Mais conteúdo relacionado Semelhante a More CrowdSourcing with
Pinterest + Twitter plus SlideShare PRO (20) More CrowdSourcing with
Pinterest + Twitter plus SlideShare PRO 1. Copyright ©
2012 Mark Robert Johnson FAIA MARKITECT
Mark Johnson FAIA|AIBD|CKD
Copyright ©
2012 Mark Robert Johnson FAIA MARKITECT
Mark Johnson FAIA|AIBD|CKD
More
CrowdSourcing with
Pinterest+Twitter
plus SlideShare PRO
"
Mark Johnson FAIA | CKD | AIBD
Best Education and Learning Project
B2B Social Media Marketing in the
Architecture Engineering Construction Industry
2. MARKITECT
Mark Johnson FAIA|AIBD|CKD
Copyright ©
2012 Mark Robert Johnson FAIA
CrowdSourcing with Pinterest + Twitter
MARKITECT
Mark Johnson FAIA|AIBD|CKD
•A week after this experiment
I shared the results via
SlideShare and received
over 2,600+ views in 5 days
• How did I get the word out?
•A social media marketing campaign!
3. Copyright ©
2012 Mark Robert Johnson FAIA MARKITECT
Mark Johnson FAIA|AIBD|CKD
Copyright ©
2012 Mark Robert Johnson FAIA MARKITECT
Mark Johnson FAIA|AIBD|CKD
•Day One
•90 Tweets/Retweets
during #DesignPinThurs
•974 views of the presentation!
•This got SlideShare’s attention
The Campaign
4. MARKITECT
Mark Johnson FAIA|AIBD|CKD
Copyright ©
2012 Mark Robert Johnson FAIA
•Picked for
SlideShare’s
home page
based on
Twitter popularity
in just 4 hours
‘HOT on Twitter’at SlideShare.net
MARKITECT
Mark Johnson FAIA|AIBD|CKD
Copyright ©
2012 Mark Robert Johnson FAIA
5. Copyright ©
2012 Mark Robert Johnson FAIA MARKITECT
Mark Johnson FAIA|AIBD|CKD
Copyright ©
2012 Mark Robert Johnson FAIA MARKITECT
Mark Johnson FAIA|AIBD|CKD
The Campaign
•Being “Featured”on
SlideShare’s homepage is
an opportunity not to pass up!
•Added Day Two to the campaign
•52 MORE Tweets/Retweets
•1,218 more views of the presentation
6. Copyright ©
2012 Mark Robert Johnson FAIA MARKITECT
Mark Johnson FAIA|AIBD|CKD
Copyright ©
2012 Mark Robert Johnson FAIA MARKITECT
Mark Johnson FAIA|AIBD|CKD
Twitter and SlideShare Activity
Nov 7th
Nov 8th
Nov 9th
Nov 10th
Nov 11th
0 233 467 700 933 1,167 1,400
2
2
52
90
2
333
98
1,218
974
63
28
3
174
253
3
Clicks on Link
SlideShare Views
Tweets
Day One
DayTwo
7. Copyright ©
2012 Mark Robert Johnson FAIA MARKITECT
Mark Johnson FAIA|AIBD|CKD
8pm 11/7
8am 11/8
10am
12pm
2pm
4pm
6pm
8pm
10pm
7am 11/9
9am
11am
1pm
3pm
5pm
7pm
9pm
0 1000 2000 3000
Clicks on Link
Views at SS
Copyright ©
2012 Mark Robert Johnson FAIA MARKITECT
Mark Johnson FAIA|AIBD|CKD
Twitter Clicks and SlideShare Views
The presentation
averaged
1 view per minute
for 36 hours
Viewed every 20 seconds when first added to
“Featured”section on SlideShare Homepage
8. Copyright ©
2012 Mark Robert Johnson FAIA MARKITECT
Mark Johnson FAIA|AIBD|CKD
Copyright ©
2012 Mark Robert Johnson FAIA MARKITECT
Mark Johnson FAIA|AIBD|CKD
"
More Networks
9. Copyright ©
2012 Mark Robert Johnson FAIA MARKITECT
Mark Johnson FAIA|AIBD|CKD
Copyright ©
2012 Mark Robert Johnson FAIA MARKITECT
Mark Johnson FAIA|AIBD|CKD
Broaden Your Reach
•It’s helpful to drive
traffic from as many
social networks as possible…
•Go wherever your audience hangs out
•Facebook, Blogs, Pinterest, Google+,
LinkedIn, e-Newspapers, etc.
10. MARKITECT
Mark Johnson FAIA|AIBD|CKD
Copyright ©
2012 Mark Robert Johnson FAIA MARKITECT
Mark Johnson FAIA|AIBD|CKD
Copyright ©
2012 Mark Robert Johnson FAIA
Sharing at Facebook
•Keep your content
consistent with the
tone of your
Facebook page
•In this case,
professional
11. Copyright ©
2012 Mark Robert Johnson FAIA MARKITECT
Mark Johnson FAIA|AIBD|CKD
MARKITECT
Mark Johnson FAIA|AIBD|CKD
Copyright ©
2012 Mark Robert Johnson FAIA
Mentions in Blogs (kb-resource.com)
•KB Resource
Blog linked,
mentioned,
and included
a slide!
12. MARKITECT
Mark Johnson FAIA|AIBD|CKD
Copyright ©
2012 Mark Robert Johnson FAIA MARKITECT
Mark Johnson FAIA|AIBD|CKD
Copyright ©
2012 Mark Robert Johnson FAIA
Sharing at Pinterest
•SlideShare
presentations ‘pin’
beautifully so all
mine have a second
home at Pinterest!
13. MARKITECT
Mark Johnson FAIA|AIBD|CKD
Copyright ©
2012 Mark Robert Johnson FAIA MARKITECT
Mark Johnson FAIA|AIBD|CKD
Copyright ©
2012 Mark Robert Johnson FAIA
Sharing at Google+
•Post and/or repost
presentations at
Google+ to reach
relevant ‘Circles’of
friends
14. Copyright ©
2012 Mark Robert Johnson FAIA MARKITECT
Mark Johnson FAIA|AIBD|CKD
MARKITECT
Mark Johnson FAIA|AIBD|CKD
Copyright ©
2012 Mark Robert Johnson FAIA
Sharing via e-Newspapers
Copyright ©"2012 Mark Robert Johnson FAIA MARKITECT
Mark Johnson FAIA|AIBD|CKD
Copyright ©"2012 Mark Robert Johnson FAIA MARKITECT
Mark Johnson FAIA|AIBD|CKD
Social Media Innovation
at SocialMediaSoup.com
CrowdSourcing with
Pinterest+Twitter
via #DesignPinThurs
Mark Johnson FAIA | CKD | AIBD
•Quality
content
often gets
picked up
in the
e-News!
15. Copyright ©
2012 Mark Robert Johnson FAIA MARKITECT
Mark Johnson FAIA|AIBD|CKD
Copyright ©
2012 Mark Robert Johnson FAIA MARKITECT
Mark Johnson FAIA|AIBD|CKD
"
The Stats
Maybe dull, but really important because
they lead to ROI (return on investment)
16. MARKITECT
Mark Johnson FAIA|AIBD|CKD
Copyright ©
2012 Mark Robert Johnson FAIA
‘Featured’at SlideShare.net
MARKITECT
Mark Johnson FAIA|AIBD|CKD
Copyright ©
2012 Mark Robert Johnson FAIA
•The majority of
views were driven
by placement on the
SlideShare home
page… something
to strive for!
17. Copyright ©
2012 Mark Robert Johnson FAIA MARKITECT
Mark Johnson FAIA|AIBD|CKD
MARKITECT
Mark Johnson FAIA|AIBD|CKD
Copyright ©
2012 Mark Robert Johnson FAIA
Capturing Stats via SlideShare PRO
• SlideShare PRO’s
analytics provide
an excellent
summary of views,
favorites, tweets,
likes, trends over
time, sources of
views and
keyword search
18. Copyright ©
2012 Mark Robert Johnson FAIA MARKITECT
Mark Johnson FAIA|AIBD|CKD
MARKITECT
Mark Johnson FAIA|AIBD|CKD
Copyright ©
2012 Mark Robert Johnson FAIA
Traffic Sources during the Campaign
• Direct: Viewed by someone who had a link to the direct URL
• Can sometimes be from links at other sites if not entered properly to
be recorded as “referred”or if SlideShare could not detect it
• SlideShare: Views from SlideShare. I.E.from searches, related
slideshows,or other locations on the site
• Referring: Views when referred from
another location. I.E.Twitter, Facebook,
blog post/embed, etc.
19. Copyright ©
2012 Mark Robert Johnson FAIA MARKITECT
Mark Johnson FAIA|AIBD|CKD
MARKITECT
Mark Johnson FAIA|AIBD|CKD
Copyright ©
2012 Mark Robert Johnson FAIA
• Viewers by country
(lots from Europe)
• Embedded views
• Facebook stats
• Who is tweeting
Capturing Stats via SlideShare PRO
20. Copyright ©
2012 Mark Robert Johnson FAIA MARKITECT
Mark Johnson FAIA|AIBD|CKD
MARKITECT
Mark Johnson FAIA|AIBD|CKD
Copyright ©
2012 Mark Robert Johnson FAIA
• See who is
mentioning your
presentation on
Twitter
• Similar to a
TweetReach
Report but
broader
Capturing Stats via SlideShare PRO
21. Copyright ©
2012 Mark Robert Johnson FAIA MARKITECT
Mark Johnson FAIA|AIBD|CKD
MARKITECT
Mark Johnson FAIA|AIBD|CKD
Copyright ©
2012 Mark Robert Johnson FAIA
• Valuable report
to see who is
viewing your
presentations
• Discover your
strongest topics
• Potential contacts
and leads
Capturing Stats via SlideShare PRO
22. Copyright ©
2012 Mark Robert Johnson FAIA MARKITECT
Mark Johnson FAIA|AIBD|CKD
MARKITECT
Mark Johnson FAIA|AIBD|CKD
Copyright ©
2012 Mark Robert Johnson FAIA
• A favorite of
mine…
• Embedding my
presentations on
LinkedIn
showcases my
expertise ‘visually’
Capturing Stats via SlideShare PRO
23. Copyright ©
2012 Mark Robert Johnson FAIA MARKITECT
Mark Johnson FAIA|AIBD|CKD
MARKITECT
Mark Johnson FAIA|AIBD|CKD
Copyright ©
2012 Mark Robert Johnson FAIA
• Easy-to-read
summary of my
most popular
presentations for
any date range
• See what’s HOT
and what’s not
Capturing Stats via SlideShare PRO
24. Copyright ©
2012 Mark Robert Johnson FAIA MARKITECT
Mark Johnson FAIA|AIBD|CKD
• I use TweetReach
to capture other
key Twitter stats
during campaigns
• Unique users
reached, total
impressions, etc.
"
Capturing Stats via TweetReach.com
MARKITECT
Mark Johnson FAIA|AIBD|CKD
Copyright ©
2012 Mark Robert Johnson FAIA
25. MARKITECT
Mark Johnson FAIA|AIBD|CKD
Copyright ©
2012 Mark Robert Johnson FAIA MARKITECT
Mark Johnson FAIA|AIBD|CKD
Copyright ©
2012 Mark Robert Johnson FAIA
Summary Thoughts
MARKITECT
Mark Johnson FAIA|AIBD|CKD
•Nearly 20% of views
came through Twitter links
•300 Twitter impressions = 1 click through
•Approximately 3 views per tweet
(useful for calculating ROI)
26. MARKITECT
Mark Johnson FAIA|AIBD|CKD
Copyright ©
2012 Mark Robert Johnson FAIA MARKITECT
Mark Johnson FAIA|AIBD|CKD
Copyright ©
2012 Mark Robert Johnson FAIA
Summary Thoughts
MARKITECT
Mark Johnson FAIA|AIBD|CKD
•More than 80% of the
2,200 views came through
SlideShare and direct links
•Leverage large, relevant online
communities where people hang out
•Use Twitter as the AMPLIFIER!
27. Copyright ©
2012 Mark Robert Johnson FAIA MARKITECT
Mark Johnson FAIA|AIBD|CKD
MARKITECT
Mark Johnson FAIA|AIBD|CKD
Copyright © 2013 All Rights Reserved MARKITECT
Mark Johnson FAIA|AIBD|CKD
Copyright © 2013 All Rights Reserved MARKITECT
Mark Johnson FAIA|AIBD|CKD
Copyright © 2014 All Rights Reserved
• Winner of Three Be2Awards -London Social Media Week
• 2013 -Best B2B Education & Learning Project
• 2012 -Best B2B PR/Marketing Campaign
• 2012 -Best B2B Education & Learning Project
"
• Named ‘Top 100 Design Tweeter’by DesignCrave
• 12,000+ Twitter followers
• 60,000+ Tweets
• 25+ daily e-Newspapers
MARKITECT.me -Awards & Recognition
B2B Social Media
Marketing in the
Architecture
Engineering
Construction
Industry
28. Copyright ©
2012 Mark Robert Johnson FAIA MARKITECT
Mark Johnson FAIA|AIBD|CKD
MARKITECT
Mark Johnson FAIA|AIBD|CKD
Copyright © 2013 All Rights Reserved MARKITECT
Mark Johnson FAIA|AIBD|CKD
Copyright © 2013 All Rights Reserved MARKITECT
Mark Johnson FAIA|AIBD|CKD
Copyright © 2014 All Rights Reserved
• MARKITECT.me Consulting
• Social and Digital Media
• Marketing and Communications
• Industry Education
• Conference Speaker
• Marketer | Educator | Architect
• Contact: mrj.faia@gmail.com
• Resides in Austin,Texas
Mark Johnson FAIA | CKD | AIBD
29. Copyright ©
2012 Mark Robert Johnson FAIA MARKITECT
Mark Johnson FAIA|AIBD|CKD
MARKITECT
Mark Johnson FAIA|AIBD|CKD
Copyright © 2013 All Rights Reserved MARKITECT
Mark Johnson FAIA|AIBD|CKD
Copyright © 2013 All Rights Reserved MARKITECT
Mark Johnson FAIA|AIBD|CKD
Copyright © 2014 All Rights Reserved
Mark Johnson FAIA | CKD | AIBD
"
• Contact: mrj.faia@gmail.com
• More SlideShare presentation at
slideshare.net/MarkJohnsonFAIA
30. Copyright ©
2012 Mark Robert Johnson FAIA MARKITECT
Mark Johnson FAIA|AIBD|CKD
Copyright ©
2012 Mark Robert Johnson FAIA MARKITECT
Mark Johnson FAIA|AIBD|CKD
More
CrowdSourcing with
Pinterest+Twitter
plus SlideShare PRO
"
Mark Johnson FAIA | CKD | AIBD
Best Education and Learning Project
B2B Social Media Marketing in the
Architecture Engineering Construction Industry