Originally presented at the Wainhouse Research CSP Summit Berlin on 19 April 2010. In this session, NovartisPharma AG, a global pharmaceutical firm, will discuss their current use and deployment of collaboration services. As Unified Communications (UC) emerges, what role will they play with collaboration services? Will organizations use the “built-in” audio and web conferencing services in UC, integrate third party services, or leave then as standalone? This session offers a unique insight into what users really think and will likely do as UC emerges Gerold Furler works within Architecture, Engineering and Design for Global Infrastructure Services at NovartisPharma AG

1. Unified Communications / Audio Conferencing / Video @ Novartis Author: Gerold Furler

2. 2 Agenda Introduction to Novartis Unified Communications (UC) UC Services As Is & Current Activities Developing a UC environment Novartis as a company IT at Novartis Top Down vs Bottom Up Audio & Web Conferencing Video Conferencing Microsoft BPOS UC further development The current dilemma

4. Medicine has reached 79.5 million patients

5. 2009: 84 mio treatment courses of Coartem (antimalaria)  largest product by volume

6. Free treatment for all leprosy patients worldwide (5 million treated since 2000)

7. Novartis Institute for Tropical Diseases

8. Novartis Vaccines Institute for Global Health

9. ArogyaParivar: Sustainable business to address health needs of India’s rural population

10. SMS for Life – Malaria partnership (Novartis, IBM, Vodafone, Ministry of Health in Tanzania)www.corporatecitizenship.novartis.com

11. 4 Businesses Sandoz IT Consumer Health IT Vaccines & Diagn. IT Pharmaceuticals IT Global IT Infrastructure Services (GIS) Microsoft IBM BT Vodafone HP Technology providers Novartis IT

12. 5 Unified Communications UC Top Down UC Bottom Up Internet Engineering Consortium on Unified CommunicationUnified communications encompasses all forms of call and multimedia / crossmedia message-management functions controlled by an individual user for both business and social purposes. This includes any enterprise informational or transactional application process that emulates a human user and uses a single, content-independent personal messaging channel (mailbox) for contact access. Video Messaging Presence Audio conferencing Voice services Email & Calendering Web conferencing Team workspaces Mobility services eLearning Business process integration Wainhouse Research on Unified Communications WR defines a UC system as a collaborative communications environment that includes elements of presence, instant messaging, telephony, audio conferencing, web or data collaboration, unified messaging, mobility, and video conferencing all accessible in an ad hoc, multimodal fashion through a single client interface or within an embedded application interface. Instant messaging Social Media Simple acceptance that these individual services are part of Unified Communications and that individual services should be integrated

13. 6 Audio & Web Conferencing Landscape @ Novartis

14. 7 Video Conferencing Landscape @ Novartis

15. 8 Microsoft BPOS

17. Video Conferencing  British Telecom

18. BPOS  Microsoft

19. We manage a multi service provider landscape and adjust our skill sets to the situation

20. To the most extend we have implemented individual services

23. Decrease number of ISDN calls

24. Connect sites in areas with high WAN costs

25. Service Level based HD video with external partners

26. New Service Models, e.g. ad hoc video conferencing

29. Soft phone will drive the request for integration with audio conferencing

30. Integration of Audio Conferencing, OCS, Video Conferencing  2 – 3 partners