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Mavens CI
2014
INSPIRATION
Spiral NetworkConnection
ICON
Simplified icon
Main icon
Main logo
B/W version
LOGOTYPE
C: 50 M: 10 Y: 0 K: 0
R: 117 G: 190 B: 233
#75BEE9
PANTONE 292 C
C: 0 M: 100 Y: 85 K: 0
R: 237 G: 27 B: 52
#ED1B34
PANTONE 711 C
C: 80 M: 60 Y: 45 K: 30
R: 56 G: 79 B: 94
#384F5E
C: 0 M: 25 Y: 95 K: 0
R: 255 G: 194 B: 34
#FFC222
C: 45 M: 85 Y: 0 K: 0
R: 152 G: 73 B: 156
#98499C
C: 15 M: 0 Y: 5 K: 0
R: 214 G: 238 B: 240
#D6EEF0
Primary colors Secondary colors
C: 0 M: 0 Y: 0 K: 60
R: 128 G: 128 B: 128
#808080
C: 12 M: 8 Y: 0 K: 0
R: 219 G: 225 B: 242
#DBE1F2
C: 0 M: 0 Y: 0 K: 90
R: 65 G: 65 B: 65
#414141
PANTONE 425 C
MAVENS GrayMAVENS Blue
COLORS
MAVENS Red
KOMMUNIKATION.
NEU DEKLINIERT
Subheaders / Roboto Light
Body text / Roboto Regular
Social Media treibt Markenwert
von Panasonic
AaNichts ist so relevant wie eine persönliche Empfehlung von jemanden,
der weiß, wovon er redet. Wir helfen beim Betreuen von Bewertungs- und
Feedback-Systemen, beispielsweise bei Amazon oder mit unserem Tool
Brandslisten. Aa
TYPEFACE
Titles / Roboto Condensed Bold
The font-family used across
all MAVENS applications both
on/ and offline is called Roboto.
Its clean and modern shapes
combined with exceptional
readability define the visual language
of the MAVENS graphic system.
AA
PATTERN
STATIONERY
WEB
WRAPPING PAPER
SIGNAGE
BADGE
PENCIL HOLDER

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MAVENS Corporate Design Late 2014

  • 5. C: 50 M: 10 Y: 0 K: 0 R: 117 G: 190 B: 233 #75BEE9 PANTONE 292 C C: 0 M: 100 Y: 85 K: 0 R: 237 G: 27 B: 52 #ED1B34 PANTONE 711 C C: 80 M: 60 Y: 45 K: 30 R: 56 G: 79 B: 94 #384F5E C: 0 M: 25 Y: 95 K: 0 R: 255 G: 194 B: 34 #FFC222 C: 45 M: 85 Y: 0 K: 0 R: 152 G: 73 B: 156 #98499C C: 15 M: 0 Y: 5 K: 0 R: 214 G: 238 B: 240 #D6EEF0 Primary colors Secondary colors C: 0 M: 0 Y: 0 K: 60 R: 128 G: 128 B: 128 #808080 C: 12 M: 8 Y: 0 K: 0 R: 219 G: 225 B: 242 #DBE1F2 C: 0 M: 0 Y: 0 K: 90 R: 65 G: 65 B: 65 #414141 PANTONE 425 C MAVENS GrayMAVENS Blue COLORS MAVENS Red
  • 6. KOMMUNIKATION. NEU DEKLINIERT Subheaders / Roboto Light Body text / Roboto Regular Social Media treibt Markenwert von Panasonic AaNichts ist so relevant wie eine persönliche Empfehlung von jemanden, der weiß, wovon er redet. Wir helfen beim Betreuen von Bewertungs- und Feedback-Systemen, beispielsweise bei Amazon oder mit unserem Tool Brandslisten. Aa TYPEFACE Titles / Roboto Condensed Bold The font-family used across all MAVENS applications both on/ and offline is called Roboto. Its clean and modern shapes combined with exceptional readability define the visual language of the MAVENS graphic system. AA
  • 9. WEB
  • 12. BADGE