Ideas can trick us in multiple ways. Some of them sound great, but on closer inspection, they quickly crumble. Others, you’re certain contain something brilliant, but drawing it out feels nigh on impossible. Discover the common pitfalls to avoid, and how to ensure you really have an idea, and not just a nifty headline.
9. the history of the fortune 500:
the rise and fall of the world’s greatest companies
10. the history of the fortune 500:
the rise and fall of the world’s greatest companies
actually, that’s not true. we didn’t make this idea.
we did pitch it, we did gather the data, and we did visualise it.
but then we got stuck.
19. this idea is an imposter!
the history of the fortune 500:
the rise and fall of the world’s greatest companies
imposter!
imposter!
20. it seemed like a good idea, but it wasn’t.
we weren’t clear about what we wanted to show.
the history of the fortune 500:
the rise and fall of the world’s greatest companies
imposter!
imposter!
21. 2 things to learn from this…
1. don’t be fooled by a clever-sounding headline
32. the fact that ipods hold a lot of songs is not news,
but we made it more concrete, and allowed people to wrap their
heads round it – to literally get a ‘sense’ of it
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38. sharks kill 12 humans per year
humans kill 11,417 sharks per hour
39. sharks kill 12 humans per year
humans kill 11,417 sharks per hour
this is a powerful stat, but even more powerful when you can see it
http://ripetungi.com/shark-attack/
41. these 2 infographics show the creative routines of famous people,
but they don’t make the routines that easy to see.
we saw an opportunity to do more...
46. 39,673 likes 13,763 tweets 737 links 764,439 visits
we weren‘t first to this idea. we weren’t even second.
but we were still more successful,
just by allowing people to see things more clearly
https://podio.com/site/creative-routines
51. we visualised all the previous six nations rugby matches
http://www.thomson.co.uk/blog/infographic/rugby/index.html
52. 31 likes 59 tweets 9 links
very few people cared!
53. 31 likes 59 tweets 9 links
why? when it comes to this year’s tournament,
very few people care what happened last year
54. the history of the fortune 500:
the rise and fall of the world’s greatest companies
imposter!
imposter!
imposter!
imposter!
remember our imposter idea?
55. we said there were things to learn from this…
1. don’t be fooled by a clever-sounding headline
56. 2. topic + format ≠ idea
we said there were things to learn from this…
67. 121,208 likes 8,261 tweets 619 links 542,948 visits
the ‘one thing’ this shows is the lines of influence –
which genres gave birth to which genres
68. 121,208 likes 8,261 tweets 619 links 542,948 visits
not only can you see the lines of influence –
you can hear them too (by clicking each genre to hear a sample)