This Keynote presentation at the 2012 Ontario Association of Social Work annual conference outlines the "digital communication power tools" for social workers and other practitioners. Speakers' notes can be toggled on or off.
14. Technology Acceptance Model (TAM):
Ease of use and usefulness will predict an individual’s attitudes
towards, intention to use, and acceptance of the technology
Perceived
Usefulness
External Behaviour
Attitude Intention to use
Factors
Perceived
Ease of Use
Technology
Use
McGowan et al., 2012. Understanding the Factors That Influence the Adoption and
Meaningful Use of Social Media by Physicians to Share Medical Information. Journal
of Medical Internet Research.
15. “It appears that the frequency of social media usage is influenced
primarily by positive attitudes toward the technology, perceiving that
the technology is easy to use, and perceiving the technology to be
useful to achieve better performance outcomes. Conversely,
factors found to be nonsignificant included
demographic variables typically perceived as
important, such as years since graduation (a proxy for age),
gender, patients seen per week (a proxy for how busy a
physician is), and type of specialty. This finding is consistent
with other studies, which have shown practice-related characteristics
to be unassociated with use of Internet-based communication
technologies.”
McGowan et al., 2012. Understanding the Factors That Influence the Adoption and
Meaningful Use of Social Media by Physicians to Share Medical Information. Journal
of Medical Internet Research.
16. Personal Learning Networks (PLNs)
“A PLN is a system for lifelong learning”
Social Microblogging Social
Bookmarking Networking
News
Wikis Aggregators
Backchanelling
Professional
of conferences
Profiles
Webinars Blogs
http://edudemic.com/2012/10/build-personal-learning-network/
31. A 15 year old’s perspective…
• Facebook:
“There’s a lot of ads but it’s really good”
• LinkedIn:
“Nobody uses LinkedIn in unless you have, like, a job”
• Google+:
“nobody has Google+”
• Twitter:
“It’s good for keeping track of things”
32. A 15 year old’s perspective…
• Facebook:
“There’s a lot of ads but it’s really good”
• LinkedIn:
“Nobody uses LinkedIn in unless you have, like, a job”
• Google+:
“nobody has Google+”
• Twitter:
“It’s good for keeping track of things”
34. What’s right for you? Are you….
Looking for a job or
wanting to
network/collaborate with
other professionals?
Wanting to share
information, invite
feedback/contributions,
and follow others?
Wanting to push out
links/short reflections
and follow others?
40. Profile
Everything
about you in
160 characters
or less
42. Quick Twitter Tips
• # (hashtag): categorizes tweets – there is a
taxonomy of hashtags, or you can create your
own (www.hashtags.org)
• @MarilynHerie: Twitter handle – how your
Tweets will appear
• 140 characters max
• If sending a link, make it into a “Tiny URL”
44. Twitter Practice
• What is something
that is unique to
me?
• What is something
I have experienced
that others may
identify with?
http://kellyburstow.com/2011/10/how-to-write-a-twitter-bio/
45. Twitter Practice
• Turn to the person
behind you
• If you’re on Twitter:
– Share your handle and bio
– Who do you follow and
why?
• If you’re not on Twitter:
– What would you say
about yourself in your
brief bio?
– Practice writing a “Tweet”
about this session
52. Create Video Content To…
• Share research findings
• Demonstrate clinical skills
• Hear from stakeholders, guest experts, etc.
• Disseminate talks or presentations
• Video Blogging (Vlogging)
89. How do I decide?
1. Do I want to install, configure, and host my blog myself, or
would I rather rely on a hosted service?
2. Do I want to create my own blog theme, or am I satisfied
with using or customizing an existing theme?
3. Do I want to be able to install custom plug‐ins or am I
satisfied with the functionality that is built‐in to the
platform I choose?
4. Will I be writing more long‐form posts or posting cool things
I find online? Or do I need to be able to do both?
5. Do I want others to be able to comment on my post and
interact with my content in a social way, or do I just want to
be able to have a place to post my writing where people
can read it and nobody can bother me?
6. Am I willing to pay for this blogging platform?
http://lifehacker.com/5878847/which-blogging-platform-should-i-use
98. Six Webinar Tips
1. It might not be a webinar
2. I like text chat better than voice
3. Prime participants to participate
4. You can’t do it all
5. Ready for your close‐up
6. Less text more pictures
http://educateria.com/2012/10/02/quick-tips-for-faclitating-webinars/
108. E‐Therapy
• 1st provision of behavioural health services
delivered from a distance…
1959
Considerations for the provision of e-therapy, SAMHSA, 2009
114. What is e‐therapy?
“The use of electronic media and information
technologies to provide services for
participants in different locations”
Considerations for the provision of e-therapy, SAMHSA, 2009
115. Applications
• Psychoeducation
• General counselling
• Self‐help
• CBT
Considerations for the provision of e-therapy, SAMHSA, 2009
116. For diverse issues, including…
• Substance dependence treatment
• Panic disorder
• Public speaking anxiety
• Agoraphobia
• Eating disorders
• Depression
Considerations for the provision of e-therapy, SAMHSA, 2009
117. E‐Therapy Platforms
Text-Based Non-Text-
Based
Synchronous Internet Telephone
Messaging (IM) Video-conference
Online Chat Web-conference
Text message
Asynchronous Email Fax
Discussion board/ Video
Online forum Voice recording
Comments on
blogs, vlogs
118. Pros and Cons of E‐Therapy
• Accessibility • Digital divide
• Cost • Confidentiality
• Continuity of care • Technology failures
• Demand • Communication barriers
• Stigma of accessing (e.g., linguistic
community resources competence,
• Privacy communication norms)
• Emergencies/crises
Considerations for the provision of e-therapy, SAMHSA, 2009
120. Small comparison study of online vs face-to-face
manualized group CBT counselling for clients with
disordered eating
“Significant improvements on all outcome variables were
observed and maintained at follow-up in both groups”
Take home message: Brief group CBT therapy
appears to be adaptable to an online, synchronous
(chat room/discussion board) delivery context
122. Small, self-selected sample of online therapy consumers
“Exceeding expectations and despite low power, results
on the composite scale and goal subscale of the WAI
were significantly higher than those from the
representative sample of face-to-face clients”
Take home message: Participants corresponding
with therapists using more than one online modality
demonstrated stronger working alliance
124. Meta-analysis of 56 studies published between 1998-
2010
“Direct comparisons favour FTFIs over CDIs although
the incremental effect is small”
Take home message: Research needs to go
beyond simple efficacy evaluations and investigate
specific intervention components and their
applications in CDIs
125. Research Issues
• Small sample sizes
• High dropout
• Lack of comparison groups
• Diversity of delivery modes
• Lack of standardized interventions
Considerations for the provision of e-therapy, SAMHSA, 2009
126. Ethical, Legal and Regulatory Issues
• Confidentiality:
– Records can be breached/not easily deleted
– Client forwards correspondence to third party
• May favour more affluent, literate, educated
• How do we know it works? Outcomes?
• Foremost clinical decision is whether to provide
treatment
• Jurisdictional issues
• Scope of practice
• Which region’s regulations take precedence?
Considerations for the provision of e-therapy, SAMHSA, 2009
127. Informed Consent
• Treatment process/procedures
• Benefits and risks
• Actions taken to prevent risks
• Procedures for emergencies
• Confidentiality and safeguards
132. Summary
Utility and ease of use are better predictors of uptake than
time, age or specialty
You likely already have an online identity – social media
can help you further control and define it + establish PLNs
Social media tools go far beyond vehicles for corporate
communication
Online collaboration and discussion (blogging, micro-
blogging, wikis, etc.) can further reflective practice and
knowledge sharing/exchange
People – clients, students, peers and others – are already
driving change
Some disciplines (for example Medicine) are ahead of the
curve in adoption, evaluation and research
The collaborative and systems orientation of social work
may be a natural fit with these new and emerging
technologies