The document summarizes a presentation on an online grocery delivery app called Grocify. It was presented by 4 students under the supervision of an assistant professor. The presentation included an introduction to Grocify and how it partners with local grocery stores, a literature review on previous research on online grocery shopping and mobile app adoption, the problem statement of decreasing sales for local vendors, objectives to support local vendors, the proposed methodology of developing the app, experimental results from the app, conclusions about the growing online grocery market, and future scope.
The Internet has developed into a new distribution channel and online transactions are rapidly increasing. This has created a need to understand how the consumer perceives online purchases. The purpose of this dissertation was to examine if there are any particular factors that influence the online consumer. Primary data was collected through a survey that was conducted on students and Employees from different part of India. Price, Trust and Convenience were identified as important factors. Price was considered to be the most important factor for a majority of the Customers. Furthermore, three segments were identified, High Spenders, Price Easers and Bargain Seekers. Through these segments found a variation of the different factors importance and established implications for online stores. Mrs. T. Sreerekha | Mrs. R. Saranya | Mr. V. S. Prabhu "Consumer Behaviour in Online Shopping" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-3 | Issue-5 , August 2019, URL: https://www.ijtsrd.com/papers/ijtsrd26354.pdfPaper URL: https://www.ijtsrd.com/management/marketing-management/26354/consumer-behaviour-in-online-shopping/mrs-t-sreerekha
[Project] Customer experience and buying behaviour in e-commerce sitesBiswadeep Ghosh Hazra
The growing usage of internet in India provides an extremely lucrative market for many retailers and businesses. If e-retailers get to know the factors that broadly affect online behaviour, and the corresponding relationships between the type of online buyers and these factors, then they can further fine tune their marketing strategies to convert potential customers into permanent customers, while keeping the existing online ones.
This project on consumer behaviour is a part of a study, that broadly focuses on the factors which Indian online buyers keep in mind while they are shopping online. The research conducted found that Customer Service, Customer Review/Recommendations and Discount/Offers are the three dominant factors that influence online consumer perception. Consumer behaviour is an applied discipline because some decisions are significantly affected by their expected actions. The two perspectives that demand application of its knowledge are societal and micro perspectives. Internet is changing the very method consumers shop, buy goods and services, and has rapidly become a global phenomenon.
Today all companies must use the Internet with the goal of cutting marketing costs, and at the same time, received quantitative information; thereby reducing the price of the services and products, the companies offer. High competition compels companies to continuously look for cost cutting measures. Companies also use internet to communicate, convey and disseminate information, to take feedback, conduct satisfaction surveys with customers and most importantly, to sell the product.
UNDERSTANDING CONSUMERS- ONLINE PURCHASING BEHAVIOURS IN PUNE CITYJournal For Research
The Internet has captivated the attention of retail marketers. The Internet, as a retail outlet, is moving from its infancy used by only a few to a market with significant potential. The purpose of the study was to explore the attitudes of respondents toward purchasing products on the internet. Four groups of respondents were examined. To attract all four groups of consumers to Internet buying, e-tailers need to tailer specific parts of his or her marketing campaign to meet the specific demands and needs of each group. When testing the research results, the consumer factor and marketing factor had adequate internal consistency, while the technology factor failed to give any meaningful conclusions. The Internet buyers group and non-buyers groups shared dissimilar attitudes towards consumer and marketing factors. Internet buyers group and non-buyers group significantly varied in their intention to make online purchases.
The Internet has developed into a new distribution channel and online transactions are rapidly increasing. This has created a need to understand how the consumer perceives online purchases. The purpose of this dissertation was to examine if there are any particular factors that influence the online consumer. Primary data was collected through a survey that was conducted on students and Employees from different part of India. Price, Trust and Convenience were identified as important factors. Price was considered to be the most important factor for a majority of the Customers. Furthermore, three segments were identified, High Spenders, Price Easers and Bargain Seekers. Through these segments found a variation of the different factors importance and established implications for online stores. Mrs. T. Sreerekha | Mrs. R. Saranya | Mr. V. S. Prabhu "Consumer Behaviour in Online Shopping" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-3 | Issue-5 , August 2019, URL: https://www.ijtsrd.com/papers/ijtsrd26354.pdfPaper URL: https://www.ijtsrd.com/management/marketing-management/26354/consumer-behaviour-in-online-shopping/mrs-t-sreerekha
[Project] Customer experience and buying behaviour in e-commerce sitesBiswadeep Ghosh Hazra
The growing usage of internet in India provides an extremely lucrative market for many retailers and businesses. If e-retailers get to know the factors that broadly affect online behaviour, and the corresponding relationships between the type of online buyers and these factors, then they can further fine tune their marketing strategies to convert potential customers into permanent customers, while keeping the existing online ones.
This project on consumer behaviour is a part of a study, that broadly focuses on the factors which Indian online buyers keep in mind while they are shopping online. The research conducted found that Customer Service, Customer Review/Recommendations and Discount/Offers are the three dominant factors that influence online consumer perception. Consumer behaviour is an applied discipline because some decisions are significantly affected by their expected actions. The two perspectives that demand application of its knowledge are societal and micro perspectives. Internet is changing the very method consumers shop, buy goods and services, and has rapidly become a global phenomenon.
Today all companies must use the Internet with the goal of cutting marketing costs, and at the same time, received quantitative information; thereby reducing the price of the services and products, the companies offer. High competition compels companies to continuously look for cost cutting measures. Companies also use internet to communicate, convey and disseminate information, to take feedback, conduct satisfaction surveys with customers and most importantly, to sell the product.
UNDERSTANDING CONSUMERS- ONLINE PURCHASING BEHAVIOURS IN PUNE CITYJournal For Research
The Internet has captivated the attention of retail marketers. The Internet, as a retail outlet, is moving from its infancy used by only a few to a market with significant potential. The purpose of the study was to explore the attitudes of respondents toward purchasing products on the internet. Four groups of respondents were examined. To attract all four groups of consumers to Internet buying, e-tailers need to tailer specific parts of his or her marketing campaign to meet the specific demands and needs of each group. When testing the research results, the consumer factor and marketing factor had adequate internal consistency, while the technology factor failed to give any meaningful conclusions. The Internet buyers group and non-buyers groups shared dissimilar attitudes towards consumer and marketing factors. Internet buyers group and non-buyers group significantly varied in their intention to make online purchases.
The objective of this paper is to use the
Android mobile application to purchase grocery
items. This would help the consumers to purchase the
grocery items through their mobile application and
get the grocery items delivered to their home, office
or anywhere else directly. The users can also select
the nearby provision store or any other supermarket
which is present in their location and then select their
items. The application is thoroughly built only in the
Android platform and is supported only for Android
mobiles. Thus, the application guarantee about userfriendly
in use, provides help desk, security services
etc. This would save the time of the purchaser instead
of going to the grocery store to snap up the items and
standing on a big queue for debiting the products
andwould also help the shop proprietor to develop
their business which will not depreciate their business
revenue for adapting this system by the consumers. It
also helps retailers to create brand awareness so that
the consumers feel self-assured to themselves about
the products procure through online. This would lead
the consumers to increase their familiarity in
purchasing grocery products through an online
application using the internet. The shopkeepers
should also ensure timely delivery of ordered grocery
products without any imperfection in the products
and also ensuring the damage to the products at the
time of deliverance.
Digital divas represent 22% of total shoppers but 69% of total fashion spend. Read the full report from University of Arizona and Demandware on how they are digitizing the store.
This project was ideated and executed by me and my mentor who helped in the successful completion of the summer project. This was done during my last term in BBA as a part of my curriculum.The aim was to draw a conclusion on the preference between the above mentioned mode of shopping for clothes within my district Nadia. The study was conducted with the use of a survey form which was designed by me and simple factor analysis which will definitely be useful for future business development and also the consumers.
In a new report, titled “Digital Shopper Relevancy,” Capgemini surveyed 16,000 digital shoppers across 16 developing and mature markets about their use of different channels and devices for shopping.
How online selling has changed marketing perspective including consumer perce...Bhavesh Bhansali
Research/ Dissertation on “How online selling has changed the marketing perspective including customer perception”
OR
"How online shopping changed customer perception"
Contents:
Introduction
Objective of the Study
Title of the Project
Objective of the Study
Scope of the Study
Review of Literature
Research Methodology
Research Design
Data collection methods/sources
Sampling plan
Data analysis and interpretations
Findings
Limitations of the Study
Recommendations and suggestions
Questionnaire sample
Bibliography
In a digital world, Telecom operators face challenging customer exceptions. Learn more about the ideal one click customer journey and Ericsson ConsumerLab insights.
Cutting Through Chaos in the Age of "Mobile Me"Cognizant
Advancements in mobile technologies are impacting nearly every aspect of the retail industry. As our research confirms, retailers can no longer treat individuals and market segments as one homogenous entity. Winning in mobile commerce will depend on companies' ability to capture and analyze optimum, real-time data from digital, physical and personal sources, and deliver highly personalized, contextually relevant experiences to today's "markets of one."
Capgemini has been tracking consumer shopping since 2002, gathering insights into the changing patterns of purchasing behavior from traditional high-street to multi-channel shopping.
Our most recent research - the Digital Shopper Relevancy Report 2014 - surveyed more than 18,000 digital shoppers from 18 countries.
Read the report to find out the role and use of digital channels (and devices), across the consumer purchasing journey today and in the future.
Low power architecture of logic gates using adiabatic techniquesnooriasukmaningtyas
The growing significance of portable systems to limit power consumption in ultra-large-scale-integration chips of very high density, has recently led to rapid and inventive progresses in low-power design. The most effective technique is adiabatic logic circuit design in energy-efficient hardware. This paper presents two adiabatic approaches for the design of low power circuits, modified positive feedback adiabatic logic (modified PFAL) and the other is direct current diode based positive feedback adiabatic logic (DC-DB PFAL). Logic gates are the preliminary components in any digital circuit design. By improving the performance of basic gates, one can improvise the whole system performance. In this paper proposed circuit design of the low power architecture of OR/NOR, AND/NAND, and XOR/XNOR gates are presented using the said approaches and their results are analyzed for powerdissipation, delay, power-delay-product and rise time and compared with the other adiabatic techniques along with the conventional complementary metal oxide semiconductor (CMOS) designs reported in the literature. It has been found that the designs with DC-DB PFAL technique outperform with the percentage improvement of 65% for NOR gate and 7% for NAND gate and 34% for XNOR gate over the modified PFAL techniques at 10 MHz respectively.
Hierarchical Digital Twin of a Naval Power SystemKerry Sado
A hierarchical digital twin of a Naval DC power system has been developed and experimentally verified. Similar to other state-of-the-art digital twins, this technology creates a digital replica of the physical system executed in real-time or faster, which can modify hardware controls. However, its advantage stems from distributing computational efforts by utilizing a hierarchical structure composed of lower-level digital twin blocks and a higher-level system digital twin. Each digital twin block is associated with a physical subsystem of the hardware and communicates with a singular system digital twin, which creates a system-level response. By extracting information from each level of the hierarchy, power system controls of the hardware were reconfigured autonomously. This hierarchical digital twin development offers several advantages over other digital twins, particularly in the field of naval power systems. The hierarchical structure allows for greater computational efficiency and scalability while the ability to autonomously reconfigure hardware controls offers increased flexibility and responsiveness. The hierarchical decomposition and models utilized were well aligned with the physical twin, as indicated by the maximum deviations between the developed digital twin hierarchy and the hardware.
The objective of this paper is to use the
Android mobile application to purchase grocery
items. This would help the consumers to purchase the
grocery items through their mobile application and
get the grocery items delivered to their home, office
or anywhere else directly. The users can also select
the nearby provision store or any other supermarket
which is present in their location and then select their
items. The application is thoroughly built only in the
Android platform and is supported only for Android
mobiles. Thus, the application guarantee about userfriendly
in use, provides help desk, security services
etc. This would save the time of the purchaser instead
of going to the grocery store to snap up the items and
standing on a big queue for debiting the products
andwould also help the shop proprietor to develop
their business which will not depreciate their business
revenue for adapting this system by the consumers. It
also helps retailers to create brand awareness so that
the consumers feel self-assured to themselves about
the products procure through online. This would lead
the consumers to increase their familiarity in
purchasing grocery products through an online
application using the internet. The shopkeepers
should also ensure timely delivery of ordered grocery
products without any imperfection in the products
and also ensuring the damage to the products at the
time of deliverance.
Digital divas represent 22% of total shoppers but 69% of total fashion spend. Read the full report from University of Arizona and Demandware on how they are digitizing the store.
This project was ideated and executed by me and my mentor who helped in the successful completion of the summer project. This was done during my last term in BBA as a part of my curriculum.The aim was to draw a conclusion on the preference between the above mentioned mode of shopping for clothes within my district Nadia. The study was conducted with the use of a survey form which was designed by me and simple factor analysis which will definitely be useful for future business development and also the consumers.
In a new report, titled “Digital Shopper Relevancy,” Capgemini surveyed 16,000 digital shoppers across 16 developing and mature markets about their use of different channels and devices for shopping.
How online selling has changed marketing perspective including consumer perce...Bhavesh Bhansali
Research/ Dissertation on “How online selling has changed the marketing perspective including customer perception”
OR
"How online shopping changed customer perception"
Contents:
Introduction
Objective of the Study
Title of the Project
Objective of the Study
Scope of the Study
Review of Literature
Research Methodology
Research Design
Data collection methods/sources
Sampling plan
Data analysis and interpretations
Findings
Limitations of the Study
Recommendations and suggestions
Questionnaire sample
Bibliography
In a digital world, Telecom operators face challenging customer exceptions. Learn more about the ideal one click customer journey and Ericsson ConsumerLab insights.
Cutting Through Chaos in the Age of "Mobile Me"Cognizant
Advancements in mobile technologies are impacting nearly every aspect of the retail industry. As our research confirms, retailers can no longer treat individuals and market segments as one homogenous entity. Winning in mobile commerce will depend on companies' ability to capture and analyze optimum, real-time data from digital, physical and personal sources, and deliver highly personalized, contextually relevant experiences to today's "markets of one."
Capgemini has been tracking consumer shopping since 2002, gathering insights into the changing patterns of purchasing behavior from traditional high-street to multi-channel shopping.
Our most recent research - the Digital Shopper Relevancy Report 2014 - surveyed more than 18,000 digital shoppers from 18 countries.
Read the report to find out the role and use of digital channels (and devices), across the consumer purchasing journey today and in the future.
Low power architecture of logic gates using adiabatic techniquesnooriasukmaningtyas
The growing significance of portable systems to limit power consumption in ultra-large-scale-integration chips of very high density, has recently led to rapid and inventive progresses in low-power design. The most effective technique is adiabatic logic circuit design in energy-efficient hardware. This paper presents two adiabatic approaches for the design of low power circuits, modified positive feedback adiabatic logic (modified PFAL) and the other is direct current diode based positive feedback adiabatic logic (DC-DB PFAL). Logic gates are the preliminary components in any digital circuit design. By improving the performance of basic gates, one can improvise the whole system performance. In this paper proposed circuit design of the low power architecture of OR/NOR, AND/NAND, and XOR/XNOR gates are presented using the said approaches and their results are analyzed for powerdissipation, delay, power-delay-product and rise time and compared with the other adiabatic techniques along with the conventional complementary metal oxide semiconductor (CMOS) designs reported in the literature. It has been found that the designs with DC-DB PFAL technique outperform with the percentage improvement of 65% for NOR gate and 7% for NAND gate and 34% for XNOR gate over the modified PFAL techniques at 10 MHz respectively.
Hierarchical Digital Twin of a Naval Power SystemKerry Sado
A hierarchical digital twin of a Naval DC power system has been developed and experimentally verified. Similar to other state-of-the-art digital twins, this technology creates a digital replica of the physical system executed in real-time or faster, which can modify hardware controls. However, its advantage stems from distributing computational efforts by utilizing a hierarchical structure composed of lower-level digital twin blocks and a higher-level system digital twin. Each digital twin block is associated with a physical subsystem of the hardware and communicates with a singular system digital twin, which creates a system-level response. By extracting information from each level of the hierarchy, power system controls of the hardware were reconfigured autonomously. This hierarchical digital twin development offers several advantages over other digital twins, particularly in the field of naval power systems. The hierarchical structure allows for greater computational efficiency and scalability while the ability to autonomously reconfigure hardware controls offers increased flexibility and responsiveness. The hierarchical decomposition and models utilized were well aligned with the physical twin, as indicated by the maximum deviations between the developed digital twin hierarchy and the hardware.
Water billing management system project report.pdfKamal Acharya
Our project entitled “Water Billing Management System” aims is to generate Water bill with all the charges and penalty. Manual system that is employed is extremely laborious and quite inadequate. It only makes the process more difficult and hard.
The aim of our project is to develop a system that is meant to partially computerize the work performed in the Water Board like generating monthly Water bill, record of consuming unit of water, store record of the customer and previous unpaid record.
We used HTML/PHP as front end and MYSQL as back end for developing our project. HTML is primarily a visual design environment. We can create a android application by designing the form and that make up the user interface. Adding android application code to the form and the objects such as buttons and text boxes on them and adding any required support code in additional modular.
MySQL is free open source database that facilitates the effective management of the databases by connecting them to the software. It is a stable ,reliable and the powerful solution with the advanced features and advantages which are as follows: Data Security.MySQL is free open source database that facilitates the effective management of the databases by connecting them to the software.
We have compiled the most important slides from each speaker's presentation. This year’s compilation, available for free, captures the key insights and contributions shared during the DfMAy 2024 conference.
CHINA’S GEO-ECONOMIC OUTREACH IN CENTRAL ASIAN COUNTRIES AND FUTURE PROSPECTjpsjournal1
The rivalry between prominent international actors for dominance over Central Asia's hydrocarbon
reserves and the ancient silk trade route, along with China's diplomatic endeavours in the area, has been
referred to as the "New Great Game." This research centres on the power struggle, considering
geopolitical, geostrategic, and geoeconomic variables. Topics including trade, political hegemony, oil
politics, and conventional and nontraditional security are all explored and explained by the researcher.
Using Mackinder's Heartland, Spykman Rimland, and Hegemonic Stability theories, examines China's role
in Central Asia. This study adheres to the empirical epistemological method and has taken care of
objectivity. This study analyze primary and secondary research documents critically to elaborate role of
china’s geo economic outreach in central Asian countries and its future prospect. China is thriving in trade,
pipeline politics, and winning states, according to this study, thanks to important instruments like the
Shanghai Cooperation Organisation and the Belt and Road Economic Initiative. According to this study,
China is seeing significant success in commerce, pipeline politics, and gaining influence on other
governments. This success may be attributed to the effective utilisation of key tools such as the Shanghai
Cooperation Organisation and the Belt and Road Economic Initiative.
6th International Conference on Machine Learning & Applications (CMLA 2024)ClaraZara1
6th International Conference on Machine Learning & Applications (CMLA 2024) will provide an excellent international forum for sharing knowledge and results in theory, methodology and applications of on Machine Learning & Applications.
A review on techniques and modelling methodologies used for checking electrom...nooriasukmaningtyas
The proper function of the integrated circuit (IC) in an inhibiting electromagnetic environment has always been a serious concern throughout the decades of revolution in the world of electronics, from disjunct devices to today’s integrated circuit technology, where billions of transistors are combined on a single chip. The automotive industry and smart vehicles in particular, are confronting design issues such as being prone to electromagnetic interference (EMI). Electronic control devices calculate incorrect outputs because of EMI and sensors give misleading values which can prove fatal in case of automotives. In this paper, the authors have non exhaustively tried to review research work concerned with the investigation of EMI in ICs and prediction of this EMI using various modelling methodologies and measurement setups.
A review on techniques and modelling methodologies used for checking electrom...
Presentation updated.pptx
1. SYNOPSIS PRESENTATION IN COMPUTER SCIENCE & ENGINEERING
GNIOT GROUP OF INSTITUTION
GREATOR NOIDA
PRESENTED BY,
1. MANISH KUMAR (ROLL. NO.-1813210083)
2. MUDIT ARYA (ROLL. NO. –1813210098)
3. KULDEEP SHARMA (ROLL. NO. –1813210078)
4. NIKHIL ARYA (ROLL. NO. –1813210103)
UNDER THE ESTEEMED SUPERVISION OF
DR. SANTOSH KUMAR SRIVASTAVA
(ASSISTANT PROFESSOR, CSE)
2. Presentation Outline
Introduction
Literature Survey
Motivation
Problem Statement
Objective
Proposed Methodology
Conclusion
Future Scope
List of Publication
References
3. Introduction
• “Grocify” is an instant grocery delivery app.
• Grocify work on a marketplace business model and might also be referred to as the Hyper-Local on-
demand logistics system. It aims to replace the need of consumers traveling to the local shops to buy
consumer goods rather than want them to order online.
• The fast growth rate of the online grocery market presents a challenge for local vendors chain competing
for share, in terms of balancing their online and offline investments. A better understanding of the
triggers which influence the adoption (and the discontinuation) of online grocery shopping is vital for the
strategic management of this sector, both in the “more developed” Indian market and elsewhere.
4. Introduction
• It just partners with the local grocery shops in the city and then sends their delivery boys to pick the
items ordered by the consumers from these stores. They accept orders from their mobile application or
the website. This Tie-up system helps the local grocery shop owners get more orders.
• With no surprise as every other e-commerce platform flourishing with increasing speed, even the online
grocery market has grown really big in India. Many big brands and supermarkets are now diverting their
interests in selling online and all the existing players need to retain their brands and customers.
5. • Grocify is an e-commerce marketplace for your daily shopping. It allows you to shop from your favorite
store in your neighborhood and get delivery within 60 minutes. You can shop for Groceries, Fruits &
Vegetables, Bakery items, Flowers, Meat, Pet Care, Baby Care, and Cosmetics products with just a few
taps.
• The customer is also notified on dispatch and can track the order status on his/her app. We currently
deliver in slots of 1 hours each. So for an order with a promised delivery time of 8 am to 9 am, our
executive can reach at any time within this period.
Introduction
6. Literature Review
Chris Hand, Francesca Dall’Olmo Riley et al. (2008)
Online grocery shopping: the influence of situational factors
This paper seeks to understand the triggers which influence the adoption (and the discontinuation) of online grocery
shopping. Specifically, the research aims to establish the role of situational factors in the process of adoption.
Design/methodology/approach – A two-step research process is employed. First, exploratory qualitative research is
carried out, with the purpose of gaining an in-depth understanding of consumers’ online grocery shopping behaviour.
This is followed by a large-scale quantitative survey extending the findings of the qualitative research and validating
the role of situational factors in instigating the commencement (and discontinuation) of online grocery buying. Cluster
analysis is used to segment consumers based on the importance of specific types of situations.
7. Literature Review
Nestor Duch-Brown , Lukasz Grzybowski et al. (2017)
The impact of online sales on consumers and firms.
In this paper we estimate a differentiated products demand model to ask three questions regarding the introduction of e
commerce. First, we ask whether the online distribution channel has increased total sales, or only diverted sales from
traditional channels. We find that there is a market expansion effect but also a considerable sales diversion. Second, we
ask to which extent consumers and firins benefited from the intro duction of the online sales channel. We find that
consumers benefited proportionately more, and this is entirely due to the appearance of an additional distribution
channel and not due
8. Literature Review
Boram Lim , Ying Xie et al.(2018)
The Impact of Mobile-App Adoption on Grocery-Purchase Behavior
The authors investigate customer response to the addition of a mobile shopping channel to existing online and offline
channels. They investigate the cannibalization by the new mobile channel of existing channels and evaluate changes in
households’ purchasing behavior following adoption of the mobile channel. They find that introducing the mobile
channel cannibalizes the online channel, but the impact on the offline channel is small. As households adopt the mobile
channel, they increase weekly expenditure by 16.5%, primarily due to higher shopping frequency rather than larger
basket size per trip. They also find considerable heterogeneity in the impact of mobile adoption. Online-only shoppers,
hybrid-online, and hybrid-offline shoppers showed modest increases in their expenditure and little or no change in their
channel-usage patterns. However, offline-only shoppers became multi-channel users, and they increased their weekly
expenditure by 43.1%. They also find a stronger effect of the adoption for households who used the chain less often.
Furthermore, they demonstrate mobile apps can be a competitive tool to increase market share.
9. Problem Statement
• Decrease in sales of local vendors after the major companies like big basket and grofers have came into
business.
• The major challenge in offline market was lack of handy experience in consumer demands.
• Other online grocery apps use their own warehouses or products for delivery which transfers the flow of
customers towards them only without any benefits to locals.
10. Objective
• The difference between other grocery delivering apps and grocify is that “Grocify” is connected to the local
grocery vendors and shops.
• This would generate source of income to the local vendors even in this day of modernization where the online
delivering apps like “Grofers” and “big basket” are taking over the market “Grocify” would take the local vendors
hand in hand and grow together.
11. Methodology
• Determining the Scope and Problem Definition: The scopes of the project as well as its problem definition are
defined in this section. These are defined along with the preliminary resources such as software, OS and hardware.
• Performing Analysis and Determining Software Requirements: The analysis of the project is conducted which
includes need-based analysis. The software requirements are also analyzed and a draft is prepared. The required
resources are then secured. In this stage we also develop a plan for the project
• Design: Design is a multi-step process, which incorporates many activities. These activities include identifying the
operations like developing the functional specifications, developing a prototype, obtaining feedback to the
specifications and design of the system as well as database design, etc.
12. Methodology
• Development: It is a phase in the planning of the project, which includes activities like identifying the various
modules and design parameters, developing the code and developing the test case.
• Testing: Applying the various testing strategies such as Unit testing and Integration testing we test the software.
The test plans are developed to conduct testing. The various test cases are developed and the anomalies are
identified. The code is then tested a number of times.
• Prepare Report: Project report is produced which contains the user manuals, documentation for the user which is
reviewed and the necessary changes are then incorporated.
• Deployment and Post Implementation review: This includes activities like deploying the software and creating
a software maintenance structure.
16. Conclusion
Consumer behavior is a very crucial aspect of any industry. Where we are witnessing newer business models with every
passing year based on the changing preferences of consumers, online business models are on the rise.
This is due to the changing habits in our daily lifestyle.
The future of online grocery market in India only looks bright despite its drawbacks that are being resolved by the
existing players, and is an opportunity to make big money.
The existing online F&G market is at its nascent stage and is growing with more and more opportunities.
17. Future Scope
Changes in Consumers Purchasing Patterns
The changing behavioural patterns in consumers purchasing habits is one of the most influential factors that has
encouraged the ‘Online Grocery Market’.
Convenience
Taking out time from a busy work schedule in office along with tiring days calls for much more suitable and convenient ways
of living. Online purchasing is one such means, which eases one’s effort and offers a hassle-free purchasing from anywhere
and at any time.
Selling groceries online is an idea which is supported by two types of business models
18. References
1. Chris Hand, Francesca Dall’Olmo Riley, Patricia Harris, Jaywant Singh and Ruth Rettie , “Online grocery shopping:
the influence of situational factors,” in European Journal of Marketing, Vol. 43 Iss 9/10 pp. 1205 - 1219 .
2. Nestor Duch-Brown , Lukasz Grzybowski, Lukasz Grzybowski, Andre Romahn, Frank Verboven, “The impact of online
sales on consumers and firms”, in International Journal of Industrial Organization,
3. Boram Lim , Ying Xie, Ernan Haruvy ,” The Impact of Mobile-App Adoption on Grocery-Purchase Behavior”,
Vol. 27 4pp.2018
4. Journal of open Source development issn no.: 2395-6704