1.
IDEA GENERATION LAB
ICT tools and communication strategies
for tourism
ISTITUTO TECNICO CARLO ANTONIO PILATI
13 FEBBRAIO 2014
Marco Lorenzi
Project Manager
Business and Innovation Area – Tourism and Culture
@marcolorenzi

2.
WAIT.
Tourism and culture in Trentino.
What are we talking about?

3.
Assets
WELL…
Mountains, of course!
(but not only)

4.
Assets

5.
Communication channels.
Once upon a time...

6.
ICT

7.
Communication has changed.
And it keeps changing.

8.
The web

9.
The social web

10.
New tools

11.
Case studies
Mountains, communication and ICT.
Which destination
do you think is the best in this?

12.
Case studies

13.
Case studies

14.
Swiss Mountain Cleaners (2009)

15.
Swiss Mountain Cleaners (2009)
«We do everything
for the perfect holiday»

16.
Swiss Cities (2011)

17.
Swiss Cities (2011)
«More than just mountains»

18.
Sebi and Paul
http://letargo.myswitzerland.com/

19.
Obermutten (2011)

20.
Obermutten (2014)

21.
The 5 steps
DREAM
SEARCH
BOOK
EXPERIENCE
SHARE

22.
Digital services for the tourists

23.
UGC (User Generated Content): telling personal stories

24.
UGC (User Generated Content): sharing experiences

25.
UGC (User Generated Content): sharing knowledge

26.
UGC (User Generated Content): sharing preferences and tips

27.
Tourists’ experience
is the point.
Let’s enhance it!

28.
Thank you!