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Leveraging
Disruptive
Fundraising
Technology
Mark Organ, CEO of
@markorgan; Tweet #disruptive$
About Influitive
Influitive helps B2B
marketers recruit,
mobilize and
recognize an army of
advocates that outsell
their best sales reps.
Who we are:
Founded in 2010
vv
HQ in Toronto, San Francisco
Private, VC backed, >$11M
raised
I Have Raised Money In Many Forms
OVER 100

Shareholders
vv

OVER $40M
Raised

OVER 12
Rounds
#1 Critical Ingredient for Startup Success
à Founders and Investors

CONVICTION
How to get Conviction?

HARD WORK

v

DEEP
KNOWLEDGE
NO SHORTCUTS
Bootstrappin’

CUSTOMERS
FUND YOU
How to Bootstrap Your Business
1 CONVICTION
2 MICRONICHE
3 SERVICIZE
4 HIGH PRICES
5 SYSTEMATIC SCALE
Raising Money – Some tips
1 CONVICTION
2 BEAUTIFUL STORY
3 A. B. P. (ALWAYS BE PITCHING)
4 GET FEEDBACK & CONNECTIONS
5 FIRM, BUT COACHABLE
Raising Money: Convertibles
GREAT FOR EARLY ROUNDS
Assume Cap & Discount
Rolling Closes

Many Investors Dislike

Variable Terms

Options Unpriced

Low Cost

More Dilutive
(if progress is SLOW)

Less Dilutive
(if progress is FAST)
Raising Money: VC / Series A/B
Long Lead Time
Herd-like Behaviour
Loss of Control
Overhead to Manage
$ $ $, $ $ $ ,$ $ $
Intros & recruiting
help
Disruptive Trends in Fundraising:
The Great Blurring
STAGE: A and SEED
GEOGRAPHY: SF/SV, Northeast, R.O.W
ACTORS: ANGEL, SUPERANGEL & VC
AngelList: Disruptive Fundraising Machine
AngelList: Disruptive Fundraising Machine
AngelList: Disruptive Fundraising Machine
Crushing it On AngelList
IT’S ‘LAUNCHY’: All systems go!
NEED A POSSE: Advisors, early
investors, and recommenders
STYLE COUNTS: Design, pizzazz
Putting It All Together
How to Raise Money in 2013

Founders
$25K-$100K
Putting It All Together
How to Raise Money in 2013
Start talking to microVC
and quality angels

F

Friends, Family, Fools
$250K-$500K
Convertible
Putting It All Together
How to Raise Money in 2013

Seed Preferred
~$2M

FFF
F

Seed Convert
~$250K-$1M
Putting It All Together
How to Raise Money in 2013

Seed Preferred
~$2M

FFF
F

Seed Convert
~$250K-$1M

Series A/B
$4M - $10M
Thanks For Your Attention!

QUESTIONS?

@markorgan
#disruptive$

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