#Session7 Confi.pt

1. LEAN ENTREPRENEURSHIP PROJECT
NOVEMBER 2014 | SESSION #7
Mariana Taylor 152113306
Gergő Kalamár 159114527
João Gomes 152114123
Csilla Bus 159114516
All services, here.
Search. Review. Enjoy.

2. .Learned
 VALUE PROPOSITION
What is the problem that we are resolving?
Customers’
Needs/ wants/ desires/ problems
How can we solve the problem?
1. Identification
Value Attributes
MORE VALUE
DELIVERED
3. Relative
evaluation of
Attributes
2. Selection of
Value Attributes
4. Comparison
with competitors
“Strategy is defined by what you won’t do. Excellence is
defined by what you won’t do well”
 LANDING PAGES
Invest on a different and
appeal design, clear titles
and with consistency with
the business … make the
difference!
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Lean Project | November 2014

3. .Curve 3
 Attributes to value
 Price
 Easy to use
 Credibility – choose the best
 Time – Quick problem solving
 Variety
 Convenience
Lean Project | November 2014
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Value Curve Confi.pt vs. Zaask.pt
Confi.pt Zaask.pt

4. .Page 2
http://confi-pt.kickoffpages.com/
Lean Project | November 2014

5. .Page 3
http://www.confi.instapage.com/
Lean Project | November 2014

6. .Updates
.Progress
 During the last two weeks we were focus on:
 Remake our Interiew form and we interviewed around 15 people.
 New interview form updated on Confi.pt Blog
 We are working on interview more people and continue the analysis.
 Design the Qualtrics Survey
 We will present it in two versions: Portuguese and English
 Waiting feedback before running out.
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Lean Project | November 2014

7. All services, here.
Search. Review. Enjoy.
Thank you!