Considerations when creating a Business Plan -- based on whether you\'re a VC-Funded or a Bootstrapped Company.

1. Your Company Roadmap Bootstrapped vs. VC-Funded Companies Margaret Wallace, CEO, Playmatics

2. 1996 Copyright 2010. Margaret Wallace. Please Attribute Proper Credit if You Use These Slides

3. $ Copyright 2010. Margaret Wallace. Please Attribute Proper Credit if You Use These Slides

5. Social Hard-Core Casual Single-Player

6. Different Considerations Lessons Learned Sharpened Focus Takeaway: Experience is the Best Education.

7. Basic Parameters Takeaway: The Roadmap for a VC-Funded Company Will Generally Be More Accelerated.

8. Break-Out Success Break-Even #FAIL Takeaway: VCs & Companies Goals Are Not Always in Alignment.

9. Strength of Idea Market Size Strength of Team Competition Takeaway: VCs are all about managing risk. The more risk you remove, the more comfort they have with you.

10. Market Size & Competition Takeaway: VCs Will Want To See You’ve Thought Through Strengths, Weaknesses, Opportunities, Threats (SWOT).

12. Comparable to Costs for One-Off Standalone Web Game That’s Less Engaging

14. Financing Takeaway: Raise Enough Investment to Give Yourself 18 to 24 Months of Runway.

15. Roll-Out & Projections Takeaway: VCs Will Want to See You Profitable or Break-Even Within 18-24 Months.

16. Sample Slide: Projections User Growth: Registrations & Total Games

17. “To the VC, 3x and a dead startup are essentially the same given the way they calculate their batting averages. At this point you have a problem.” Hillel Cooperman, Jackson Fish Market, Web startup in Seattle.

18. Resources TheFunded – www.thefunded.co VentureBeat – www.venturebeat.com Blog, Musings of a VC in NYC -- http://www.avc.com/

19. Questions? Margaret Wallace margaret@playmatics.com @margaretwallace