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Planejamento em Mobile Marketing - Maratona Digital

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Cynthia Zanoni é graduanda em Sistemas para Internet e Front-end Developer na IsobarBrazil. Já palestrou em grandes eventos de tecnologia como RSJS e FISL. É entusiasta e membro ativo de comunidades de tecnologia ligadas à Web e Mobile, organizadora de eventos como Mobile Summit e curadora do projeto WoMakersCode. Na Mozilla, atua como voluntária nas áreas de desenvolvimento, engajamento e mentoria de novos membros,é ativista do projeto WoMoz no Brasil.

Publicada em: Marketing
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  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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Planejamento em Mobile Marketing - Maratona Digital

  1. 1. talk.key PLANEJAMENTO EM MOBILE MARKETING: DO SMS AO WHATSAPP Cynthia Zanoni @cynthia_zanoni
  2. 2. Cynthia Zanoni #sistemas @cynthia_zanoni #especialistaWeb #mobileHardLover #ux
  3. 3. THINK INOVAÇÃO DIGITAL
  4. 4. - Philip Kotler Marketing é a arte de criar valor genuíno para os clientes.
  5. 5. HUMANIZAR
  6. 6. Criar valor é… Conhecer Ouvir Comunicar
  7. 7. Criar valor é… Conhecer Ouvir Comunicar }
  8. 8. Old, But Good
  9. 9. MOBILE MARKETING
  10. 10. Mobile Marketing ah, é só tendência…
  11. 11. Mobile Marketing ah, é só tendência… é regra!
  12. 12. #2016 • Marketing de relacionamento; • Tecnologia de marketing baseada em localização;
  13. 13. #2016 • Internet das Coisas (IoT); • Pesquisa além dos mecanismos de pesquisa;
  14. 14. planejar? vamos
  15. 15. SMS
  16. 16. • 96 % dos SMS são lidos instantaneamente;
  17. 17. • 96 % dos SMS são lidos instantaneamente; • Comunicação direta;
  18. 18. ✓ Permissão; #IDEIAS SMS
  19. 19. ✓ Permissão; ✓ Respeito; #IDEIAS SMS
  20. 20. ✓ Permissão; ✓ Respeito; ✓ Objetividade; #IDEIAS SMS
  21. 21. ✓ Permissão; ✓ Respeito; ✓ Objetividade; ✓ Identificação; #IDEIAS SMS
  22. 22. Mobile friendly
  23. 23. ✓ E-mail Marketing; #IDEIAS SITE & E-MAIL MKT
  24. 24. ✓ E-mail Marketing; ✓ Site; #IDEIAS SITE & E-MAIL MKT
  25. 25. #IDEIAS SITE & E-MAIL MKT
  26. 26. TESTE DE COMPATIBILIDADE https://goo.gl/twgsVf
  27. 27. Marketing canais
  28. 28. ✓ Integração; #IDEIAS MKT ENTRE CANAIS
  29. 29. I’m here! Geo localização
  30. 30. ✓ Buscadores (Local Search); #IDEIAS LOCALIZAÇÃO
  31. 31. ✓ Buscadores (Local Search); ✓ Aplicativos segmentados; #IDEIAS LOCALIZAÇÃO
  32. 32. Pesquisa
  33. 33. ✓ Buscadores (Local Search); #IDEIAS PESQUISA
  34. 34. ✓ Buscadores (Local Search); ✓ Conteúdo atualizado nas mídias; #IDEIAS PESQUISA
  35. 35. ✓ Buscadores (Local Search); ✓ Conteúdo atualizado nas mídias; ✓ Aplicativos segmentados; #IDEIAS PESQUISA
  36. 36. APLICATIVOS
  37. 37. ✓ Hashtags viram links; #ficadica #IDEIAS INSTAGRAM
  38. 38. ✓ Hashtags viram links; #ficadica ✓ Limite de 30 hashtags por foto; #IDEIAS INSTAGRAM
  39. 39. ✓ Escolha com inteligência; #IDEIAS INSTAGRAM
  40. 40. ✓ Escolha com inteligência; ✓ O Brasil é o 5° no ranking de uso; #IDEIAS INSTAGRAM
  41. 41. ✓ Transmissão ao vivo; #IDEIAS PERISCOPE
  42. 42. ✓ Transmissão ao vivo; ✓ Algumas ideias de uso: entrevista com clientes; cobertura de eventos; lançamento de produtos; #IDEIAS PERISCOPE
  43. 43. ✓ É popular! #IDEIAS WHATSAPP
  44. 44. ✓ É popular! ✓ Grátis e compatível com diversos celulares; #IDEIAS WHATSAPP
  45. 45. ✓ É popular! ✓ Grátis e compatível com diversos celulares; #IDEIAS WHATSAPP
  46. 46. web.whatsapp.com Versão Web
  47. 47. ✓ Envio de promoções; #IDEIAS WHATSAPP
  48. 48. ✓ Envio de promoções; ✓ Realização de sorteios; #IDEIAS WHATSAPP
  49. 49. #IDEIAS WHATSAPP ✓ Envie atualizações; ✓ Atendimento ao cliente;
  50. 50. SNAPCHAT
  51. 51. - 350 milhões de usuários - Compartilhar conteúdo “curto” - Apaga depois que é visto - Screenshot
  52. 52. Criado para conteúdos “diferentes”
  53. 53. Bom aliado para sua marca
  54. 54. ✓ Vídeos e Fotos: real time ou upload; ✓ Snap code; #IDEIAS SNAPCHAT
  55. 55. Dediquem esforços para conhecer seus clientes e esteja com eles! …e não tenha medo de inovar!
  56. 56. OBRIGADA! Dúvidas? Cynthia Zanoni

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