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Why Netflix Brought Programmatic Advertising In-House

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From the MarTech Conference San Francisco 2015 session
Adtech Meets Martech: Bringing Programmatic In-House.

Netflix culture empowers innovation, and to go beyond incremental improvements. Last month at MarTech, Tony Ralph, Director of Ad Technology at Netflix tells his story about how Netflix brought their programmatic advertising in house, and how the decision wasn’t whether to “buy or build,” it became “buy AND build.”

The MarTech Conference heads to to Europe 20-21st of October 2015 at the Millennium Gloucester hotel in London, UK.

Join other martech leaders and brands to talk about how to manage the challenges and opportunities with marketing automation.

Learn more at http://martechconf.com/europe/

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