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2015 01 Corporate Talent Solutions Essentials

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Linkedin Corporate Talent Solutions for HR and Marketing

Publicada em: Recrutamento e RH
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2015 01 Corporate Talent Solutions Essentials

  1. 1. Recruiting con LinkedIn: come e perché 27 Gennaio 2015
  2. 2. Maria Pedrinelli Account Executive mpedrinelli@linkedin.com LinkedIn Confidential ©2013 All Rights Reserved
  3. 3. LinkedIn is the world’s largest professional network The biggest global community of professionals! 332M Members worldwide 32% Growth in monthly users y/y +2 new New members per second 57% Growth in page views y/y Source: Comscore 2014
  4. 4. 4 Top drivers for using personal and professional networks are quite different Source: Mindset Divide Research, TNS, September 2012. Personal Networks Professional Networks Maintain professional identity Make useful contacts Search for opportunities Stay in touch Keep up to date for career Socialize Stay in touch Be entertained Kill time Share content 1 2 3 “Spend Time” “Invest Time” Top 5 reasons people use each network 4 5
  5. 5. PROFESSIONALS USE LINKEDIN FOR 3 VALUABLE REASONS KNOWLEDGE The definitive professional publishing platform NETWORK We connect the world’s professionals IDENTITY The professional profile of record
  6. 6. are passive and not looking to move 80% 60% of them are open to opportunity!!
  7. 7. TALENT SOLUTIONS Fastest Growing & Highly Engaged 39,000,000+ STUDENTS & RECENT GRADUATES “35% of students plan to use LinkedIn as a primary source for their job hunt, up 700% from two years ago” (Achievers 2012 study) A focus on students & recent graduates 90% of MBA students are on LinkedIn 7
  8. 8. THE BEST RECRUITERS ACT LIKE MARKETERS SOCIAL MEDIA KEEPS THE CONVERSATION GOING1 …BECAUSE YOU NEED TO NURTURE YOUR AUDIENCE SALES IS ONE-TO-ONE, MARKETING IS ONE-TO-MANY2
  9. 9. Build Awareness Engage Leads Sell HireHire THE BEST RECRUITERS SOCIAL MEDIA FUNNEL
  10. 10. WE RECOMMEND 3 SIMPLE STEPS YOUR FOLLOWERS & YOUR BRAND NURTURE YOUR TARGET AUDIENCES DO WHAT YOU DO BEST BUILD ENGAGE RECRUIT
  11. 11. YOUR LINKEDIN JOURNEY RECRUITENGAGEBUILD
  12. 12. ACCELERATE FOLLOWER GROWTH Reach out to potential clients & candidates and convert them into followers BUILDBUILDBUILD TARGETED CAMPAIGNS
  13. 13. LEVERAGE YOUR EMPLOYEESBUILDBUILDBUILD EMPLOYEE PROFILE ADS Recruiters have 10x more traffic than the average member10x of page views are members looking at members76%
  14. 14. Long-term relationships Engaged talent pool 64% of followers would follow companies “indefinitely” 61% of members are more likely to share information as a result of following a company 79% of members are interested in updates on job opportunities from companies they follow Brand evangelists CREATING ‘FOLLOWERS’ WILL FUEL YOUR SUCCESS
  15. 15. YOUR LINKEDIN JOURNEY RECRUITENGAGEBUILD
  16. 16. IMPROVE YOUR FOLLOWER ENGAGEMENT WITH RELEVANT MESSAGINGENGAGE Page visitors see the content that is relevant to them ≤ 400% increases in candidate conversions achievable with targeted content CAREER PAGES IMAGES JOBS VIDEO’S
  17. 17. KEEP YOUR FOLLOWERS UP TO DATE Your potential audience 137,500 Ensure you are always top of mind Relevant content Encourages likes & shares ENGAGE CONTENT UPDATES Your content updates this month 13
  18. 18. 18 332M+ (+2 every sec) Company’s reach Company’s reach Sponsored Updates reach the entire LinkedIn network LinkedIn Member Population Company Updates only reach your pool of followers ENGAGE SPONSORED UPDATES Build the same relationships with members outside Company reach
  19. 19. ACCELERATE YOUR ENGAGEMENT REACH uplift in click through rates for updates25% the usual content traffic3x Reach a wider audience before you even have them as followers ENGAGE SPONSORED UPDATES
  20. 20. YOUR LINKEDIN JOURNEY RECRUITENGAGEBUILD
  21. 21. PROACTIVELY SOURCE CANDIDATESRECRUIT RECRUITER Increased access to the network Reach out using InMail Workflow and Collaboration tools 78% Followers are 78% more likely to respond to an InMail
  22. 22. PROMOTE YOUR JOBS TO THE BEST CANDIDATESRECRUIT RELEVANT JOB POSTS Only the most suitable candidates will see your jobs Job posts are a great engagement tool Job visibility can be increased with Sponsored Jobs of members are interested in job opportunities from companies they are following 79%
  23. 23. Are you ready to recruit the next generation? Are you ready to recruit the next generation? LinkedIn Confidential ©2013 All Rights Reserved 23 HIRE THE BEST CANDIDATES WITH CHECK INRECRUIT CHECK IN
  24. 24. LinkedIn Confidential ©2013 All Rights Reserved 24 HIRE THE BEST CANDIDATES WITH CHECK IN
  25. 25. LinkedIn Confidential ©2013 All Rights Reserved 25 HIRE THE BEST CANDIDATES WITH CHECK IN
  26. 26. LinkedIn Confidential ©2013 All Rights Reserved 26 HIRE THE BEST CANDIDATES WITH CHECK IN
  27. 27. LinkedIn Confidential ©2013 All Rights Reserved 27 HIRE THE BEST CANDIDATES WITH CHECK IN
  28. 28. LinkedIn Confidential ©2013 All Rights Reserved 28 HIRE THE BEST CANDIDATES WITH CHECK IN
  29. 29. Deliver a strong brand message direct to your target audience Improve your efficiency at campus events using LinkedIn CheckIn Your 3 takeaways: LinkedIn Confidential ©2013 All Rights Reserved 29 Grow your talent pipeline – track and engage students/graduates as they progress in their career HIRE THE BEST CANDIDATES WITH CHECK IN
  30. 30. Followers Time BUILD, ENGAGE AND RECRUIT FOR SUCCESS RELEVANT JOBS CAREER PAGES TARGETED MEDIA EMPLOYEE ADS RECRUITER CONTENT UPDATES BUILD ENGAGE RECRUIT
  31. 31. Maria Pedrinelli +39 328 1684 231 mpedrinelli@linkedin.com

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