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Millennials Linkedin What Who How

An overview of Millennials and suggestion in order to hire them

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Millennials Linkedin What Who How

  1. 1. M a r c o R o s s i MILLEN N IA LS : H o w T o C a t c h T h e m
  2. 2. Ind e x # Why - Intro # Who Millennials are # What Millennials are looking for # How we can catch them # Sources/About me
  3. 3. Int ro To hire talents, we have to define the ideal cluster target and the most effective ways to catch them by LinkedIn.
  4. 4. Int ro The so called «Millennials» are now the generational cluster on which Companies are looking for. By 2020 they will make up 50% of the workforce
  5. 5. Int ro Today’s top-performing Millennials are social leaders. LinkedIn is currently used by 87 millions of Millennials. Millennials make up 38% of LinkedIn’s users base globally. Over 11 million global Millennial decision makers are on LinkedIn 38% 12% 30% More than 2 million Millennials on LinkedIn hold marketing roles, and about 30% of these are decision makers.
  6. 6. Millennials are the generation born between 1980 and the mid 2000s. They’re Digital Natives (92% use internet daily, 75% have a social networking profile and 59% cite internet as their main source of news) 1946-1964 1965-1979 1980-2000 2001-2010 Who
  7. 7. It’s the largest, most diverse generation around the globe with some common features: Who CREATIVE TECH-SAVVY CAREER DRIVEN
  8. 8. Millennials pay attention to the innovation: Who of Millennials feel innovation is essential for business growth believe business innovation improves society 78% 71%
  9. 9. Who 66% 62% say innovation is a critical requirement in choosing a potential employer. describe themselves as "innovative" Millennials pay attention to the innovation:
  10. 10. What LinkedIn surveyed 5,000+ Millennials across the world to what Millennials want in a job: 67% 60% 51% Advancement Opportunities Better Pay Challenging work
  11. 11. What The data gathered from the survey also shed 1 important insight on Millennials Millennials extensively research companies online. They spend a lot of time researching companies and their cultures. Compared to other generations, they’re more likely to use online job boards, company career web pages, and social media to hear about a new job opportunity.
  12. 12. What • Millennials represent 30% of long-form publishers on LinkedIn, even though we’re less than 25% of total members. Data show what Millennials publish and engage with on LinkedIn:
  13. 13. What Data show what Millennials publish and engage with on LinkedIn:
  14. 14. Ho w So, in order to actively catch them, I propose to put online on LinkedIn: 1) Video Spot Campaign 2) «Flyer» Campaign
  15. 15. Ho w Video Spot Campaign E.G. for an Automotive Industry, the video can represent a dialogue between a sales man and a customer who speak about a car but in reality they’re brand responsible and HR who speaks about the characteristics of an ideal candidate («performing», «2.0», «autonomous»…)
  16. 16. Ho w «Flyer» Campaign
  17. 17. IN FO Traditional Self Descritpion: My name is Marco, I’m 29+3 years old and I’ve been working in HR Dept of FCA since 2010. I'm strongly interested in everything that's related to innovation 2.0, communication and technology and I always try to implement them in HR Processes and, in general, in my working experiences. Self Description: #2.0 #thinkin’ out the box #continuos improvement @ any place of work Self Description: Self Description It.linkedin.com/in/hrmarcorossi
  18. 18. S o urce s √ Linkedin: The Millennial Playbook √ http://www.goldmansachs.com/our-thinking/pages/millennials/ √ http://www.slideshare.net/wearesocialsg/digital-in-2016 √ https://http://wearesocial.com/it/blog/2016/01/report-digital-social-mobile-in-2016 √ http://www2.deloitte.com/global/en/pages/aboutdeloitte/articles/millennialsurvey.html √ https://it.wikipedia.org/wiki/Generazione_Y √ http://www.pewresearch.org/topics/millennials/