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Total internet unique visitors % and Target audience(in
000s) VS Trip advisor & Holiday IQ
1.4%(938000)
HOLIDAY IQ
95.8%(66079000)
Other Internet UV
2.8%(1852000)—
TRIP ADVISOR
Total internet unique visitors %
35.70%
39%
16.20%
6%
3.10%
Age category 15-24
Age category 25-34
Age category 35-44
Age category 45-54
Age category 55+
% of Total Internet unique visitors-Trip Advisor
26.80%
41.20%
20.80%
7.10%
4%
Age category 15-24
Age category 25-34
Age category 35-44
Age category 45-54
Age category 55+
Trip advisor- % Of Unique visitors & Reach
26.80%
41.20%
20.80%
7.10%
4%
2.10%
3%
3.60%
3.30%
3.60%
0.00% 10.00% 20.00% 30.00% 40.00% 50.00%
Age category 15-24
Age category 25-34
Age category 35-44
Age category 45-54
Age category 55+
Reach %
% OF UV
Holiday IQ- % OF Unique visitors Vs
Reach
27.00%
41.20%
20.60%
7.30%
4%
1.10%
1.50%
1.80%
1.70%
1.80%
0.00% 5.00% 10.00% 15.00% 20.00% 25.00% 30.00% 35.00% 40.00% 45.00%
Age category 15-24
Age category 25-34
Age category 35-44
Age category 45-54
Age category 55+
Reach %
% OF UV
Composition Index UV –Trip Advisor
Vs Holiday IQ
0 20 40 60 80 100 120 140
Age category 15-24
Age category 25-34
Age category 35-44
Age category 45-54
Age category 55+
76
106
127
120
127
75
106
129
118
128
Composition Index UV Trip adviosr
Composition Index UV Holiday IQ
Trip advisor Vs Holiday IQ-Composition
index PV
0 50 100 150 200
Age category 15-24
Age category 25-34
Age category 35-44
Age category 45-54
Age category 55+
61
116
135
132
127
63
102
147
160
157
Composition Index
PV Holiday IQ
Composition Index
PV Trip advisor
Average Daily visitors-Target Audience
Holiday IQ / Trip Advisor
88000
38000
Total Target audience
Trip Advisor
Holiday IQ
50000
Average Daily visitors-
Holiday IQ / Trip Advisor (Value In 000s)
22
37
19
6
3
10
16
8
3
1
0 5 10 15 20 25 30 35 40
Age category 15-24
Age category 25-34
Age category 35-44
Age category 45-54
Age category 55+
Average
Daily
visitors-
Holiday IQ
Average
Daily
visitors-Trip
Advisor
Total Minutes& Average minutes
usage /day –Trip Advisor Vs Holiday IQ
0
1
2
3
4
5
6
7
8
9
Total Minutes Average minutes
/Usage day
9
3.3
3 2.9
Trip Advisor
Holiday IQ
For age group 15 to 55
TOTAL MINUTES –Trip Advisor VS
Holiday IQ
0
1
1
2
2
3
3
4
4
Age category
15-24
Age category
25-34
Age category
35-44
Age category
45-54
Age category
55+
2
4
2
1
0
1
1
1
0
0
Trip Advisor
Holiday IQ
Average minutes /usage day
Trip advisor Vs Holiday IQ
0 0.5 1 1.5 2 2.5 3 3.5 4
Age category 15-24
Age category 25-34
Age category 35-44
Age category 45-54
Age category 55+
2.8
3.5
3.5
3.4
3.8
2.6
2.7
3.1
3.4
3.8
Holiday IQ
Trip Advisor
Total Pages viewed(MM) & Average
pages /usage day –Trip Advisor Vs
Holiday IQ
15
Trip Advisor
5.5
Trip Advisor
9
Holiday IQ
7.7
Holiday IQ
Total Pages viewed
Average pages /usage day
Total Pages viewed–Trip Advisor Vs
Holiday IQ
1
Age category 15-24
Age category 25-34
Age category 35-44
Age category 45-54
Age category 55+
Trip Advisor
2
3
2
1
0
Age category 15-24
Age category 25-34
Age category 35-44
Age category 45-54
Age category 55+
HOLIDAY IQ
Average Pages /Usage day-Trip Advisor
Vs Holiday IQ
0
1
2
3
4
5
6
4.8
5.9
5.5
5.6 5.6
Trip
Advisor
0
1
2
3
4
5
6
7
8
9
10
6.8
7.4
8.5
9.3 9.5
HOLIDAY IQ
Average minutes/Page for Total
Audience-Holiday IQ Vs Trip Advisor
0.6
0.4
Trip Advisor
Holiday IQ
Average Minutes /Page -Holiday IQ Vs
Trip Advisor
0.4
0.4
0.4
0.4
0.4
0.6
0.6
0.6
0.6
0.7
Age category 15-24
Age category 25-34
Age category 35-44
Age category 45-54
Age category 55+
HOLIDAY IQ
TRIP ADVISOR
Average Usage days/visitor-
Holiday IQ Vs Trip advisor
1.3
1.5
1.5
1.4
1.4
1.2
1.2
1.3
1.3
1.2
Age category 15-24
Age category 25-34
Age category 35-44
Age category 45-54
Age category 55+
TRIP ADVISOR
HOLIDAY IQ
Average Minutes/Visitor for total
audience ( Trip Advisor Vs Holiday IQ
4.8
3.5
Trip Advisor
Holiday IQ
Average minutes /visitor
Trip advisor Vs Holiday IQ
0 1 2 3 4 5 6
Age category 15-24
Age category 25-34
Age category 35-44
Age category 45-54
Age category 55+
3
3.3
4
4.3
4.5
3.7
5.1
5.2
5
5.3
Trip Advisor
Holiday IQ
Average Pages/visitor –Holiday IQ Vs
Trip Advisor
0 2 4 6 8 10 12
Age category 15-24
Age category 25-34
Age category 35-44
Age category 45-54
Age category 55+
8
9
11
12
11
6
9
8
8
8
Trip Advisor
Holiday IQ
% Composition of minutes –Trip
Advisor Vs Holiday IQ
21.1
44.2
22.8
7.5
4.5
23.3
39.2
23.5
9.6
5.2
Age category 15-24
Age category 25-34
Age category 35-44
Age category 45-54
Age category 55+
TRIP
ADVISOR
HOLIDAY IQ
% Composition of Pages –Holiday IQ Vs
Trip Advisor
0
5
10
15
20
25
30
35
40
45
22
45
21.7
7.4
3.9
23
39.6
23.6
9
4.8
Trip Advisor
Holiday IQ
% of Total Visits –Holiday IQ Vs Trip
advisor
25%
41.30%
21%
7.50%
4%
24.50%
42.40%
21.80%
7.30%
3.80% Age category 15-24
Age category 25-34
Age category 35-44
Age category 45-54
Age category 55+
HOLIDAY IQ VALUES
AGAINST %
TOTAL VISITS-1225000
312=25%
507=41.3%
265=21%
92=7.5%
48=4%
HOLIDAY IQ
TRIP ADVISOR
TRIP
ADVISOR
VALUES
AGAINST %
TOTAL VSITS-
2942000
723=24.5%
1248=42.4%
644=21.8
215=7.3%
112=3.8%
Average minutes/visitor
2.4
2.5
2.9
3.2
3.5
Holiday IQ
Age category 15-24
Age category 25-34
Age category 35-44
Age category 45-54
Age category 55+
2.6
3.1
3.1
3.1
3.5
Trip Advisor
Age category 15-24
Age category 25-34
Age category 35-44
Age category 45-54
Age category 55+
Average visits/visitor
1.2
1.3
1.4
1.3
1.3
Holiday IQ
Age category 15-24
Age category 25-34
Age category 35-44
Age category 45-54
Age category 55+
1.5
1.6
1.7
1.6
1.5
Trip Advisor
Age category 15-24
Age category 25-34
Age category 35-44
Age category 45-54
Age category 55+
Average Visits /usage day-Holiday IQ
1
1.1
1.1
1.1
1.1
0.94 0.96 0.98 1 1.02 1.04 1.06 1.08 1.1 1.12
Age category 15-24
Age category 25-34
Age category 35-44
Age category 45-54
Age category 55+
Average Visits /usage day-Trip Advisor
0
0.2
0.4
0.6
0.8
1
1.2 1.1 1.1 1.1 1.1 1.1
Trip Advisor
Average Pages /visit
6.5
6.9
7.8
8.6
8.8
Holiday IQ
Age category 15-24
Age category 25-34
Age category 35-44
Age category 45-54
Age category 55+
4.4
5.2
4.9
5
5.1
Trip Advisor
Age category 15-24
Age category 25-34
Age category 35-44
Age category 45-54
Age category 55+
Total Internet audience
40137
25942
Total Internet Target audience
All Male
All Female
Total Target Audience-Holiday IQ Vs
Trip Advisor
573
366
1100
752
0 200 400 600 800 1000 1200
All males
All Females
Trip Advisor
Holiday IQ
1.4%
2.7%
1.4%
2.9%
Reach
Total % composition of unique visitors
60.70%
39.30%
All Male
All Female
% Composition of unique
visitors(Male)– Trip Advisor Vs Holiday
IQ
0
5
10
15
20
25
30
16.5
25.0
11.6
4.1
2.2
16.8
25.7
12.1
4.5
1.9
Trip Advisor
Holiday IQ
% Composition of unique
visitors(Female)– Trip Advisor Vs
Holiday
10.4
16.3
9.1
3.0
1.8
10.2
15.5
8.5
2.8
2.1
0
2
4
6
8
10
12
14
16
18
Age
category
15-24
Age
category
25-34
Age
category
35-44
Age
category
45-54
Age
category
55+
Trip Advisor
Holiday IQ
Composition index UV-Female
HOLIDAY IQ Vs Trip Advisor
75
106
142
124
139
74
101
131
116
158
0
20
40
60
80
100
120
140
160
180
Trip Advisor
Holiday IQ
Composition index UV-Male-
Trip Advisor Vs Holiday IQ
0
20
40
60
80
100
120
140
75
105
120
115
121
77
109
125 124
105
Trip Advisor
Holiday IQ
Composition Index PV Male & Female
Holiday IQ Vs Trip Advisor
57
96
125 123
119
58
93
142
150
125
0
20
40
60
80
100
120
140
160
Trip Advisor
Holiday IQ
MALE
68
157
149
148 138
73
119
154
177
198
0
50
100
150
200
250
Trip Advisor
Holiday IQ
FEMALE
Average Daily visitors-Male Vs Female
0
14
0
22
0
11
0
4
0
2
0
6
0
10
0
5
0
2
0
1
0
5
10
15
20
25
30
35
Holiday IQ
Trip Advisor
MALE
0
5
10
15
20
25
9
15
8
3
2
4
6
3
1
Holiday IQ
Trip Advisor
FEMALE
Total Minutes (MM)-Holiday IQ Vs Trip
Advisor
0
0.2
0.4
0.6
0.8
1
1.2
1.4
1.6
1.8
2
Agecategory15-24
Agecategory25-34
Agecategory35-44
Agecategory45-54
Agecategory55+
1
2
1
0 00
1
0 0 0
Trip Advisor
Holiday IQ
1
2
1
0 0
0
0.5
1
1.5
2
2.5
Trip Advisor
Holiday IQ
MALE
FEMALE
Average minutes/usage day – Holiday
IQ Vs Trip Advisor
2.7
3.3
3.4
3.5
3.8
2.5
2.7
3.1
3.2
3.6
0 1 2 3 4
Age category 15-24
Age category 25-34
Age category 35-44
Age category 45-54
Age category 55+
Holiday IQ
Trip Advisor
MALE
2.8
3.8 3.7
3.4
3.9
2.7 2.7
3.2
3.8
3.9
0
0.5
1
1.5
2
2.5
3
3.5
4
4.5
Trip Advisor
Holiday IQ
FEMALE
Holiday IQ Vs Trip Advisor Total Pages
viewed-Male
2
4
2
1
0
1
2
1
0 0
0
0.5
1
1.5
2
2.5
3
3.5
4
4.5
Age
category
15-24
Age
category
25-34
Age
category
35-44
Age
category
45-54
Age
category
55+
Trip Advisor Holiday IQ
Holiday IQ Vs Trip Advisor Total Pages
viewed-Female
0 0.5 1 1.5 2 2.5 3
Age category 15-24
Age category 25-34
Age category 35-44
Age category 45-54
Age category 55+
1
3
1
0
0
1
1
1
0
0
Holiday IQ
Trip Advisor
Average Pages /Usage day-Male
Holiday IQ Vs Trip Advisor
6.5
7.4
8.4
8.7 8.5
4.7
5.5 5.5
5.8
5.2
0
1
2
3
4
5
6
7
8
9
10
Age
category
15-24
Age
category
25-34
Age
category
35-44
Age
category
45-54
Age
category
55+
Trip Advisor
Holiday IQ
Average Pages /Usage day-Female
Holiday IQ Vs Trip Advisor
0
2
4
6
8
10
12
7.3 7.4
8.7
10.2 10.5
4.9
6.4
5.6 5.5
6
Trip Advisor
Holiday IQ
Average minutes /page
0
0.1
0.2
0.3
0.4
0.5
0.6
0.7
0.6 0.6 0.6 0.6
0.7
0.4 0.4 0.4 0.4 0.4
Trip Advisor
Holiday IQ
MALE
0
0.1
0.2
0.3
0.4
0.5
0.6
0.7
Agecategory15-24
Agecategory25-34
Agecategory35-44
Agecategory45-54
Agecategory55+
0.6 0.6
0.7
0.6 0.6
0.4 0.4 0.4 0.4 0.4
Trip Advisor
Holiday IQ
FEMALE
Average Usage days /Visitor
0.0
0.2
0.4
0.6
0.8
1.0
1.2
1.4
1.6
Age
category
15-24
Age
category
25-34
Age
category
35-44
Age
category
45-54
Age
category
55+
1.3
1.4
1.5
1.4 1.4
1.2
1.2
1.2
1.3
1.3
Trip Advisor
Holiday IQ
MALE
1.3
1.5
1.5
1.5
1.3
1.2
1.2
1.3
1.2
1.2
0 0.5 1 1.5 2
Age category 15-
24
Age category
25-34
Age category
35-44
Age category
45-54
Age category
55+
Holiday IQ
Trip Advisor
FEMALE
Average minutes/visitor
0 2 4 6
Age category
15-24
Age category
25-34
Age category
35-44
Age category
45-54
Age category
55+
3.7
4.8
5.0
5.0
5.4
2.9
3.3
3.9
4.2
4.5
Holiday IQ
Trip Advisor
MALE
0 1 2 3 4 5 6
Age category 15-24
Age category 25-34
Age category 35-44
Age category 45-54
Age category 55+
3.8
5.6
5.5
5.0
5.3
3.1
3.3
4.1
4.6
4.6
Holiday IQ
Trip Advisor
FEMALE
Average Pages per Visitor-Male
0
2
4
6
8
10
12
Age
category
15-24
Age
category
25-34
Age
category
35-44
Age
category
45-54
Age
category
55+
6 8
8
8
7
8 9 10 11
11
Trip Advisor
Holiday IQ
Average Pages per Visitor-Female
7
10
8
8 8
8
9
11
12 12
0
2
4
6
8
10
12
14
Age category
15-24
Age category
25-34
Age category
35-44
Age category
45-54
Age category
55+
Trip Advisor
Holiday IQ
% Composition Pages
13.4
25.2
11.9
4.3
2.0
13.8
24.6
13.5
5.3
2.2
0
5
10
15
20
25
30
Age
category 15-
24
Age
category
25-34
Age
category
35-44
Age
category
45-54
Age
category
55+
Trip Advisor
Holiday IQ
MALE
0
5
10
15
20
Age
category 15-
24
Age
category
25-34
Age
category
35-44
Age
category
45-54
Age
category
55+
8.6
19.7
9.8
3.1
1.9
9.2
15.0
10.1
3.7 2.7
Trip Advisor
Holiday IQ
FEMALE
% Composition Minutes-Male
0
5
10
15
20
25
Age
category 15-
24
Age
category
25-34
Age
category
35-44
Age
category
45-54
Age
category
55+
12.8
25.0
12.3
4.3
2.5
14.2
24.4
13.4
5.3
2.5
Trip Advisor
Holiday IQ
% Composition Minutes-Female
0
2
4
6
8
10
12
14
16
18
20
Age
category
15-24
Age
category
25-34
Age
category
35-44
Age
category
45-54
Age
category
55+
8.2
19.2
10.6
3.2
2.0
9.0
14.7
10.0
3.7
2.7
Trip Advisor
Holiday IQ
Total Visits (000)
446
740
350
122
63 196
315
152
58
24
Age category 15-24
Age category 25-34
Age category 35-44
Age category 45-54
Age category 55+
TRIP ADVISOR
MALE
277
508
294
93
49 117
192
114
34
25
Age category 15-24
Age category 25-34
Age category 35-44
Age category 45-54
Age category 55+
FEMALE
Average Minutes per Visit-Male
0
0.5
1
1.5
2
2.5
3
3.5
4
Age category
15-24
Age category
25-34
Age category
35-44
Age category
45-54
Age category
55+
2.6
3.3
3.2 3.0
3.6
2.4
2.5
2.9
3.0
3.4
Trip Advisor
Holiday IQ
Average Minutes per Visit-Female
0 0.5 1 1.5 2 2.5 3 3.5 4
Age category 15-24
Age category 25-34
Age category 35-44
Age category 45-54
Age category 55+
2.5
3.0
3.1
3.1
3.4
2.5
2.5
2.9
3.6
3.6
Holiday IQ
Trip Advisor
Average Visits per Visitor
0
0.2
0.4
0.6
0.8
1
1.2
1.4
1.6
1.8
1.5
1.6 1.6 1.6 1.6
1.2
1.3 1.3
1.4
1.3
Trip Advisor
Holiday IQ
MALE
0
0.2
0.4
0.6
0.8
1
1.2
1.4
1.6
1.8
1.4
1.7
1.7
1.7
1.5
1.2
1.3
1.4
1.3 1.3
Trip Advisor
Holiday IQ
FEMALE
Average Visits per Usage Day-Male
1.1
1.1
1.1
1.1
1.1
Trip Advisor
Age category 15-24
Age category 25-34
Age category 35-44
Age category 45-54
Age category 55+
1.1
1.1
1.1
1.1
1.1
Holiday IQ
Age category 15-24
Age category 25-34
Age category 35-44
Age category 45-54
Age category 55+
Average Visits per Usage Day-Female
1.1
1.1
1.2
1.1
1.1
1.0
1.1
1.1
1.1
1.1
Age category 15-24
Age category 25-34
Age category 35-44
Age category 45-54
Age category 55+
Average Pages Per Visit-
4.4
5.0 5.0
5.2
4.7
6.2
6.9
7.8
8.1 8.0
0
1
2
3
4
5
6
7
8
9
Age category 15-24 Age category 25-34 Age category 35-44 Age category 45-54 Age category 55+
Trip Advisor
Holiday IQ
MALE
Average Pages Per Visit-
0
1
2
3
4
5
6
7
8
9
10
Age
category 15-
24
Age
category
25-34
Age
category
35-44
Age
category
45-54
Age
category
55+
4.5
5.7
4.9 4.9
5.6
6.9 6.9
7.8
9.6 9.5
Trip Advisor
Holiday IQ
FEMALE

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Comparative analysis of Holiday IQ&Trip advisor

  • 1. Total internet unique visitors % and Target audience(in 000s) VS Trip advisor & Holiday IQ 1.4%(938000) HOLIDAY IQ 95.8%(66079000) Other Internet UV 2.8%(1852000)— TRIP ADVISOR
  • 2. Total internet unique visitors % 35.70% 39% 16.20% 6% 3.10% Age category 15-24 Age category 25-34 Age category 35-44 Age category 45-54 Age category 55+
  • 3. % of Total Internet unique visitors-Trip Advisor 26.80% 41.20% 20.80% 7.10% 4% Age category 15-24 Age category 25-34 Age category 35-44 Age category 45-54 Age category 55+
  • 4. Trip advisor- % Of Unique visitors & Reach 26.80% 41.20% 20.80% 7.10% 4% 2.10% 3% 3.60% 3.30% 3.60% 0.00% 10.00% 20.00% 30.00% 40.00% 50.00% Age category 15-24 Age category 25-34 Age category 35-44 Age category 45-54 Age category 55+ Reach % % OF UV
  • 5. Holiday IQ- % OF Unique visitors Vs Reach 27.00% 41.20% 20.60% 7.30% 4% 1.10% 1.50% 1.80% 1.70% 1.80% 0.00% 5.00% 10.00% 15.00% 20.00% 25.00% 30.00% 35.00% 40.00% 45.00% Age category 15-24 Age category 25-34 Age category 35-44 Age category 45-54 Age category 55+ Reach % % OF UV
  • 6. Composition Index UV –Trip Advisor Vs Holiday IQ 0 20 40 60 80 100 120 140 Age category 15-24 Age category 25-34 Age category 35-44 Age category 45-54 Age category 55+ 76 106 127 120 127 75 106 129 118 128 Composition Index UV Trip adviosr Composition Index UV Holiday IQ
  • 7. Trip advisor Vs Holiday IQ-Composition index PV 0 50 100 150 200 Age category 15-24 Age category 25-34 Age category 35-44 Age category 45-54 Age category 55+ 61 116 135 132 127 63 102 147 160 157 Composition Index PV Holiday IQ Composition Index PV Trip advisor
  • 8. Average Daily visitors-Target Audience Holiday IQ / Trip Advisor 88000 38000 Total Target audience Trip Advisor Holiday IQ 50000
  • 9. Average Daily visitors- Holiday IQ / Trip Advisor (Value In 000s) 22 37 19 6 3 10 16 8 3 1 0 5 10 15 20 25 30 35 40 Age category 15-24 Age category 25-34 Age category 35-44 Age category 45-54 Age category 55+ Average Daily visitors- Holiday IQ Average Daily visitors-Trip Advisor
  • 10. Total Minutes& Average minutes usage /day –Trip Advisor Vs Holiday IQ 0 1 2 3 4 5 6 7 8 9 Total Minutes Average minutes /Usage day 9 3.3 3 2.9 Trip Advisor Holiday IQ For age group 15 to 55
  • 11. TOTAL MINUTES –Trip Advisor VS Holiday IQ 0 1 1 2 2 3 3 4 4 Age category 15-24 Age category 25-34 Age category 35-44 Age category 45-54 Age category 55+ 2 4 2 1 0 1 1 1 0 0 Trip Advisor Holiday IQ
  • 12. Average minutes /usage day Trip advisor Vs Holiday IQ 0 0.5 1 1.5 2 2.5 3 3.5 4 Age category 15-24 Age category 25-34 Age category 35-44 Age category 45-54 Age category 55+ 2.8 3.5 3.5 3.4 3.8 2.6 2.7 3.1 3.4 3.8 Holiday IQ Trip Advisor
  • 13. Total Pages viewed(MM) & Average pages /usage day –Trip Advisor Vs Holiday IQ 15 Trip Advisor 5.5 Trip Advisor 9 Holiday IQ 7.7 Holiday IQ Total Pages viewed Average pages /usage day
  • 14. Total Pages viewed–Trip Advisor Vs Holiday IQ 1 Age category 15-24 Age category 25-34 Age category 35-44 Age category 45-54 Age category 55+ Trip Advisor 2 3 2 1 0 Age category 15-24 Age category 25-34 Age category 35-44 Age category 45-54 Age category 55+ HOLIDAY IQ
  • 15. Average Pages /Usage day-Trip Advisor Vs Holiday IQ 0 1 2 3 4 5 6 4.8 5.9 5.5 5.6 5.6 Trip Advisor 0 1 2 3 4 5 6 7 8 9 10 6.8 7.4 8.5 9.3 9.5 HOLIDAY IQ
  • 16. Average minutes/Page for Total Audience-Holiday IQ Vs Trip Advisor 0.6 0.4 Trip Advisor Holiday IQ
  • 17. Average Minutes /Page -Holiday IQ Vs Trip Advisor 0.4 0.4 0.4 0.4 0.4 0.6 0.6 0.6 0.6 0.7 Age category 15-24 Age category 25-34 Age category 35-44 Age category 45-54 Age category 55+ HOLIDAY IQ TRIP ADVISOR
  • 18. Average Usage days/visitor- Holiday IQ Vs Trip advisor 1.3 1.5 1.5 1.4 1.4 1.2 1.2 1.3 1.3 1.2 Age category 15-24 Age category 25-34 Age category 35-44 Age category 45-54 Age category 55+ TRIP ADVISOR HOLIDAY IQ
  • 19. Average Minutes/Visitor for total audience ( Trip Advisor Vs Holiday IQ 4.8 3.5 Trip Advisor Holiday IQ
  • 20. Average minutes /visitor Trip advisor Vs Holiday IQ 0 1 2 3 4 5 6 Age category 15-24 Age category 25-34 Age category 35-44 Age category 45-54 Age category 55+ 3 3.3 4 4.3 4.5 3.7 5.1 5.2 5 5.3 Trip Advisor Holiday IQ
  • 21. Average Pages/visitor –Holiday IQ Vs Trip Advisor 0 2 4 6 8 10 12 Age category 15-24 Age category 25-34 Age category 35-44 Age category 45-54 Age category 55+ 8 9 11 12 11 6 9 8 8 8 Trip Advisor Holiday IQ
  • 22. % Composition of minutes –Trip Advisor Vs Holiday IQ 21.1 44.2 22.8 7.5 4.5 23.3 39.2 23.5 9.6 5.2 Age category 15-24 Age category 25-34 Age category 35-44 Age category 45-54 Age category 55+ TRIP ADVISOR HOLIDAY IQ
  • 23. % Composition of Pages –Holiday IQ Vs Trip Advisor 0 5 10 15 20 25 30 35 40 45 22 45 21.7 7.4 3.9 23 39.6 23.6 9 4.8 Trip Advisor Holiday IQ
  • 24. % of Total Visits –Holiday IQ Vs Trip advisor 25% 41.30% 21% 7.50% 4% 24.50% 42.40% 21.80% 7.30% 3.80% Age category 15-24 Age category 25-34 Age category 35-44 Age category 45-54 Age category 55+ HOLIDAY IQ VALUES AGAINST % TOTAL VISITS-1225000 312=25% 507=41.3% 265=21% 92=7.5% 48=4% HOLIDAY IQ TRIP ADVISOR TRIP ADVISOR VALUES AGAINST % TOTAL VSITS- 2942000 723=24.5% 1248=42.4% 644=21.8 215=7.3% 112=3.8%
  • 25. Average minutes/visitor 2.4 2.5 2.9 3.2 3.5 Holiday IQ Age category 15-24 Age category 25-34 Age category 35-44 Age category 45-54 Age category 55+ 2.6 3.1 3.1 3.1 3.5 Trip Advisor Age category 15-24 Age category 25-34 Age category 35-44 Age category 45-54 Age category 55+
  • 26. Average visits/visitor 1.2 1.3 1.4 1.3 1.3 Holiday IQ Age category 15-24 Age category 25-34 Age category 35-44 Age category 45-54 Age category 55+ 1.5 1.6 1.7 1.6 1.5 Trip Advisor Age category 15-24 Age category 25-34 Age category 35-44 Age category 45-54 Age category 55+
  • 27. Average Visits /usage day-Holiday IQ 1 1.1 1.1 1.1 1.1 0.94 0.96 0.98 1 1.02 1.04 1.06 1.08 1.1 1.12 Age category 15-24 Age category 25-34 Age category 35-44 Age category 45-54 Age category 55+
  • 28. Average Visits /usage day-Trip Advisor 0 0.2 0.4 0.6 0.8 1 1.2 1.1 1.1 1.1 1.1 1.1 Trip Advisor
  • 29. Average Pages /visit 6.5 6.9 7.8 8.6 8.8 Holiday IQ Age category 15-24 Age category 25-34 Age category 35-44 Age category 45-54 Age category 55+ 4.4 5.2 4.9 5 5.1 Trip Advisor Age category 15-24 Age category 25-34 Age category 35-44 Age category 45-54 Age category 55+
  • 30. Total Internet audience 40137 25942 Total Internet Target audience All Male All Female
  • 31. Total Target Audience-Holiday IQ Vs Trip Advisor 573 366 1100 752 0 200 400 600 800 1000 1200 All males All Females Trip Advisor Holiday IQ 1.4% 2.7% 1.4% 2.9% Reach
  • 32. Total % composition of unique visitors 60.70% 39.30% All Male All Female
  • 33. % Composition of unique visitors(Male)– Trip Advisor Vs Holiday IQ 0 5 10 15 20 25 30 16.5 25.0 11.6 4.1 2.2 16.8 25.7 12.1 4.5 1.9 Trip Advisor Holiday IQ
  • 34. % Composition of unique visitors(Female)– Trip Advisor Vs Holiday 10.4 16.3 9.1 3.0 1.8 10.2 15.5 8.5 2.8 2.1 0 2 4 6 8 10 12 14 16 18 Age category 15-24 Age category 25-34 Age category 35-44 Age category 45-54 Age category 55+ Trip Advisor Holiday IQ
  • 35. Composition index UV-Female HOLIDAY IQ Vs Trip Advisor 75 106 142 124 139 74 101 131 116 158 0 20 40 60 80 100 120 140 160 180 Trip Advisor Holiday IQ
  • 36. Composition index UV-Male- Trip Advisor Vs Holiday IQ 0 20 40 60 80 100 120 140 75 105 120 115 121 77 109 125 124 105 Trip Advisor Holiday IQ
  • 37. Composition Index PV Male & Female Holiday IQ Vs Trip Advisor 57 96 125 123 119 58 93 142 150 125 0 20 40 60 80 100 120 140 160 Trip Advisor Holiday IQ MALE 68 157 149 148 138 73 119 154 177 198 0 50 100 150 200 250 Trip Advisor Holiday IQ FEMALE
  • 38. Average Daily visitors-Male Vs Female 0 14 0 22 0 11 0 4 0 2 0 6 0 10 0 5 0 2 0 1 0 5 10 15 20 25 30 35 Holiday IQ Trip Advisor MALE 0 5 10 15 20 25 9 15 8 3 2 4 6 3 1 Holiday IQ Trip Advisor FEMALE
  • 39. Total Minutes (MM)-Holiday IQ Vs Trip Advisor 0 0.2 0.4 0.6 0.8 1 1.2 1.4 1.6 1.8 2 Agecategory15-24 Agecategory25-34 Agecategory35-44 Agecategory45-54 Agecategory55+ 1 2 1 0 00 1 0 0 0 Trip Advisor Holiday IQ 1 2 1 0 0 0 0.5 1 1.5 2 2.5 Trip Advisor Holiday IQ MALE FEMALE
  • 40. Average minutes/usage day – Holiday IQ Vs Trip Advisor 2.7 3.3 3.4 3.5 3.8 2.5 2.7 3.1 3.2 3.6 0 1 2 3 4 Age category 15-24 Age category 25-34 Age category 35-44 Age category 45-54 Age category 55+ Holiday IQ Trip Advisor MALE 2.8 3.8 3.7 3.4 3.9 2.7 2.7 3.2 3.8 3.9 0 0.5 1 1.5 2 2.5 3 3.5 4 4.5 Trip Advisor Holiday IQ FEMALE
  • 41. Holiday IQ Vs Trip Advisor Total Pages viewed-Male 2 4 2 1 0 1 2 1 0 0 0 0.5 1 1.5 2 2.5 3 3.5 4 4.5 Age category 15-24 Age category 25-34 Age category 35-44 Age category 45-54 Age category 55+ Trip Advisor Holiday IQ
  • 42. Holiday IQ Vs Trip Advisor Total Pages viewed-Female 0 0.5 1 1.5 2 2.5 3 Age category 15-24 Age category 25-34 Age category 35-44 Age category 45-54 Age category 55+ 1 3 1 0 0 1 1 1 0 0 Holiday IQ Trip Advisor
  • 43. Average Pages /Usage day-Male Holiday IQ Vs Trip Advisor 6.5 7.4 8.4 8.7 8.5 4.7 5.5 5.5 5.8 5.2 0 1 2 3 4 5 6 7 8 9 10 Age category 15-24 Age category 25-34 Age category 35-44 Age category 45-54 Age category 55+ Trip Advisor Holiday IQ
  • 44. Average Pages /Usage day-Female Holiday IQ Vs Trip Advisor 0 2 4 6 8 10 12 7.3 7.4 8.7 10.2 10.5 4.9 6.4 5.6 5.5 6 Trip Advisor Holiday IQ
  • 45. Average minutes /page 0 0.1 0.2 0.3 0.4 0.5 0.6 0.7 0.6 0.6 0.6 0.6 0.7 0.4 0.4 0.4 0.4 0.4 Trip Advisor Holiday IQ MALE 0 0.1 0.2 0.3 0.4 0.5 0.6 0.7 Agecategory15-24 Agecategory25-34 Agecategory35-44 Agecategory45-54 Agecategory55+ 0.6 0.6 0.7 0.6 0.6 0.4 0.4 0.4 0.4 0.4 Trip Advisor Holiday IQ FEMALE
  • 46. Average Usage days /Visitor 0.0 0.2 0.4 0.6 0.8 1.0 1.2 1.4 1.6 Age category 15-24 Age category 25-34 Age category 35-44 Age category 45-54 Age category 55+ 1.3 1.4 1.5 1.4 1.4 1.2 1.2 1.2 1.3 1.3 Trip Advisor Holiday IQ MALE 1.3 1.5 1.5 1.5 1.3 1.2 1.2 1.3 1.2 1.2 0 0.5 1 1.5 2 Age category 15- 24 Age category 25-34 Age category 35-44 Age category 45-54 Age category 55+ Holiday IQ Trip Advisor FEMALE
  • 47. Average minutes/visitor 0 2 4 6 Age category 15-24 Age category 25-34 Age category 35-44 Age category 45-54 Age category 55+ 3.7 4.8 5.0 5.0 5.4 2.9 3.3 3.9 4.2 4.5 Holiday IQ Trip Advisor MALE 0 1 2 3 4 5 6 Age category 15-24 Age category 25-34 Age category 35-44 Age category 45-54 Age category 55+ 3.8 5.6 5.5 5.0 5.3 3.1 3.3 4.1 4.6 4.6 Holiday IQ Trip Advisor FEMALE
  • 48. Average Pages per Visitor-Male 0 2 4 6 8 10 12 Age category 15-24 Age category 25-34 Age category 35-44 Age category 45-54 Age category 55+ 6 8 8 8 7 8 9 10 11 11 Trip Advisor Holiday IQ
  • 49. Average Pages per Visitor-Female 7 10 8 8 8 8 9 11 12 12 0 2 4 6 8 10 12 14 Age category 15-24 Age category 25-34 Age category 35-44 Age category 45-54 Age category 55+ Trip Advisor Holiday IQ
  • 50. % Composition Pages 13.4 25.2 11.9 4.3 2.0 13.8 24.6 13.5 5.3 2.2 0 5 10 15 20 25 30 Age category 15- 24 Age category 25-34 Age category 35-44 Age category 45-54 Age category 55+ Trip Advisor Holiday IQ MALE 0 5 10 15 20 Age category 15- 24 Age category 25-34 Age category 35-44 Age category 45-54 Age category 55+ 8.6 19.7 9.8 3.1 1.9 9.2 15.0 10.1 3.7 2.7 Trip Advisor Holiday IQ FEMALE
  • 51. % Composition Minutes-Male 0 5 10 15 20 25 Age category 15- 24 Age category 25-34 Age category 35-44 Age category 45-54 Age category 55+ 12.8 25.0 12.3 4.3 2.5 14.2 24.4 13.4 5.3 2.5 Trip Advisor Holiday IQ
  • 53. Total Visits (000) 446 740 350 122 63 196 315 152 58 24 Age category 15-24 Age category 25-34 Age category 35-44 Age category 45-54 Age category 55+ TRIP ADVISOR MALE 277 508 294 93 49 117 192 114 34 25 Age category 15-24 Age category 25-34 Age category 35-44 Age category 45-54 Age category 55+ FEMALE
  • 54. Average Minutes per Visit-Male 0 0.5 1 1.5 2 2.5 3 3.5 4 Age category 15-24 Age category 25-34 Age category 35-44 Age category 45-54 Age category 55+ 2.6 3.3 3.2 3.0 3.6 2.4 2.5 2.9 3.0 3.4 Trip Advisor Holiday IQ
  • 55. Average Minutes per Visit-Female 0 0.5 1 1.5 2 2.5 3 3.5 4 Age category 15-24 Age category 25-34 Age category 35-44 Age category 45-54 Age category 55+ 2.5 3.0 3.1 3.1 3.4 2.5 2.5 2.9 3.6 3.6 Holiday IQ Trip Advisor
  • 56. Average Visits per Visitor 0 0.2 0.4 0.6 0.8 1 1.2 1.4 1.6 1.8 1.5 1.6 1.6 1.6 1.6 1.2 1.3 1.3 1.4 1.3 Trip Advisor Holiday IQ MALE 0 0.2 0.4 0.6 0.8 1 1.2 1.4 1.6 1.8 1.4 1.7 1.7 1.7 1.5 1.2 1.3 1.4 1.3 1.3 Trip Advisor Holiday IQ FEMALE
  • 57. Average Visits per Usage Day-Male 1.1 1.1 1.1 1.1 1.1 Trip Advisor Age category 15-24 Age category 25-34 Age category 35-44 Age category 45-54 Age category 55+ 1.1 1.1 1.1 1.1 1.1 Holiday IQ Age category 15-24 Age category 25-34 Age category 35-44 Age category 45-54 Age category 55+
  • 58. Average Visits per Usage Day-Female 1.1 1.1 1.2 1.1 1.1 1.0 1.1 1.1 1.1 1.1 Age category 15-24 Age category 25-34 Age category 35-44 Age category 45-54 Age category 55+
  • 59. Average Pages Per Visit- 4.4 5.0 5.0 5.2 4.7 6.2 6.9 7.8 8.1 8.0 0 1 2 3 4 5 6 7 8 9 Age category 15-24 Age category 25-34 Age category 35-44 Age category 45-54 Age category 55+ Trip Advisor Holiday IQ MALE
  • 60. Average Pages Per Visit- 0 1 2 3 4 5 6 7 8 9 10 Age category 15- 24 Age category 25-34 Age category 35-44 Age category 45-54 Age category 55+ 4.5 5.7 4.9 4.9 5.6 6.9 6.9 7.8 9.6 9.5 Trip Advisor Holiday IQ FEMALE