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360 Creativity
By Marissa Kurtzhals
Marketing and Public Relations Director
Performance Network Theatre, Ann Arbor
@immastereo
#360Creativity
#SMW4
Marissa Kurtzhals
• EMU Graduate
▫ Arts Management Major
▫ Minors in Marketing & Theatre

#TRUEMU

#360Creativity
#SMW4
#360Creativity
#SMW4
Go to
School

Go to
School

Graduate

Get a Job

Get a Job

Graduate

#360Creativity
#SMW4
#360Creativity
#SMW4
Two Tips from a New Marketing Director

1.Old School + New School
2.Get Involved in Your Brand
…and how you can use them to integrate
creativity in all of your efforts!
#360Creativity
#SMW4
#360Creativity
#SMW4
#360Creativity
#SMW4
Who’s Responsible?

#360Creativity
#SMW4
360 Creativity
…When You Have No Other Choice

#360Creativity
#SMW4
• I want to use nerd love to teach you how to
approach your marketing tactics and other
departments by using the 360 methodology.
#360Creativity
#SMW4
DEC 15 – 18, 2013
#360Creativity
#SMW4
Two Tips from a New Marketing Director…

1.Old School + New School
2.Get Involved in Your Brand
…and how you can use them to integrate
creativity in all of your efforts!
#360Creativity
#SMW4
TIP #1:
Old School + New School
•
•
•
•
•
•

You may ask…
“Isn’t print advertising really expensive?”
"Does Facebook generate anything for our business?”
"Should I really be concerned with mobile?”
"Should I really be concerned about sending letters?”
And the answer is…

#360Creativity
#SMW4
#360Creativity
#SMW4
#playsonfire

#360Creativity
#SMW4
#playsonfire

#360Creativity
#SMW4
#360Creativity
#SMW4
#playsonfire

#SMW4
•Unite trusted marketing
tactics and new social media
efforts. It will show you have
a presence, you take it
seriously, and you want
everyone to join in!
#360Creativity
#SMW4
TIP #2:
Get Involved in Your Brand

#360Creativity
#SMW4
#360Creativity
#SMW4
Internal Marketing Department?
• Help create your products (literally)
• Check out what’s happening in management
• Give the finance coordinator a fist bump

#360Creativity
#SMW4
Ad Agency?
• Experience the client’s day-to-day culture
• Spark conversations with their employees
• Try their products

#360Creativity
#SMW4
#360Creativity
#SMW4
• Buffy saves the world when she unites her
superpowers with the strengths of her partners.

#360Creativity
#SMW4
#360Creativity
#SMW4
•Getting involved in your
brand gives you a better
understanding of its
features and will inspire
those around you to use
their powers to help you
achieve your goals!

#360Creativity
#SMW4
SEASON
BROCHURE
#360Creativity
#SMW4
#360Creativity
#SMW4
#360Creativity
#SMW4
- Detroit Free Press

#360Creativity
#SMW4
#360Creativity
#SMW4
Two Tips in a Nutshell

1.Old School + New School
▫

Unite trusted marketing tactics and new social media efforts.
It will show you have a presence, you take it seriously, and
you want everyone to join in!

2.Get Involved in Your Brand
▫

Getting involved in your brand gives you a better
understanding of its features and will inspire those around
you to use their powers to help you achieve your goals!
#360Creativity
#SMW4
Check out how we do it!

@pntheatre
Want more advice?
• mkurthza@gmail.com
• @immastereo
• THANK YOU!

#360Creativity
#SMW4

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360 creativity