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Lacta on Facebook
A case study by OgilvyOne Athens
November 2010
2
How Lacta got to
have 230.000 fans
on Facebook.
3
We started with a great product!
4
We found a community. Didn’t start a new one.
5
We asked the biggest one, to join us.
6
And then we listened…
7
…and searched some more.
8
We then created an integrated campaign…
9
...and a Facebook app based on our key insight.
10
Love in Action, for everyone to see…
11
...with a Facebook wall post & a photo upload.
12
Results
13
From 87.000 to 230.000 fans in 2 months!
14
Great interaction & 210.000 virtual Lactas
15
A true viral campaign!
16
To be continued…
17
Thank you!
panos.sambrakos@ogilvy.com

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