Trying to juggle messaging, audience insights and ridiculous production volumes makes us feel like we’re riding the highwire with our hair on fire. But it doesn’t have to be like that. Margot Carmichael Lester introduces a handful of easy-to-implement strategies to plan and produce high-caliber content that supports organizational messaging, resonates with stakeholders and gets results--and helps you do it faster. This fast-paced workshop was designed for writers at all levels, from those new to production writing to seasoned scribes, attending the IFCA Annual Conference. Download the accompanying handout for detailed examples and step-by-step instructions: http://bit.ly/IFCAWritingWorkshop. © Copyright 1995-2014 by Teaching That Makes Sense®, Inc. More tips: www.thewordfactory.com

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Speed, Quality, Relevance
Strategies to Make Writing
Easier and More Effective
© Copyright 1995-2014 by Teaching That Makes Sense®, Inc.
More tips: www.thewordfactory.com | margot@thewordfactory.com | 919-967-3712

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3. Good writing does
not succeed or fail
on the strength of
its ability to
persuade.
It succeeds or fails
on the strength of
its ability to engage
you, to make you
think, to give you a
glimpse into
someone else's
head.
~Malcolm Gladwell

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STRATEGIES

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29. Get complete examples,
additional details
and step-by-step instructions:
http://bit.ly/IFCAWritingWorkshop
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30. Stay in Touch!
•margot@thewordfactory.com
•thewordfactory.com
•linkedin/in/margotlester
•@word_factory
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