Personal Information
Organização/Local de trabalho
Madrid Area, Spain Spain
Cargo
Marketing Director at IE University
Setor
Advertising / Marketing / PR
Sobre
Top-performing insights/marketing professional with over 15 years of experience, specialist in identifying and understanding consumer trends and consumer needs, and applying that knowledge in Category growth and brand activation processes in order to maximize sales.
Solid Insights & Strategy background in FMCG, having spent 8 years at Kraft Foods, in positions of increasing responsibility and ultimately leading the Innovation CI function for a category across the EU.
Strong academic bias prompted a career change to the Education sector to implement the Insights function in a university setting, helping to increase its relevance as a business partner and aiding all Marketing efforts.
Since...
Gostaram
(7)Building and Sustaining a Customer Centric Culture (by @peoplemetrics @katefeather)
PeopleMetrics
•
Há 9 anos
Executive Overview - Building the case for Customer Centricity
Steve Towers, CEO and CPP Champion
•
Há 4 anos
How Customer-centricity Can Transform the Employee Experience
PeopleMetrics
•
Há 12 anos
Focusing on the critical link between employee engagement and customer centricity
Kim MacGillavry
•
Há 8 anos
Using jobs-to-be-done to design better user experiences (UX Cambridge 2017)
Neil Turner
•
Há 6 anos
Generating opportunity maps with customer jobs to-be-done
Hutch Carpenter
•
Há 10 anos
New Market Creation
Strategyn
•
Há 11 anos
Personal Information
Organização/Local de trabalho
Madrid Area, Spain Spain
Cargo
Marketing Director at IE University
Setor
Advertising / Marketing / PR
Sobre
Top-performing insights/marketing professional with over 15 years of experience, specialist in identifying and understanding consumer trends and consumer needs, and applying that knowledge in Category growth and brand activation processes in order to maximize sales.
Solid Insights & Strategy background in FMCG, having spent 8 years at Kraft Foods, in positions of increasing responsibility and ultimately leading the Innovation CI function for a category across the EU.
Strong academic bias prompted a career change to the Education sector to implement the Insights function in a university setting, helping to increase its relevance as a business partner and aiding all Marketing efforts.
Since...