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Rapid Iterative Prototyping & UserTesting

Talk given at the Silicon Valley Lean Product Meetup in May 2015. Summary of talk: We are very excited to host Marieke McCloskey from UserTesting. She will share advice on how to build products that people love by spending time in the product discovery phase understanding who
your users are and how they might use and react to your product. Marieke will share fast and cheap ways to validate design concepts through prototyping and remote unmoderated research.

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Rapid Iterative Prototyping & UserTesting

  1. 1. Rapid Prototyping & UserTesting Marieke McCloskey, Director of Research May 28, 2015
  2. 2. Meal Planning and Grocery List Android App
  3. 3. Food Planner Android App
  4. 4. theoatmeal.com
  5. 5. get inside your users’ heads
  6. 6. Video: http://bit.ly/1dCgtpq
  7. 7. Video:http://bit.ly/1KtP1o1
  8. 8. Let me in! I want to do UX Research!
  9. 9. I’m a UX superhero! There are so many great questions I can answer!
  10. 10. Idea generation & validation ● What are people using now? How are they using it? ● What else are they using? ● What works and doesn’t about our current system? ● What do they need? ● Does my idea meet that need? ● Are we on the right track?
  11. 11. Climatepsychologyincartoonshttp://grist.org
  12. 12. Lean UX Think CHeck Make
  13. 13. ● Show your prototype to your target users ● Ask them to perform an activity ● Ask them to describe what they think would happen on non-interactive elements How to validate your ideas quickly
  14. 14. ● Basic flow and key features ● Breadth of offering ● Menu items and link labels What to test
  15. 15. But you can do so many other types of studies! Current
  16. 16. Idea A “I don’t know if I’d use the word configure...It doesn’t sound consumer friendly.” “That’s really helpful, especially for people new to UserTesting” What about prototypes and multi-channel? “This is a little broad. I’d want to be able to learn more. ” Video: http://bit.ly/1BuUCW0
  17. 17. Idea B Misunderstood to be demographics “It’s kind of all jumbled on one page, but it’s probably faster.” “Seems like I could choose more than 1.” “That’s really simple and the to the point. There’s really no better way of explaining that.”
  18. 18. “That would be really good.” “Not sure what this is” Idea A V2 “I’d love to see what step I’m in. I have no idea how many steps it’s going to be.” Video: http://bit.ly/1J9bs4I
  19. 19. “Do we really want people doing tests while they’re driving or on their bike. That seems a little dangerous?” Idea B v2 “At home for sure, but will people be willing to take tests at work? I really don’t know.” “Can you explain this? Is there extra cost involved? I would want to know if I’m going to be paying more.” Video: http://bit.ly/1GK9xls
  20. 20. ● People won’t provide feedback ● We need the final visual design ● It must be interactive Common misconceptions
  21. 21. Use whatever you can make changes in quickly Benefit of sketching: ● Collaborative ● Elicits feedback Doesn’t have to be a sketch Great Resource: Design Better And Faster With Rapid Prototyping - Smashing Magazine
  22. 22. Good: Testing 1x during project, ad hoc changes testing design changes
  23. 23. Better: “3 on Thursdays”, frequent changes testing design changes
  24. 24. Best: Rapid prototyping & testing days testing design changes
  25. 25. How UserTesting Works Diverse PanelScreen + Video Recording Cloud-based Console 1 hour laterMany at once
  26. 26. Unmoderated remote rapid design & testing testing design changes
  27. 27. Fullblogpost:www.usertesting.com/blog/2014/12/04/launch-mvp
  28. 28. Challenge: Spend a day rapid prototyping ● 10am: Sketch ● 11am: Create a UserTesing account, set up study, and use code “LeanProdMeetup” for 3 free credits ● 11.30am: Run study with 2 participants during lunch ● 1pm: Watch videos, discuss, make changes ● 2pm: Run study with 1 participant ● 3.30pm: Watch videos, discuss, and make changes
  29. 29. Questions? Please contact me! Marieke McCloskey Director of Research marieke@usertesting.com