There was a time when planning and managing enterprise content was "just" complicated. We had a lot of content, and it had to be structured, stored, and governed.
And then, things got chaotic. Content became available through social media and mobile apps. Everything turned versatile. We were not the sole producers of technical content: users, experts, anybody could publish articles or videos. And, we soon faced an unpredictable tidal wave of content.
If we want to surf that wave, we must rethink content strategy. We now need to think of content as a complex system, where the whole is greater than the sum of the parts. At IBM, we have tested a new approach to content strategy, based on the principles of agile and design thinking.
In this presentation, you will learn:
- How to govern the content creation process across silos and leverage existing resources.
- How to audit versatile content and detect opportunities quickly.
- How to plan for the long term and maintain focus in an uncertain business context.
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