strategic management as a way to increase your companies long term existence and competitive advantage .

1. Maria gitah .k.k. muadilu
Economist /MBA accountant
Why you need to embrace strategic
management as an organization .

2. So what makes your organization unique ?
• I have had a chance to meet some company owners and management and it
is so sad that some times they do not have the answer to this important
question .
• Some of the things that customers might think or say you are unique include
; 1. your team work . 2). Innovativeness in your products . 3). Financial
capabilities. 4.) unique fast and efficient processes . 5). Customer care shown
. 6. branding .

3. So do you always have to know what next in
you business ?
• Yes ! And always . As a business entity you need to have a strategy for your
intent and a strategy for you vision and they need to be linked. This is
because you need to know where you are going and how you will get there.
Without the two being known and interlinked you are headed for failure as
an organization .
• Even in the changing environments you need to have a strategy in place to
create a competitive advantage for your business and not risk being pushed
out of the market .

4. When can my company make a strategy ?
• As a company in a constantly changing business environment ,you need to be
making strategies proactively and reactively . You ought to create a secured
competitive advantage . It would be helpful for your companies future
existence .
• In what ever strategy that you wish to embark on always be ethical in your
strategic planning and execution because the financial and reputational
damages can be very harmful and irreversible for your business .

5. What type of strategies can my company use ?
Integration strategy
Horizontal
integration strategy
Forward
integration strategy
Background
integration strategy

6. Intensive strategy
Intensive
strategy
Product development (desire to increase sales by improving or modifying
the products or services new or old ones)
Market development (desire to provide a product or service into a new
location )
Market penetration (desire to dominate unsaturated markets with a particular
service delivery or product)

7. Defensive strategy
Defensive strategy
( aims to strengthen the organizations
distinctive competence . This falls in
to liquidation strategies , divestiture
strategies, retrenchment strategies or
reorganizational strategies .
Related
Unrelated

8. Diversification strategies .
Diversification
strategies
Vertical
diversification
Heterogeneous
Concentric
diversification
Horizontal
diversification
Corporate
diversification

9. So how can the organization achieve the strategy ?
• To achieve the strategies as an organization you need to understand the importance
of utilizing the right tools to scan your environment , know your opportunities and
threats around you, know your strengths and weakness .
• Now there are different means you can chose to achieve your strategies . One of
them could be partnering or joint venturing , cooperating with the competitor or
acquisitioning .
• You need to have a tactic for this but as a company you need to decide if you want
to enjoy the first movers advantage or if you want to use the outsourcing and
reshoring tactic .

10. What are the important steps to make the strategies ?
• The key steps in formulating your strategies includes :
• 1). Planning the activities – these ought to be at operational level that will be
executed. Be realistic on this part because if not then everything else fails .
• 2). Align the important resources – put all of the resources that you know you will
need stating from the human resource , the technology , capital and any other
important resources that will definitely.
• 3). Execute the activities- this is a very important step because you need to ensure
that the planned activities are carried out according to the plan and by the correct
team or department and a clear leadership direction .

11. • 4). Measure the results- success measures for your milestones here is very important
, you need to have your performance targets and manage them. You ought to
manage your achievements and understand what exactly they are showing you.
• 5). Apply data – data management and application will play an important role in
making a decision here . Utilize the relevant and important data collected both from
the historic records and be able to use it to your advantage in making the strategy
work for you. Improve what needs to be improved .
• 6). Develop the strategy – you need to understand what your major priorities are ,
what your objectives are because if you miss it then you create a major problem for
yourself.

12. Conclusion
• It is important to know that business strategies, operational strategies or
transformational strategies need careful planning .
• With the changing business environments prepared to change the strategies
sometimes too often .
• To avoid the pitfalls ,don’t overload yourself with too much data , or cling on to bad
experiences and cut all plans to execute the strategies . Be open to in business
sometimes you need to look beyond and open your mind to possibilities . There is
no one size fits all ,so strategies according to your needs, intentions and your vision .

13. Thank you all