Social attorneys are perceived as innovative and have a positive impact on their firm or organization's information sharing and reputation. Social attorneys put a face on and create a voice for their firm or organization by delivering thought leadership and effective employee and customer communications.

1. How to Effectively Use
Social Media in Your Law Practice

2. What are the CLE session’s objectives?

3. 3
Objectives
• Train to a common basics standard in social business to improve legal
career readiness.
• Accelerate attorneys’ social business acumen to enhance professional
communication and proficiency with social media.
• Enable the attorneys’ understanding of digital citizenship and their digital
identity.
Enable high standards of professional conduct and legal education
How to Effectively Use Social Media in Your Law Practice:
Continuing Legal Education (CLE)

4. What is the value for you
and your law firm?

5. 5
Attorney Outcomes: What is the value for you and your law firm?
• Proficiency/Competency: Communication Skills for the 21st Century
• Professionalism: Digital Citizenship Best Practices & Career Readiness
• Digital Accountability: Online Identity Management & Stewardship
• Members/Legal Customers: Online Engagement & Thought Leadership
Enable high standards of professional conduct and legal education
How to Effectively Use Social Media in Your Law Firm:
Continuing Legal Education (CLE)

6. What is the agenda for the
CLE session?

7. 7
Program Agenda
• Social Business & The Social Moment
• Attorney LinkedIn Optimization & Insights
• Attorney Twitter Optimization & Insights
• Attorney Best Practices for Growing & Deepening Your Online Network
• Developing Online Legal Thought Leadership & Original Content
• Developing Audience, Authority, Reputation & Influence
• The Daily Social Business To Do List & Personal Process Re-Engineering
Enable high standards of professional conduct and legal education
How to Effectively Use Social Media in Your Law Practice:
Continuing Legal Education (CLE)

8. 8
How to Effectively Use Social Media in Your Law Practice
social
business
competency
optimize
social
profiles
grow and
deepen
network
create
original
content
develop
reputation
and
authority
adopt
social
behavior

9. 9
Building the Case: Relevant Social Business Statistics
from the 2019 ABA Legal Technology Survey Report
• 65% of attorneys reported that they personally maintain a LinkedIn
profile for professional purposes.
• 46% of attorneys indicate that their law firms maintain a LinkedIn
presence.
• 70% of attorneys responded that career development and
networking was the reason they chose to interact on social media.
• 30% of attorneys use social media to investigate their cases.
*source: www.mycase.com/blog/2019/01/lawyers-and-social-media-
in-2019/

10. Thank you!
Mark Hewitt
President, Socially Savvy
www.SociallySavvy.com
mark@sociallysavvy.com
Twitter: @MarekKV
LinkedIn: www.linkedin.com/in/marekhewitt