Digitalization has opened a new path to personalized nutrition. Digital solutions like the Metabolaid app will allow to integrate the product consumption and effects, with consumer characteristics and habits, giving personal advice and support to maximize their results. Technology and supplementation working together to give consumers the solutions they need. Check this presentation to know more about how we help our B2B partners to develop digital health solutions ready to market.

1. · HEALTH PARADIGM SHIFT ·
Marcos López
Brand Manager
marcoslopez@monteloeder.com
Skype: marcoslopez@monteloeder.com
T. +34 965 68 52 75 · Ext.133
PERSONALIZATION AND MEASUREMENT OF HEALTH

2. · DIGITIZATION OF FUNCTIONAL FOODS/
BEVERAGES WITH AN IMPACT ON
CONSUMER’S HEALTH AND WELLBEING ·
Marcos López
Brand Manager
· NEW HEALTH PARADIGM ·
DIGITAL TRANSFORMATION OF CUSTOMER CONSUMPTION EXPERIENCE

3. · DIGITIZATION OF FUNCTIONAL FOODS/
BEVERAGES WITH AN IMPACT ON
CONSUMER’S HEALTH AND WELLBEING ·
Marcos López
Brand Manager
GLOBAL
CONTEXT
We live in the digital era. Consumers are
becoming digitalized. They are demanding
simple and personalized solutions. A
profound customer experience has evolved
from convenient to necessary in all the
industries. Growing customer expectations
and superior service drives efforts to advance
and refine digital solutions.
Digital customers look for self management
services, superior customer experience and
proven efficacy. Digitization is transforming
sectors and industries, creating new
business models, approaches and players.
Technology has enabled this new paradigm
and the shift towards customer centricity.
CONSUMERS
Health is moving towards precision health solutions.
Data and analytics are enabling individualized treatments and outcomes.
Consumers are more conscious about the importance of Preventive
Health that is closely related to nutrition and habits.
Consumers are more knowledgeable and participant in health self management.
COMPANIES
Companies are bringing together different business capabilities to create new
consumer-focused products and services. Building a direct digital relationship
with customers to influence consumption outcomes rather than working with
intermediaries. Finding new sources of value and developing new business models
around them.
NEW VALUE PROPOSITION
Consumer-centric value proposition implies prioritizing the development of
scientifically-proven products and create a satisfying consumption experience.
Health ingredients functional targets must be very specific, the consumer must be
capable of measuring and perceiving its effect so they can see the real value.

4. · DIGITIZATION OF FUNCTIONAL FOODS/
BEVERAGES WITH AN IMPACT ON
CONSUMER’S HEALTH AND WELLBEING ·
ABOUT US
Monteloeder is a Biotech company with more than 20 years of
experience developing and commercializing scientifically proven
functional ingredients. We are mainly focused in 3 áreas: skincare,
metabolic síndrome and sports performance.
In 2014, we realized the change that was undergoing in all the
industries around us and it is a matter of time that digital
revolution will disrupt our sector as well. Monteloeder created a
new business line focused on digitalizing our health ingredients
and health related products. We created a new ecosystem in order
to expand our capabilities and nowadays are able to deliver, not just
scientifically proven health ingredients but complete digital health
solutions to our B2B partners. Our solutions are based on 3 pilars:
a proven efficient product, applying personalization and
measurment by using digital and mobile technologies and manage
the consumer experience.
Marcos López
Brand Manager

5. · DIGITIZATION OF FUNCTIONAL FOODS/
BEVERAGES WITH AN IMPACT ON
CONSUMER’S HEALTH AND WELLBEING ·
AGILE &
DESIGN THINKING
PRINCIPLES
DEVELOP, LEARN, ADAPT
DISCOVER
NEEDS/
INSIGHTS
DEFINE
OPPORTUNITY
CREATE
SOLUTIONS
Marcos López
Brand Manager
PROTOTYPE
THE
EXPERIENCE
TEST
AND LEARN
To develop our innovative methodology we
have applied the Agile and Design Thinking
principles.
The more remarkable characteristics of these
development methodologies are the
adaptability due to the constant iterative
processes and the prompt incorporation of
the final user in the process. Develop fast,
test, learn even faster and constantly adapt
to improve your solutions. Focus on the
solutions, not on the problems.
ITERATE

6. · DIGITIZATION OF FUNCTIONAL FOODS/
BEVERAGES WITH AN IMPACT ON
CONSUMER’S HEALTH AND WELLBEING ·
THE APPROACH
OUR METHODOLOGY
Marcos López
Brand Manager

7. · DIGITIZATION OF FUNCTIONAL FOODS/
BEVERAGES WITH AN IMPACT ON
CONSUMER’S HEALTH AND WELLBEING ·
THE ENTRY POINT IN ML METHODOLOGY TO DIGITALIZE HEALTH
INGREDIENTS IS DIFFERENT IN EACH SCENARIO.
THREE SCENARIOS COULD TAKE PLACE
SELLING BRANDED INGREDIENTS PARTIALLY DIGITALIZED.
The ingredient already has a service associated based on
technology. An app is available that manages part of the
customer journey associated with the ingredient.
DIGITALIZING A CUSTOMER’S HEALTH INGREDIENT.
The client provides its own functional ingredient/ formulation and
all the relevant related information. Monteloeder designs the digital
solution (clinical trials, APP and piloting).
CREATING A NEW DIGITALIZED HEALTH INGREDIENT WITH A
FUNCTIONAL TARGET as starting point from our client
1
2
3
3
2
1
Marcos López
Brand Manager

8. · DIGITIZATION OF FUNCTIONAL FOODS/
BEVERAGES WITH AN IMPACT ON
CONSUMER’S HEALTH AND WELLBEING ·
This new approach represents a mindshift from
product centric to a consumer centric strategy,
where customer experience is the center of all our
developments.
Customer experience is defined by the interaction in
between product, consumer and personal context.
Consumers of health and wellbeing products are not
buying just a product, they buy the promise that this
product will help them achieve a determined goal
but the personal characteristics and context will
have a strong influence in doing so.
Thus, it makes sense that companies take into
account these 2 factors when delivering new
solutions to their consumers.
CUSTOMER EXPERIENCE
PRODUCT CONSUMER CONTEXT
THE APPROACH
OUR METHODOLOGY
Marcos López
Brand Manager

9. EXAMPLE CASE:
THE NEXT DIGITAL SOLUTION
AGAINST METABOLIC SYNDROME

10. WHAT IS METABOLAID?
Metabolaid is a functional ingredient comprised of two plant
extracts rich in phenolic compounds: Hibiscus sabdariffa and
Lippia citriodora. The data collected during the clinical trials
and scientific research have shown that the combination of
these two plants help consumers lose weight and protect
against obesity-related metabolic disorders, thereby
contributing to the prevention of cardiovascular diseases.
MONTELOEDER’S BRANDED INGREDIENT
AGAINST METABOLIC SYNDROME

11. METABOLAID APP :
Digitalization has opened a new path to personalized nutrition.
Digital solutions like the Metabolaid app will allow to integrate the
product consumption and effects, with consumer characteristics
and habits, giving personal advice and support to maximize their
results. Technology and supplementation working together to give
consumers the solutions they need.
The mobile application can track product consumption and its
effects on users while evaluating the consumer´s habits, and
providing them with guidelines towards a healthy lifestyle. The
digital nutraceutical concept aims to accompany and support
consumers in their journey and help them achieve their goals,
demonstrating the product´s effectiveness and adding value along
the way.
HELP CONSUMERS LOSE WEIGHT WHILE TAKING
METABOLAID AND ADOPTING HEALTHY HABITS

12. OBJECTIVES OF THE APP
The app will contain a number of measurable parameters
that are relevant to the product Metabolaid (weight
control, appetite, etc). Also, we included a number of
messages related to the effects of Metabolaid, as
observed in the clinical studies. Design-wise, it is simple,
user-friendly, and non-intrusive. The latter means that the
app will work on the background, and will only send
notifications when necessary (such as a reminder to take
the product). In this sense, the messages that the user
receives are:
• Daily reminders to take Metabolaid
• Random messages regarding the advantages of
taking Metabolaid.
• Messages based on information obtained from
clinical studies
• Daily messages to encourage healthy habits (increase
physical activity, adequate sleep, water intake, etc)
• Personalized messages with respect to the results.

13. METABOLAID APP VERSION 1.0
An initial version of the app will be made available, presenting the most
basic, yet vital parts that must be included. These correspond to weight
control, appetite measurement and mood. The app will be developed to
be available for Android and iOS. The other parameters can be developed
and incorporated on an as-needed basis, depending on the partners.
From the Main Menu, the user can enter any one of the parameters to
visualize their results, as well as their progression through time.
Furthermore, random messages will be sent to the User regarding healthy
habits to help lose weight (e.g.“Sleeping 6-8 hours per night helps you
lose weight, as sleep deprivation increases your appetite”).

14. BODY WEIGHT TRACKING
Weight will be measured Directly (the weight scale connects to
the phone and sends data automatically) or Indirectly (the
weight is manually inputted by the user). In the case of the
direct measurement, this will be taken from the health
repository (iHealth in the case of Apple, Google Fit in the case
of Android). The Direct measurement allows tracking without
the user´s intervention.
The results will be tracked in a graph, shown as Body Weight
(kg) and BMI (kg/m2).
Messages will be sent to the consumer regarding the
contribution of Metabolaid to their weight loss.
Furthermore, personalized messages will be sent to the
consumer with respect to the results obtained. In this sense, if
the user is increasing weight or not reaching their goal, an
adequate message will be sent indicating how to improve their
results.

15. SATIETY TRACKING
Satiety will be measured using two different
approaches: Snack Frequency and Meal Test. In the
case of Snack Frequency, the user will be asked during
a time frame between meals (mid-morning or mid-
afternoon) if they feel like eating something. This will be
answered as Yes or No, and the percentage of each
response will be calculated by the app. In this manner,
the user can easily know if they have felt less urges to
snack between meals, which is a satiety indicator.
In the case of the Meal Test, a similar approach to that
used in clinical studies for satiety will be used.
Specifically, the user will be asked at different time
points before and after a meal, a single question, and
the user will indicate their perception on a scale of 0-
100. The weekly results will be shown in the form of a
graph.
Depending on the results, a message will be activated
to give insight to the consumer as to how to improve
their score.

16. MOOD TRACKING
Mood is very important for consumer compliance, especially with
respect to changing lifestyle habits. This is especially relevant
when undergoing a weight loss regime for a prolonged period of
time. Many studies have shown that individuals are generally
capable of maintaining a certain diet for 6-12 months, and then
begin to gain weight again. In this sense, motivation is very
important to maintain the lifestyle habits.
Regarding the app, Mood will be measured in the form of daily
questions, soon after waking in the morning (e.g. “How do you feel
today?”). The questions will be answered with a VAS scale and
results placed in a graph. Automated messages will be activated
when Mood drops a certain level, in order to try to increase their
adherence and provide guidelines to improve their results.

17. A NEW PRODUCT CONCEPT
INNOVATION BY SERVICE ADDITION
This approach creates a new product concept. Products are no
longer static entities. The addition of new services opens an
opportunity to innovate more dynamically than with the
traditional product development approaches.
The example with Metabolaid proves this concept. With the
currently available technology we are able to offer satiety, mood
and weight tracking. However, the product has other effects,
such as improving cardiovascular conditions (heart rate, blood
pressure), cholesterol and glucose. As technology advances,
these measurements will be readily available to the consumers
as wearable devices, and can be readily incorporated into the
app, bringing an interesting innovation source and giving the
product a second life.

18. THE COMPLETE SOLUTION
THINK BIG, START SMALL
The concept shown in this presentation is just the start of
something bigger.
It is not logical to create a digital solution for every single
product. Current technologies is at a point that we can only
track more narrow functional targets, however as
technology advances, it will be possible to broaden our
scope. What effects does the product have that can be
tracked and communicated to consumers? These will
determine the starting point.
At the same time, it is also posible to create a more global
portal, incorporating all the products and company´s
brands and offering a global wellbeing solution to the
consumers. Tracking different health conditions and
promoting products according to specific personal needs
to help consumers achieve their goals.
WELLCOME TO YOUR
WELLBEING PORTAL!

19. · DIGITIZATION OF FUNCTIONAL FOODS/
BEVERAGES WITH AN IMPACT ON
CONSUMER’S HEALTH AND WELLBEING ·
HIGH MEDIUM LOW
Easy to determine by using
simple questionnaires or
direct/indirect measures.
Requires the use of a
measuring device
There is currently no
technology in the user market
that allows to incorporate the
data automatically.
Marcos López
Brand Manager
DIGITALIZABLE
PRODUCT FEATURES
TECHNOLOGY AS ENABLER
Considering technology state of the art, we have classified the products features in 3 categories:

20. · DIGITIZATION OF FUNCTIONAL FOODS/
BEVERAGES WITH AN IMPACT ON
CONSUMER’S HEALTH AND WELLBEING ·
Marcos López
Brand Manager
If we compare the innovation created by the
launch of a new product following the traditional,
long and complex development processes that
we are used to (from the earliest R&D stages to
the final regulatory compliance) with the
innovation generated by the addition of a new
service related to an existing product we see that
technology has already created a disruption.
Technology evolves exponentially and brands
who want to succeed with this revolutionary
approach need to be aware on the latest
technological advances and find the way to profit
them to generate innovation and new services
around their products.
DIGITALIZABLE
PRODUCT FEATURES
TECHNOLOGY AS ENABLER
2 years 4 years 6 years

21. · DIGITIZATION OF FUNCTIONAL FOODS/
BEVERAGES WITH AN IMPACT ON
CONSUMER’S HEALTH AND WELLBEING ·
BENEFITS FOR
CONSUMERS
Marcos López
Brand Manager
BENEFITS FOR
BRANDS
PRODUCT’S EFFECTIVITY
Digital consumers will be able to decide with greater
ease which products are more efficient for them based
on objective data.
HEALTH SELF-MANAGEMENT
Consumer-centric strategies Will allow the consumer to
self-manage their health easier and more efficiently,
receiving the necessary support from the brands. Well
informed consumers and the implementation of healthy
ha bits will facilitate preventive health approaches.
ADDED VALUE
The correct identification of the pain points, together
with the favorable design of the consumer´s experience,
will allow us to provide additional value to the consumer
and therefore increase treatment adherence and brand
loyalty.
DIRECT INTERACTION
Companies will be in constant interaction with consumers.
BIG DATA
The massive data gathering that arises with product
digitization will open a new world of opportunities for brands.
NEW OPPORTUNITIES
From personalized offers and identification of cross-selling
opportunities based on habit analysis and necessity
detection, to the emergence of new business models and
advantages in new product developments based on valuable
consumer data.
REAL WORLD EVIDENCE
The small clinical studies currently performed can be ea sily
scaled up, reaching real world evidence.

22. THANK YOU FOR YOUR ATTENTION