2. The State of Social Media Q1 2012
• Social networks and blogs continue to dominate
American’s time online, now accounting for nearly a
quarter of total time spent on the internet.
• 274.2 million Americans have internet access.
• Pinterest is the emerging social network with 4.5
million unique visitors in October, 2011.
• Social media has grown rapidly – today nearly 4 in 5
active internet users visit social networks and blogs.
• Americans spend more time on Facebook than they
do on any other U. S. website.
• Close to 40% of social media users access social media
content from a mobile phone.
http://blog.nielsen.com/nielsenwire/social/
3. Why Integrate Social Media?
• Study Shows Small Businesses That
Blog Get 55% More Website Visitors
Read more: http://blog.hubspot.com/blog/tabid/6307/bid/5014/Study-Shows-
Small-Businesses-That-Blog-Get-55-More-Website-Visitors.aspx#ixzz130WiTXtQ
4. The Tools and How They’re Used
Connect Listen Engage Publish
6. Listen -- Tools
The quickest way to monitor content on the
social Web is to use a feed reader.
7. Connect
• Find people like you, or those who share
community interests and expand your network
• Read lots of content, follow the communities’
blogs
• Learn who makes up your network; who are
fans and followers?
• Enter contacts regularly into your social
networks.
8.
9.
10.
11. Engage
1. Reward fans
2. Be helpful
3. Connect your network
4. Endorse others
5. Produce frequent,
quality content
6. Create meaningful,
long-lasting
relationships
13. Engage: Facebook
• Use 3rd Party app for ALL promotions.
• Use timeline feature to tell the history of your
organization.
• Post as the page; comment as individuals.
• Schedule responsiveness and engagement
with brand representatives.
• Admins: “Like” partner business pages, donor
pages, community pages; tag in posts.
14.
15.
16. Twitter:
an estimated 225 million
users, generating 65 million
tweets a day and handling over
800,000 search queries per day.
Wow.
22. Publish
Small Businesses That Blog Get 55% More
Website Visitors
– Tell the story behind the story
– Capture search engine results
– Share your information in a compelling way
– Produce content to share across networks
– Create brand loyalty
