Hello everyone~! Thank you so much……. When Lizzie contacted me to tell me about your org and to ask me to speak – I Presumed it would be about the printing industry. NO – she said --- talk to us about HOW YOU STARTED YOUR NEW CAREER~~ DELIGHTED TO! OF COURSE, AT THIS POINT, IT’S NEARLY MY OLD CAREER But when I struck out on my own in 1997, there was no one to guide me or tell me which mistakes to avoid….no online communities like Twitter, Facebook or LinkedIn….i literally WINGED IT. So for the next 30 min or so, I will share with you how I got here….give you some biz advice – especially regarding marketing yourself…..and at the end, I hope you’ll have gained even one good idea or kick-in-the pants to help you wherever you stand in your career.
Here’s the 1 minute version of my corporate life and what became of it back in 1997…. BA IN ENGLISH JOBS IN PROOFING, EDITING, BOOK EDITING, PRINT PRODUCTION 2 JOBS IN PRINT PRODUCTION JETTISONED MYSELF INTO ENTREPRENEURSHIP! Keep this in mind: I had a long career in one field that flew way below the radar – no one outside of it had any clue what it was (STILL DON’T)….And I recognized a major national/global lack of resources for this market. My hunch was I could make a living working in this new field: serving print buyers, building bridges, etc.
I will share with you that I had no written business plan – mistake #1! You need a map. I wish I’d had one. I did, however, take advantages of changes in the industry: printing/publishing I rebranded my firm to reflect these changes…and am about to do the same.
Flexible Change to reflect economy/business My mission has never changed..
I’ll fast forward to the present……….from my hunch……..and a refusal to fail……and a determination to make people aware of me……and the wonderful people I’ve come to know in the field………..and a knack for marketing…..
ENOUGH ABOUT ME --- LET’S TALK ABOUT YOU MY ADVICE INCLUDES THESE TIPS….
Read this book: New Rules of Marketing and PR – David Meerman Scott