
two other United Nations recognized entities, including United Nations Human Settle-ments
Programme, UN-HABITAT, and United Nations Environment Programme (UNEP).
Each has devoted significant resources to better understanding and supporting sustaina-ble
housing projects in Brazil. Key members of LINK Global have a direct affiliation
Economic indicators show that the Brazilian economy will continue to accelerate until at
least 2017. There are several Global Events (ex, World Cup, 2016 Olympics) that will
support local businesses and service sectors. Brazil has a housing deficit of 6 million
to 8 million units. On average, every year, about 1.5 million households are created in
the country, while builders in Brazil construct only half that number of housing units.
The total value of outstanding mortgages in Brazil is less than 4% of GDP now, and the
total number of mortgages disbursed in the country as of May 2011 was around 400,000.
More than 90% of the estimated housing deficit of 6-8 million units is in the low
-income space. To address this deficit, the Lula administration launched an affordable
housing scheme called Minha Casa, Minha Vida (My House, My Life) in 2009. The num-ber
of new families that will be created in Brazil over the next two decades is projected to
touch 95.5 million, a pace of increase equivalent to 58% or double the rate of population
growth across the globe.
The extent of foreign investment in Brazil is highlighted in a new report by Ernst &
Young, which hails the Latin American nation as "an investment success story" attracting
a record number of foreign direct investment (FDI) projects last year. With the value
and number of inward investment projects having tripled since 2007, from
US$19 billion to US$63 billion, the firm identified Brazil as now the second most
popular global destination in terms of FDI value, and the fifth in terms of num-ber
The United States continues to be the largest investor in Brazil in terms of projects (up
43 per cent), but China has risen to fifth place, its FDI share increasing six-fold since
2010, with a 70 per cent rise in project numbers. As the Ernst & Young report notes, the
Brazilian consumer market has also led to an increase in investments by small- and me-dium-
sized Chinese companies in the country's manufacturing sector.
Jorge Menegassi, CEO, South America and Brazil, at Ernst & Young, says Brazil is an at-tractive
investment destination for Chinese companies, thanks to its vast natural re-sources
in oil, gas and minerals. "In the future, Chinese investment is also ex-pected
to be directed at the areas of technology, logistics and infrastructure."
Brazil’s president Dilma Rousseff has been pushing Brazil further on the road to develop-ment
charted by Lula da Silva’s, lifting many Brazilians from poverty unto the middle
class. The successful poverty reduction program has led to real average incomes
rising by 9% from 2002 to 2012, according to the Instituto Brasileiro de Geo-grafia
e Estatistica (IBGE). In 2011, 54% of Brazilians were middle class, up
from 34% in 2004, according to Cetelem BGN and Ipsos Research Institute –a
total of 103 million middle class Brazilians, who account for 4 6% of the coun-try’s
purchasing power. Rousseff predicts that around 60% of Brazilians will be
middle class by 2018. The expansion of Brazilian middle class has made it real es-tate’s
target market, replacing wealthy international buyers who used to dominate the
market in major cities like São Paulo and Rio de Janeiro.
Link Global Holdings and IsoCret Do Brasil have entered into a Joint Venture
agreement to manufacture and market housing units geared towards the Low
to Mid-Market sectors in Brazil and South America. This is a 50% - 50% venture
with both companies maintaining equal ownership rights. IsoCret Do Brasil (ISOCRET),
is an established Manufacturer and Contractor in Brazil with over 10 years experience
selling it’s PROPRIETARY technology based Insulated Concrete Forms (ICF) building sys-tem.
As a pioneer in the ICF industry ISOCRET retains an exclusive patent that
is valid throughout the entire Country of Brazil.
The primary benefits to IsoCret’s proprietary building materials technology and
construction practices is that it allows for both Residential and Commercial
housing units to be built 80% faster than conventional methods, with a cost
savings of up to 40% over traditional construction costs, all the while providing
thermal comfort, energy efficiency, and is sustainable in practice.
The LINK Global Holdings and IREO (Intergovernmental
Renewable Energy Organization) relationship explained:
The Intergovernmental Renewable Energy Organization (IREO) was established
to promote the urgent transition to sustainable development and renewable
energy sources. In support of the United Nations, IREO is building long-term
partnerships with key public and private stakeholders on projects that improve
peoples’ lives, protect the environment, and preserve our planet’s resources for
• Promoting clean energy and conservation
• Enabling developing countries to become leaders
• Fostering government and private sector collaboration
• Developing new models for project finance and implementations
Promoting awareness through education and communication
IREO’s Sustainable Development Commission (SDC)
The IREO SDC exists to foster the development of buildings and communities designed to
respect local culture, improve human health, ensure environmental balance and create
The IREO SDC influences civilization’s sustainability by creating bio-regional harmony and
long-term viability together with the built environment.
The IREO Sustainable Development Commission (SDC) was created in 2010 to implement
sustainable design and construction practices into planning, architecture, construction and
habitation of the built environment.
Based on a “quadruple bottom line” holistic approach which acknowledges the fact that sus-tainable
development benefits people, the planet, culture and profit of both the developers
and the inhabitants, IREO SDC’s activities use transparent and sustainable practices, includ-ing
water conservation, renewable energy, resources conservation, carbon-neutral (or car-bon-
negative) approaches, pollution reduction and impact reduction.
SDC teams lead, manage, research, study, design, plan, advise and consult with stakehold-ers
to influence and guide the development of communities, civic/governmental, commer-cial,
resort, housing, and agricultural sector buildings. SDC teams engage projects at any
point in the development process, from project conception, to planning and design, through
construction and occupancy.
Areas of focus include:
• Renewable energy
• Natural resources
• Materials usage
• Waste recovery
• Agriculture and food systems
• Wellness and health
Four members of LINK Global Holdings, including: Rand Neveloff, Mark Dagel, Carl
Williamson, and John Hill are also active members of the IREO. Each bringing with
them their unique talents to be utilized in support of the United Nations and its
global endeavors. The IREO maintains an office inside the United Nations facility
and frequently holds meetings and events along with other United Nations
Other United NaƟons Recognized OrganizaƟons With Sustainable Housing Interests
The United Nations Human Settlements Programme, UN-HABITAT, is the United
Nations agency for human settlements. It is mandated by the UN General Assem-bly
to promote socially and environmentally sustainable towns and cities with the
goal of providing adequate shelter for all.
Towns and cities are growing today at unprecedented rates setting the social, political,
cultural and environmental trends of the world, both good and bad. In 1950, one-third of
the world's people lived in cities. Just 50 years later, this rose to one-half and will continue
to grow to two-thirds, or 6 billion people, by 2050. Cities are now home to half of
Cities are the hubs of much national production and consumption - economic and social
processes that generate wealth and opportunity. But they also create disease, crime,
pollution, poverty and social unrest. In many cities, especially in developing countries, slum
dwellers number more than 50 per cent of the population and have little or no access to
shelter, water, and sanitation, education or health services. It is essential that policy-makers
understand the power of the city as a catalyst for national development. Sustaina-ble
urbanisation is one of the most pressing challenges facing the global communi-ty
in the 21st century.
UN-HABITAT's programmes are designed to help policy-makers and local communities get
to grips with the human settlements and urban issues and find workable, lasting solu-tions.
The organization's mandate is outlined in the Vancouver Declaration on Human
Settlements, Habitat Agenda, Istanbul Declaration on Human Settlements, the Declaration
on Cities and Other Human Settlements in the New Millennium, and Resolution
56/206. UN-HABITAT's work is directly related to the United Nations Millennium
Declaration, particularly the goals of member States to improve the lives of at least 100
million slum dwellers by the year 2020, Target 11, Millennium Development Goal No. 7,
and Target 10 which calls for the reduction by half of the number without sustainable ac-cess
to safe drinking water.
UN-HABITAT's strategic vision is anchored in a four-pillar strategy aimed at attaining the
goal of Cities without Slums. This strategy consists of advocacy of global norms, analysis of
information, field-testing of solutions and financing. These fall under the four core functions
assigned to the agency by world governments - monitoring and research, policy
development, capacity building and financing for housing and urban development.
Sustainable Social Housing Initiative (SUSHI)
The Sustainable Social Housing Initiative (SUSHI) is developed by the United Nations
Environment Programme (UNEP) to increase the use of sustainable building solutions in
social housing programs in developing countries. This project provides guidelines and
case studies for developers to integrate sustainable solutions in the design, construction
and operation of social housing units. From 2009 to 2011, the SUSHI approach and
guidelines were tested in Brazil and Thailand. From 2012 to 2013, a new pilot project will
be developed in India and Bangladesh.
Pilot projects in Brazil and Thailand
Project teams in São Paulo and Bangkok worked in collaboration with housing develop-ers,
construction companies, financial institutions and final users to identify sustainable
solutions available on the market and applicable to the local context. The solutions were
selected to improve the energy efficiency (including provision of therma l comfort) and
water efficiency (water supply and consumption) of social housing units. In São Pau lo,
t he project tea m, in close cooperation with the State of São Paulo’s Housing and Urban
Development Agency (CDHU), developed an analysis of lessons learned from previous
experiences in integrating sustainable features (e.g. alternative design solutions, solar
water heater, or individual water meters). The conclusions led to the elaboration of
recommendations for the uptake of sustainable solutions. The team also worked with the
Caixa Economica Federal bank to develop criteria for a sustainable housing label to be
applied to social housing projects. In Bangkok, the project team worked with the Nation-al
Housing Authority to develop site-specific guidelines for two project sites in Bangkok,
including a cost-benefit analysis for selected sustainable technologies. The team also
conducted several training programs on design and construction of sustainable buildings
with local stakeholders, and prepared a database of available sustainable alternatives for
webpublication. Finally, to increase awareness of the role of sustainable buildings, the
team developed an educational video to be distributed in universities across the country.
Other United NaƟons Recognized OrganizaƟons With Sustainable Housing Interests...
Brazilian Housing Market Summary
Brazil has emerged as one of the favorable destinations for the real-estate developers to tap
unexplored opportunities in the housing sector, despite gloomy economic environment. This is largely
due to the fact that, the country is facing massive housing shortage owing to demand-supply mis-match.
With recession hurting the economy, low cost or affordable housing units are fast emerging as
the next area of growth in the country’s housing sector.
The Brazilian housing industry has emerged as the most vibrant and dynamic section of the real-estate
industry. With the entry of numerous real-estate developers, availability of finance options and
increasing demand for residential property, housing industry has witnessed stupendous growth in the
past. Further, lower and middle-income segment is taking a larger share of funding to purchase the
long awaited home ownership.
Given the changing preferences of Brazilian consumers and improving living standards, the residential
property construction has witnessed tremendous shift during the past few years. New policies, latest
& innovative technologies, and novel designs suited to the well being of the residents and society
have become more crucial conditions for property acquisition. Moreover, there are several other is-sues,
such as environmental protection and economic prosperity that needs to be tackled.
The government has taken initiative to boost the housing sector by pouring down investments in dif-ferent
states of Brazil. The Brazilian residential market is one of the safest markets, where the proce-dure
for investment is fast and the demand is also growing rapidly. Affordable housing units are fast
emerging as the next area of growth in the country’s housing sector.
Housing prices have risen by over 10% so far this year on a nationwide basis. Home loans increased
at an annual pace of over 40% in the first half of 2012, much faster than the 18% expansion in over-all
credit. This eye-catching growth is raising concern. Lending booms preceded the housing busts in
Spain and the US. However, Brazil is a different story in a number of important respects.
There is no question that housing prices in Brazil have surged in recent years. In the country’s two
largest cities – Rio de Janeiro and Sao Paulo – prices have risen at an annual pace of over 20% .
The other factor that reduces the likelihood of a dramatic housing bust is that the rise in housing pric-es
has been driven – at least in part – by fundamentals, including a scarcity of adequate housing and
a growing middle class. A study by the João Pinheiro Foundation, a government think-tank, estimates
the country’s housing deficit at 5.8 million homes.
In contrast with advanced economies like Spain and the US, mortgages are still in their infancy in
Brazil. During the country’s years of hyperinflation in the 1980s and 1990s, housing finance was virtu-ally
non-existent, and the vast majority of buyers paid for their homes in cash. Housing finance is still
not widespread. Less than 50% of property purchases in Brazil are financed with mortgages. Conse-quently,
the growth in home loans is coming from a very low base.
Home loans cannot rise at a double-digit pace indefinitely. Nevertheless, a housing bust along the
lines of that seen in Spain or the US is unlikely. Even if home loan defaults were to rise significantly
as occurred in these other markets, this would not pose the same degree of systemic risk to the
broader economy because Brazil’s mortgage market is tiny.
The total value of outstanding mortgage debt in Brazil is around 5.5% of GDP. In contrast, Mexico
and China have debt-to-GDP ratios of over 10% of GDP, while the UK and US have ratios in excess of
70%. The relatively low credit penetration in Brazil suggests the rapid growth in property lending is
part of a broader financial deepening process.
In contrast with what occurred in Spain and the US, Brazilian banks have not significantly relaxed
their underwriting standards. A rise in the loan-to-value ratio often serves as a warning sign. Howev-er,
in Brazil’s case, the loan-to-value ratio has remained broadly stable – reaching 71.5% in June.
With few exceptions, buyers need to place a substantial down payment and cannot finance 100% of
their home purchase.
The profile of borrowers should provide added comfort to those worried about a cascade of defaults
triggering a housing crisis. Most of the financing is destined for first-time home buyers and only a
small number of borrowers hold more than one mortgage. The average household devotes less than
10% of their annual income to servicing their mortgage debt, which is much lower than advanced
economies. Meanwhile, the default rate on home loans in June reached 1.9% – in line with the 2.0%
default rate registered at end-2011 and the lowest of any credit segment. due to the government’s
efforts to slow down credit growth.
Brazilian Housing Market Highlights:
There is an extreme need for affordable sustainable housing in a growing part
of the world.
Economic indicators show that the Brazilian economy will continue to
accelerate until at least 2017
There are several Global Events (ex, World Cup, 2016 Olympics) that will
support local businesses and service sectors
Most housing developers are losing profits due to high labor costs. Our exclu-sive
building products are less labor intensive.
Brazil has a housing deficit of 6 million to 8 million units. On average, every
year, about 1.5 million households are created in the country, while builders
in Brazil construct only half that number of housing units.
The total value of outstanding mortgages in Brazil is less than 4% of GDP
now, and the total number of mortgages disbursed in the country as of May
2011 was around 400,000.
More than 90% of the estimated housing deficit of 6-8 million units is in the
low-income space. To address this deficit, the Lula administration launched an
affordable housing scheme called Minha Casa, Minha Vida (My House, My
Life) in 2009.
The number of new families that will be created in Brazil over the next two
decades is projected to touch 95.5 million, a pace of increase equivalent to
58% or double the rate of population growth across the globe.
Mortgage lending in Brazil soared 58% in 2010, but it is expected to increase
around 30% in 2011
Brazil's rising housing market in line with
strong economic performance
The nation's real estate sector may have slowed slightly, but it still continues to outshine almost any
other market around the world.
Brazil's success story has been the nation's 'ability to position itself as an increasingly attractive place
to do business', says Ernst & Young chairman and CEO Jim Turley.
Soccer-loving Brazil is also kicking goals in the property stakes, with values rising by a world-beating
18.4 per cent year-on-year.
Brazil recorded the strongest growth of all markets surveyed in the latest Knight Frank Global House
Price Index and, even though this is well short of the 30 per cent growth achieved in September 2011
- indicating the market has cooled in the past nine months, according to Knight Frank - it's still a
healthy result in the global context.
For as Knight Frank notes, despite news that global house prices nudged up 1.1 per cent on average
in the three months to June 2012, the strongest quarterly rise since the same period in 2009), "these
improved performances can do little to offset Europe's poor-performing housing markets. Here, the
lack of available finance, shrinking job markets and low consumer confidence are stifling housing de-mand".
Brazil's housing market has risen in line with its strong economic performance since 2004, says Kate
Everett-Allen, International Residential Research, Knight Frank LLP. Increasing household wealth and
falling unemployment, which fell from 13.3 per cent in 2000 to 6.0 per cent in 2011, help explain con-secutive
quarters of double-digit growth, she says.
"Demand [for housing], particularly from the emerging middle class, has intensified. Research sug-gests
that the middle class now constitutes about 74 per cent of Brazil's total population, up from just
49 per cent in 2005," she says. Supply is struggling to meet demand, with Brazil's population forecast
to rise by 40 per cent, or 78 million, by 2050, she adds.
On top of domestic demand comes interest from overseas. A separate Knight Frank report identifies
Brazil as "Latin America's emerging luxury second homes location", attracting cash-rich, time-poor for-eigners
looking for a second home in the sun, especially in bigger cities such as Sao Paolo and Rio de
Janeiro. Developers have catered to their fondness for luxury - especially for modern, integrated re-sort
developments that offer a secure, gated environment. "Whether in a coastal, mountain or city
centre location, buyers now have a range choice which has never existed before," Knight Frank says.
The extent of foreign investment in Brazil is highlighted in a new report by Ernst & Young, which hails
the Latin American nation as "an investment success story" attracting a record number of foreign di-
With the value and number of inward investment projects having tripled since 2007, from US$19 bil-lion
to US$63 billion, the firm identified Brazil as now the second most popular global destination in
terms of FDI value, and the fifth in terms of number of projects.
The United States continues to be the largest investor in Brazil in terms of projects (up 43 per cent),
but China has risen to fifth place, its FDI share increasing six-fold since 2010, with a 70 per cent rise
in project numbers. As the Ernst & Young report notes, the Brazilian consumer market has also led to
an increase in investments by small- and medium-sized Chinese companies in the country's manufac-turing
Jorge Menegassi, CEO, South America and Brazil, at Ernst & Young, says Brazil is an attractive invest-ment
destination for Chinese companies, thanks to its vast natural resources in oil, gas and minerals.
"In the future, Chinese investment is also expected to be directed at the areas of technology, logistics
In terms of real estate and tourism, more than a quarter of respondents to the Ernst & Young survey
believe both sectors are yet to reach their full potential, expecting "robust growth" in the near future.
To Dean Thomas, managing director of DLT International, which is a developing land and villa project,
Palm Springs Natal, the Brazilian real estate sector remains in its infancy "with vast scope for growth".
Rumours of a further Greek bailout, continuing uncertainty in the euro zone and an "economic hango-ver"
in the US have investors looking elsewhere for opportunities, Thomas says. "They are turning to
Brazil and, increasingly, Brazilian real estate."
Buoying that optimism is the prospect of the soccer World Cup in 2014 and the 2016 Olympic Games,
both to be hosted by Brazil. And as Ernst & Young chairman and CEO Jim Turley points out, part of
Brazil's success story has been the nation's "ability to position itself as an increasingly attractive place
to do business".
But according to Tim Murphy, CEO of IP Global, Brazil has gone off the boil for Hong Kong investors,
who find the market "quite challenging" now. "There is no leverage at all, so as a foreigner, getting
finance is impossible," he says. "Prices have risen 30 per cent in a couple of years, and while the mar-ket
might have a bit more in it, it is tricky to make money when you can't leverage."
For those who are buying, Palm Springs Natal offers two- and three-bedroom luxury villas set on 40
hectares of beachfront land priced from £152,500 (HK$1.9 million). Located in Rio Grande do Norte,
the property is in one of the country's prime areas, as identified by Knight Frank.
Brazilian Housing Market Highlights
Brazil is the largest country in South America, with a total area of over 8 million
square kilometers (3+ million sq miles)
5th largest population in the world
300 billion in capital and infrastructure investments over the last 5 years
2014 World Cup (12 host cities)
2016 Summer Olympics
Estimated to Become One of the Top 5 Global Economies by 2050 (Goldman Sachs)
The Potential To Experience Even Bigger Economic Growth Over China by 2040
Current deficit of 6-8 million housing units in non-urban territories
An additional estimates 3.5 million inner city (currently slum areas) units are at an
75% of Brazilians own homes, BUT 85% of all homeowners live in low quality, self
built, single room housing units that are located in mostly in shanty towns
Current Government subsidy programs are expected to continue over the next
The Gross Domestic Product (GDP) in Brazil was worth 2476.65 billion US dollars
in 2011. The GDP value of Brazil represents 3.99 percent of the world economy.
A relatively low unemployment rate, while personal income is rising
Brazilian Market Housing Need
Government estimates on the country’s housing deficit
place the need at around 8 million units.
An esƟmated 18 million people in Brazil are living in sub‐standard housing either at, or below slum and shanty level.
But it does not have to be this way...there are opportuniƟes and opƟons available.
Brazil’s My House My Life Program ( Minha Casa Minha Vida )
Minha Casa Minha Vida (My House My Life)
Available to low income families who normally would not be able to own a
home due to lack of income, personal savings and notable credit history
The program is very well subscribed and the challenge now is to keep up
the supply with the demand
As an example, there are over 65,000 people on the waiƟng list in the city
of Natal and a shortage of homes
Banks offer low interest rates and subsidized payments for low income
and first Ɵme home buyers
Mar. 11, 2011
Social Housing Program Paves the Way for Development in Brazil
By Georgiana Mihaila, Associate Editor
The Minha Casa Minha Vida (My House My Life) program is one of the world’s most
ambitious social-housing programs, aiming at building 3 million homes by the end of
2014 and reducing the housing shortfall for low-income Brazilians by up to 40
percent. Financed by the government-owned Caixa Bank, the project was launched in
2009 with a budget of R$105,7 billion ($63 billion) under the slogan “homes for
families, wages for workers and development for Brazil.” The largest Brazilian
property developers—namely Estrutural, Cyrela, Gafisa and PDG & Agre—are all
involved in MCMV projects, and in the third quarter of 2010 alone, 125,000 homes
were financed. Caixa Bank provides both funds for the developers and affordable
mortgages for homeowners.
Due to its great success and an increase in the demand for property from middle and
lower classes, Obelisk International, which has over 3,000 homes with an
approximate value of €100 million ($160 million) under construction and
management within the Minha Casa Minha Vida, is confident that 2011 is to be
another excellent year for investment in Brazilian property. Therefore, Obelisk
launched the second phase of the Minha Casa Minha Vida 4, the latest opportunity to
invest in a Minha Casa Minha Vida project.
Obelisk International is a private investment business that offers opportunities for
private investors in Brazil. With offices in Natal, London, Manchester and Marbella,
Obelisk is not only a solid presence, but one of the few European developers present
in northeast Brazil, offering investment opportunities in a range of sectors such as
residential real estate, construction and social housing.
Brazil house price hikes continue, despite bubble fears
Brazil’s property market is overvalued by around 50%, claim Capital Economics, who have produced a whole raft of terrifying
reasons why disaster hangs like a cliff over the Brazilian property market. Yet house prices in Brazil continue to rise, with house-hold
incomes surging and an expanding mortgage market making finance easier to than ever to access.
House prices in São Paulo rose by 18.8% during the year to July 2012, according to the FIPE ZAP Index of Dwelling Price Offers
(12.9% adjusted for inflation). Price increases in Rio de Janeiro were even greater, up 19.8% (13.9% in real terms) during the same
From January 2008 to July 2012, average house prices in São Paulo and Rio de Janeiro rose by 144.1% (91.7% in real terms) and
178.2% (118.4% in real terms).
Rough data suggests most of the price-rises over the past year to end-Q2 2012 have occurred at the top and the bottom, based on
average prices of units sold by Cyrela Brazil Realty, Brazil’s largest developer:
Super-economic segment: house prices rose 31.1% to BRL 3,161 (US$ 1,554) per sq. m.
Economic segment: prices fell 2.2% to BRL 3,198 (US$ 1,573) per sq. m.
Middle segment: prices rose 0.02% to BRL 5,044 (US$ 2,480) per sq. m.
Mid-high segment: prices rose 10.1% to BRL 5,465 (US$2,688) per sq. m.
High-end segment: prices rose 21% to BRL 8,583 (US$ 4,221) per sq. m.
Two major international sporting events are helping to arouse foreign interest in Brazil - the hosting of the 2014 Soccer World
Cup, and the 2016 Olympics. With these two upcoming big events, some say the housing market boom will last till 2017.
Property sales for the first half of 2012 were up slightly by 2.6% on the previous year, to 11,900 units, according to the Sindicato
da Habitação (Secovi-SP), and in contrast, the total sales value fell by 1.5% to BRL 6 billion (US$ 2.95 billion).
“There’s a psychological margin that Brazil real estate enjoys at the moment due to the oil discoveries off the coast of Rio, the
World Cup and the Olympics, which makes Brazil very attractive to foreign investors at the moment,” says Marcus Vinicius de
Oliveira, executive director of Consul Patrimonial.
“But after 2017 Brazil will still have its oil discoveries, but the World Cup and Olympics will be done with and foreign investment
into Brazil will slow as a result.”
Capital Economics’ case for a bubble
For over the year now, a US-like credit bubble has been feared to exist in Brazil. The country’s economic growth is slowing, and
the wider global environment is not encouraging, with Europe’s sovereign debt crisis worsening, and Asia slowing.
Capital Economics argues that the situation is now critical:
Although credit as a share of GDP is low by developed world standards, Brazil has experienced a large jump in credit growth,
which doubled from 25.8% in January 2005, to 50.6% in June 2012;
Brazil’s debt service burden eats up 23% of disposable income, up from around 10% of income in 2005, according to a recent
IMF report. The US’s debt service ratio stood at 18% when the credit bubble burst in 2007, up from 12% in 2000.
Default rates have started, to rise reaching 7.8% in June 2012
Capital Economics estimates that housing could be overvalued by around 30% to 50%.
Brazil’s consumer credit explosion resulted from a 10-year economic boom and increased domestic consumption, especially among
the poorer classes. Mortgage credit, in particular, has been pushed by banks to homebuyers, especially to low and mid-income first-time
homebuyers who are very sensitive to interest rate movements. Despite being at a historic low of 8%, Brazil’s key interest rate
remains high, and a rise in rates could make first-time buyers struggle to finance their mortgages.
The International Monetary Fund (IMF) however points to risk-mitigating factors:
Relative to international standards, Brazil’s credit-to-GDP ratio remains low. The benefits of macroeconomic stabilization and
gains in financial inclusion make up a significant portion in the recent credit expansion;
Credit expansion has slowed in recent months, especially household credit. The estimated credit-to-GDP ratio has fallen signifi-cantly
from its 2009-peak;
Banks are seemingly resilient to adverse shocks;
Bank supervision is strong. If the bubble bursts, the impact of any price decline on the wider economy may be somewhat moder-ated
by the low share of housing loans in banks’ loan portfolios, the (IMF) notes.
The rise of the middle class
Brazil’s president Dilma Rousseff has been pushing Brazil further on the road to development charted by Lula da Silva’s, lifting
many Brazillians from poverty unto the middle class. The successful poverty reduction program has led to real average incomes ris-ing
by 9% from 2002 to 2012, according to the Instituto Brasileiro de Geografia e Estatistica (IBGE).
“What I want my legacy to be is this country to be increasing middle class, to be highly competitive and highly educated,” Rousseff
In 2011, 54% of Brazilians were middle class, up from 34% in 2004, according to Cetelem BGN and Ipsos Research Institute –a total
of 103 million middle class Brazilians, who account for 46% of the country’s purchasing power. Rousseff predicts that around 60%
of Brazilians will be middle class by 2018.
The expansion of Brazilian middle class has made it real estate’s target market, replacing wealthy international buyers who used to
dominate the market in major cities like São Paulo and Rio de Janeiro.
Developers like Cyrela (a develop with a 10% market share in São Paulo and 25% share in Rio de Janeiro) have shifted from luxury
projects, to the “economic” and “middle” segments, i.e., to middle-class buyers.
Out of the 27,690 units launched by Cyrela in 2011, 7,155 units (26%) were for the super-economic segment, 9,690 units (35%) for
the economic segment, and 1,500 units (5%) for the middle segment.
In contrast 2,227 units (8%) were for the mid-high segment and 7,388 units (26%) for the high-end segment. In 2006, mid-high
(48%) and luxury (5%) segments made up more than half of Cyrela’s launches.
Brazil Housing Market Risks and OpportuniƟes
Housing credit is expanding; mortgage market remains small
Lula’s pro-market reforms have greatly helped expand Brazil’s mortgage market. The first big break was the government’s ap-proval
of fiduciary alienation, whereby the buyer becomes the owner of the property only after it has been fully paid. The bank or
lending institution holds ownership of property, while the loan is being repaid.
This gives banks security, if buyers default. In the past, banks were reluctant to lend to households, because Brazilian courts were
biased in favour of borrowers.
Brazil’s new Housing Finance System (SFH), offers households an opportunity to turn their higher incomes into mortgage pay-ments.
SFH had experienced over the past few years, an increase in housing finance volumes, which wasn’t attained during re-garded
SFH’s best years in early 1980’s.
According to a Warnock & Warnock (2008) study, out of a stock of 54 million housing units, around 9.5 million of them were
financed under the SFH, while most were produced by homeowners themselves. Although a small number, the amount of financed
units were already high considering the country’s small mortgage market.
The SFH’s resources are administered by Caixa Economica Federal (CEF). Medium and high-income families use the Cadernetas
de Poupança (CP) or private savings accounts. The Fundo Garantia por Tempo de Servico (FGTS), which are employees’ month-ly
private accounts, is used for low-income housing.
In June 2012, the CEF announced the expansion of 30 to 35 years maximum terms of home financing. Interest rates were also re-duced
from 9% to 8.85% for properties funded by the SFH. Depending on the level of relationship with Caixa, the rate could reach
7.8%. Those out of SFH, the rates were reduced from 10% to 9.9%, or may even reach 8.9%.
Brazil’s mortgage market remains small at 3.8% of GDP in 2011, up from 1.4% in 2005. On the other hand, financial system cred-it
for housing increased by five times from BRL 29 billion (US$ 14.1 billion) in 2005 to BRL 200 billion (US$ 97.7 billion) in
In June 2012, financial system credit for housing expanded by 40.6% to BRL 235 billion (US$ 114.8 billion) from the same period
Benchmark rate is falling
Brazil’s benchmark rate was once one of the world’s highest. But successful economic reforms over the past several years have
pushed Selic, Brazil’s central bank benchmark rate, from nearly 30% in 1998 to 8.65% in August 2009.
The government raised the rate several times to curb inflation from March 2010 to August 2011, reaching 12.42%. Unexpectedly,
the central bank cut its key interest rate in September 2011 due to slowing global and domestic economic growth and has contin-ued
to do so, reaching an all-time low of 8.07% in July 2012. The benchmark rate is likely to decline further to 7.25% by end of
Declining rental yields
Brazil’s continuously rising property prices has been pushing down rental yields.
In Rio de Janeiro, where strongest price movement were witnessed, rental yields for apartments ranged from 4.03% to 5.36% in
November 2011, according to the Global Property Guide, down from average yields of 7.8% in 2009.
Brazil still has Latin America’s highest level of inequality, very visible in the favelas on the hilly outskirts of Rio de Janeiro and
other cities. The underlying problem of housing scarcity remains, as is evident in the 8 million “housing deficit” in 2011, a climb
from 6.4 million units in 2005. Of this, 90% belongs to the poorest income bracket.
Brazilians, especially the poor, find housing unaffordable because of the high property prices. In São Paulo, around 62% of families
find it expensive to own a house, based on a study by the Inter-American Development Bank (IADB).
Home ownership is at 75%, with only about 14% of the 42 million housing stock rented. But around 85% of all homeowners live in
low quality, self-built, single-room housing units.
São Paulo’s metropolitan area has an estimated population of 19.8 million, based on the IBGE’s August 2011 estimate. Brazil’s 15
most populous metropolitan areas account for 37.35% of the total population.
Favelas were named after the squatter settlements on the hill Morro da Favela, near the centre of Rio. It is estimated that about one-third
of Rio’s population lives in favelas. The situation is the same in other major cities, such as Brasilia and São Paulo; perhaps
40% of these cities´ population lives in these squatter settlements.
My House, My Life
The housing program Minha Casa Minha Vida (My House, My Life), launched in March 2009, was one of the popular federal gov-ernment
programs launched during former President Lula da Silva’s 8-year term.
With an initially allocated budget of BRL 36 billion (US$ 17.55 billion), the program aimed to build 1 million houses during 2009
and 2010 for low income families, specifically those earning up to three times the national minimum salary. By end of 2010,
1,005,028 units had been contracted, according to CEF.
The second stage of the program was officially launched in June 2011. It has a government budget allocation of BRL 72 billion
(US$ 35.10 billion), and targets the construction of an additional 2 million houses by end-2014. By August 2012, one million hous-es
had been built. President Rousseff announced that by 2014, her administration would have contracted 2.4 million houses, added
to the one million houses contracted under the previous administration.
Some changes were introduced in the latter stage such as the increase of price ceiling for units, end of height restrictions on apart-ment
blocks and installation of solar panels.
Of the total three million houses:
1.6 million homes are intended for families earning 0 -3 times the monthly minimum wage (earning between BRL 0 and BRL
1,635 a month)
1 million homes for families with salaries 3-6 times the monthly minimum wage (monthly income ranging from BRL 1,635 to
400,000 homes are allocated for families earning 6-10 times the monthly minimum wage (monthly wages between BRL 3,270
and BRL 5,450).
Under the program, subsidized mortgage loans were extended to middle and lower income homebuyers through the state-owned
bank, Caixa Economica Federal (CEF).
Brazil Housing Market Risks and OpportuniƟes ConƟnued...
Northeast Brazil’s growing popularity
Northeast Brazil, the poorest region in Brazil, is now catching up with the prosperous Southern Brazil. Though the Northeast re-gion
remains the poorest, with 27.8% of the country’s total population but accounting for just 13.5% of GDP in 2011, the region
has been the country’s star economic performer over the past decade.
From 2000 to 2010, Northeast’s real GDP growth rose by an annual average of 4.2%, higher than the 3.6% annual growth for the
rest of the country.
The Northeast has become a popular holiday destination for wealthy Brazilians in recent years, thanks to its fine beaches.
Now the area – particularly the cities of Natal, Recife and Fortaleza – benefits largely from the residential property boom and
improved tourism infrastructure. Smaller towns with higher housing deficits are part of the Minha Casa, Minha Vida programme.
Demand for rental accommodations has risen particularly in more desirable areas.
Second-home buyers from the southern and central regions have also turned their attention to Northeast Brazil. Coastline proper-ties
in Northeast Brazil are still a lot cheaper than those near São Paulo or Rio de Janeiro.
“Right now, the northeast is one big building site,” says Federal Integration Minister Fernando Bezerra Coelho. The port and in-dustrial
complex of Suape is being expanded. A petrochemical plant and a huge car factory are under construction. The govern-ment
is expanding the Atlantic coastal highway. Over a hundred firms have moved in. The 2014 World Cup stadium is being con-structed
Granted that there is a marketing hype over the northeast, there are still risks involved in investing there. According to Exame
Magazine, there were visible declines observed on overseas investment in Natal over the recent years, due to lack of capital availa-bility
from Europe (which makes up most of foreign demand for the secondary market in the Northeast).
Long term industrial sustainability is also questionable, since most states in the Northeast rely heavily on tourism, fisheries and
According to Ruban Selvanayagam, housing developer and investment advisor for the Fez Tá Pronto Construction System, the
Northeast’s main problem, as well as Brazil’s, is inflation in the price of land, labour, and construction materials. Selvanayagam
also points out that salaries in the region are mostly lower than average class D and E earnings of BRL 792 (US$ 386), the prime
market of the Minha Casa, Minha Vida program.
Modest recovery in 2012
The first year of Dilma Rousseff’s term in office was marked by an underwhelming economic performance, with a meagre growth
rate of 2.7% in 2011, a steep decline from 2010’s 7.5% growth. Economists are pessimistic about an economic recovery this year,
forecasting 1.7% GDP growth in 2012. The government, however, expects an economic rebound next year, and is targeting a 4.5%
growth in 2013. New tax incentives including energy taxes and breaks on payroll are being considered, according to Finance Min-ister
However Brazil surpassed United Kingdom as the sixth largest economy in the world with a Gross Domestic Product totalling
US$ 2.469 trillion.
Under president Lula da Silva Brazil’s economy grew by an average of 4.3% from 2004 to 2006 and then rose by an average of
more than 5% during 2007 and 2008. Brazil wasn’t spared from the economic contraction in 2009, but it was minimized at 0.3%.
Although Brazil’s economy is now sluggish, Rousseff remains popular among Brazilians, enjoying high approval ratings. In a
survey by Datafolha last April, a research institute associated with the Folha de S. Paulo, Rousseff’s center-left government re-ceived
a 62% rating, described as “excellent” or “good”.
Brazil’s productivity shortfall
The talk of Brazil’s boom conceals a fundamentally troubling situation – low productivity growth. As compared to China’s
productivity gain of 808% over the last 30 years, Brazil’s productivity dropped by 15% during the same period. Over the past
decade, salaries in Brazil have increased by 125%, but in contrast productivity increased by only 22%.
Unemployment remains low despite Brazil’s slowing economy. In May 2012, unemployment was 5.8%, down from the previous
year’s 6.4%, and down from 12% in 2003.
Inflation has not been a major problem for Brazil this year. In contrast to last year’s 6.9% annual inflation, the CPI rose by 5.2%
during the year to July 2012. The Banco Central do Brasil expects inflation to be 4.92% in 2012, down from 6.6% from the previ-ous
This year, average nominal wages are expected to rise by 7.4%, higher than the IMF’s forecasted inflation of 5.2%, according to a
study conducted by ECA International.
Brazil Housing Market Risks and OpportuniƟes ConƟnued
Link Global Holdings & IsoCret Do Brasil Strategic Alliance
Link Global Holdings and IsoCret Do Brasil have entered into a Joint Venture
agreement to manufacture and market housing units geared towards the Low to
Mid-Market sectors in Brazil and South America. This is a 50% - 50% venture with
both companies maintaining equal ownership rights.
ISOCRET’s ICF based construction is certified and approved for usage in any type of
Commercial or Residential structure as designed. Previously, ISOCRET has
implemented this technology in Churches, Schools, Wal-Mart stores, and in both
single family and multi-family homes. ISOCRET will manufacture and install the
ICF blocks on the structures they build. The ICF blocks do not require specialty
labor and is extremely simple to implement. To simplify the description of this
technology, it can be likened to that of building structures with giant Lego-style
There are several benefits to using ISOCRET’s ICF technology over traditional “Brick
and Mortar” construction:
The materials are less expensive to produce
There are no special machinery or equipment needed at the construction site
Labor costs which are the most significant factor of any construction job are
much less when utilizing ISOCRET’s products. This yields much higher rates of
Once constructed, the structure is provides much greater energy efficiency when
compared to traditional materials
Building Green with ICFs
Saving Energy is the world's top priority. The building sector accounts for 50% of
energy use, in the heating and cooling of the building. ICF walls can make a differ-ence
to the thermal envelope due to the combined effect of the continuous R-Value,
the airtight construction and thermal mass mitigation.
ICFs are made from Expanded Polystyrene (EPS), which was developed as a use for
a waste-stream product in the development of oil. In other words, it was originally
considered post-industrial recycled material. The styrene resins are transported to
the local molding plant, where they are expanded to 28 times their size with the use
of only air and moisture. And to top this off, EPS R-value does not diminish over
time, saving many barrels of oil and tons of coal with the greatly reduced heating
and cooling requirements.
LEED Points to ICF
CF construction can significantly contribute to USGBC LEED Energy Optimization
credits. The toughest points with the greatest savings in life cycle costs. The US
Green Building Council Leadership in Energy and Environmental Design (LEED) Green
Building Rating System.
LEED promotes a whole-building approach with performance criteria in five areas:
sustainable site development, water savings, energy efficiency, materials selection
and indoor environmental quality.
IsoCret Do Brasil (ISOCRET), is an established Manufacturer
and Contractor in Brazil with over 10 years experience selling
it’s PROPRIETARY technology based Insulated Concrete
Forms (ICF) building system. As a pioneer in the ICF
industry ISOCRET retains an exclusive patent that is valid
throughout the entire Country of Brazil. A copy of this agree-ment
is available upon request.
In Brazil, there is only one company in the ICF/EPS arena that is already
established and approved to do business under each of these government
recognized financial and sustainable housing programs.
THE SCIENCE INSIDE ISOCRET ICF TECHNOLOGY
1 INTUITIVE ASSEMBLY
Affectionately known as "giant Lego", the hollow blocks simply stack
2 CONTINUOUS FOAM INSULATION
Two thick, continuous foam panels envelope the home or building to provide an
effective wall assembly R-Value of R-25. (Higher R-values are available)
3 VARYING CAVITY WIDTHS
Build walls with a steel-reinforced concrete core from 4" to 12" thick. (Even thicker
walls can be built )
4 LOW AIR INFILTRATION
The wall assembly delivers up to 60% lower air infiltration than a traditionally built
wall.1 This feature adds to the thermal performance of the foam insulation, and
makes the home even more draft-free and comfortable.
5 5-DAY THERMAL LAG
The concrete core also provides a 5-day thermal lag.2 The thermal performance of
the home is enhanced yet again.
6 GREATER SAFETY AND PROTECTION
Steel-reinforced concrete core also protects the home or building against fires,
hurricanes and earthquakes.
7 EXCEPTIONAL SOUNDPROOFING
The concrete core significantly reduces the penetration of outside noise.
8 TERMITE RESISTANCE
Treated and protects against termites.
Competitive Advantages of IsoCret ICF/EPS
Based Construction Technology
IsoCret is the sole and exclusive provider of this technology through-out
the country of Brazil. No other competitor has anything like it.
Meets or Exceeds Certification Requirements for: New Civil Construc-tions
Regulations, the ASTM (EUA) norms, ABNT (Brazil), ISO 9002,
and has been tested and approved by IPT-SP
Reinforced Concrete Based EPS technology
Allows Construction sites to be completed 80% faster
Provides a 40% savings on overall completion costs (compared to
traditional construction practices). It does this, partly through a
reduction in labor costs, and a reduction in materials costs.
Provides greater Energy Efficiency (higher thermal comfort)
Is more Acoustically Sound
A Sustainable Housing Practice
Has a PROVEN AND ESTBLISHED TRACK RECORD FOR GOVERNMENT
LOAN GAURANTEES AND GOVERNMENT HOUSING ASSISTANCE
ISOCRET ICF BUILDING BLOCK TECHNOLOGY IN RESIDENTIAL STRUCTURES
Cost ProjecƟons Associated with the development of 700 Low Market
400 sq Ō. Government Backed Spec‐Home Units‐*
Cost ProjecƟons Associated with the development of 30
Mid‐Market 1,500 sq Ō homes
Repayment Plan on $20MM USD Investment
* - Current company estimates indicate that the IsoCret-LINK partnership can garner
development contracts upwards of 10,000 low market 400’ sq ft Spec-Home units
with adequate funding in place. Payment of the home is made within 45 days by the
Federal Government of Brazil once the home is completed, inspected, and ready for
(Mid‐market sample floor plans on following page)
Model Home Sales
ISOCRET will also purchase selected lots to build Model Homes for sale to the middle class market. Ad‐di
Ɵonal lots will be purchased when the buyers from the model homes enter into a contract with
ISOCRET and have funding in place. The Model Homes will be in the range of 1,491 sq Ō to 1,590 sq Ō.
Model Home “A” Model Home “B”
Quickly Build a Pipeline of Government Backed ResidenƟal Housing
Units in the 12 Key Brazilian Markets
Align Ourselves with Brazilian Financial InsƟtuƟons
IdenƟfy a “Network of Strategic Manufacturing Partners” who we
will off‐shoot our ConstrucƟon Projects
Implement a Quality Control Team of Inspectors to Safe Guard
AŌer a successful ResidenƟal Pipeline has been built...Focus on
Commercial ConstrucƟon OpportuniƟes in Brazil
Eventually, leverage IsoCret’s Proprietary Technology into a
“Franchise Opportunity” within Brazil
Expand our Market Footprint into other Countries (Government
Projects, UN Programs)
Develop DistribuƟon Channels for New Energy Efficient Product
Offerings based on Market Needs to Support Improved Quality of
Life (ie, Solar, Water Tanks, Air CondiƟoning, Appliances, etc.)
Develop New Homeowners Insurance Products for Roof, Appliance,
and Natural Disaster conƟngencies.
Strategic Manufacturing Partner LocaƟons Throughout Brazil
Please go to the internet links below to see literally hundreds of
examples of how IsoCret’s proprietary ICF technology is used in
Residential, Commercial, and non-Profit applications. The YouTube
Videos quickly demonstrate just how easily and economically
without specialized equipment large scale construction projects can
Additional Multimedia Links on IsoCret ICF Manufacturing:
LINK Global Holdings and IsoCret Partnership
Mr. Jose Reis, CEO, ISOCRET
Mr. Jose Reis is the Chief Executive Officer of ISOCRET with 28 years of experience in North
America and the Brazilian Market, propelling the Brand ISOCRET in Brazil. Mr. Reis has 10 years of
experience in manufacturing and installing Insulated Concrete Forms (ICF).
Mark Richard Dagel, Co-Chairman and President
Mark Richard Dagel has for the past 25 years been a structured finance professional and a real
estate construction and development expert, with an emphasis on how to finance difficult transac-tions.
His specialization is in large-scale project and infrastructure developments, particularly in
the developing world. He brings to IREO a wealth of international private sector experience and a
strong interest in waste to energy, wind, and other alternate power strategies.
He currently is the Co-Chairman and President of LINK Global Group, one of the fastest growing
businesses in the UAE. With its enormous resources and professional set up it has been able to
expand its interests in real estate, energy and commodities trading, power generation, construc-tion
and oil and gas. LINK is currently building power plants throughout Brazil. LINK also repre-sents,
as the investment bank, several pharmaceutical companies which it has firm committed
capital to in excess of $100,000,000 USD. LINK acts as both financier as well as lead operator for
most LINK projects by providing both the debt and equity to the transactions that it chooses to
Since 1996, he has been a Senior Managing Director at Capital Mortgage, Incorporated where he
helped run a 37 year old asset based lending company located in Atlanta, Georgia, which closed in
an average year in excess of $350,000,000 in commercial real estate first mortgages. From 2008-
2012 he was Managing Director of Synergy Capital and Redevelopment Company, LLC, which was
set up to act as the principal in adaptive reuse of older facilities throughout the USA. The company
developed a turn-key concept that can take a distressed vacant building and turn it into perform-ing
assets. It has now merged its operations within the LINK Group of companies.
Since 2004, he has been Managing Director of Double D’s Trading Company, LLC, a company set
up to provide equity and expertise within the real estate sector. Double D’s Trading Company has
acted as a funding source to manufacture building materials in China (80 different lines of con-struction
materials) as well as to provide development and financial expertise to the precious met-als
mining industry on over three dozen mining sites throughout North America.
His career highlights include being the principal in over one hundred real estate development and
construction projects in which he has financed directly or indirectly in excess of $3 billion USD. In
addition, he has donated tens of millions of dollars in products, services, expertise and capital to
charity. In particular he played a major role in the construction of a 176 unit apartment complex
in Canton Georgia that acts as the only battered women and children shelter of its kind. Other
charitable activities include having designed and built a ranch for children of special needs; having
donated tractor trailers full of books and computers to a local library system; having donated capi-tal,
food and trailers full of Christmas toys for impoverished children; and having built several
Marcelo Alberto SA Soares, Administrative and Financial Director
Mr. Soares has more than 20 years of experience in the areas of audit, controllership and financial
leadership positions including responsibility for finance, accounting, human resources, internal and
external audits, tax planning and cost controls.
He has experience in corporate planning, mergers and acquisitions and project management of Su-permarkets,
distribution centers, hyper markets, shopping centers and industrial buildings.
Mr. Soares has raised funds via the capital markets and finance through BNDES, served as the Inter-national
Director of "Oceans Of Constructora SA" (Chile). He has analyzed and prepared new business
plans for companies.
Mr. Paul A. Martins, Chief Technical Architect
Mr. Martins has over 20 years of experience including four in Europe. His experience in Project Devel-opment
/ Management and Technical / Management plus his experience with project prefabrication
and pre molded (baldrames, pillars, beams, mortar, walls armed) and in construction of concrete and
steel. (homes and buildings).
Mr. Martins experience in Construction Management (Planning, Budgets, Schedules, Supervisory Con-trol
Supplies, Supplies, results) will be very valuable assisting the construction process with
ISOCRET. He also served as the General Coordinator of the Consortium APTA / SETEPLA Gleba No 1
on the contract with the Company for Housing and Urban Development of the State of São Paulo
(CDHU), regarding the re-urbanization of slums, urban settlements and new treatment areas risk re-lated
to the PAC (Growth Assistance Programme) and the program "Minha Casa, Minha Vida" with ex-pected
delivery of projects to 20,000 units by June 2014.
Brazil Central Bank
Global Property Guide
FronƟer Strategy Group
UN Habitat / UNEP
For More Information Contact:
Mark Richard Dagel
Co-Chairman and President
Link Global Holdings, LLC
Conference line: 218-844-8230 (903784#)
Offices: Lausanne, New York, Mexico,
Colombia, London, & Atlanta