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Marketing-Mix
[object Object],[object Object],[object Object]
4 P’ of marketing (Marketing-Mix) ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],To create the right marketing mix, businesses have to meet the following conditions:
Product ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],DESIGN & KNOW YOUR USP
[object Object],[object Object],[object Object],DESIGN & KNOW YOUR USP
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Price
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Place ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Promotion ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The 4 A’s of Marketing ,[object Object],[object Object],[object Object],[object Object]
The 7 P’s of Service Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Service-Mix : 4 + 3 Extra P’s ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Charu Bharti Asst. Professor APIM
People ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Charu Bharti Asst. Professor APIM
Physical Evidence ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Charu Bharti Asst. Professor APIM
Process ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Charu Bharti Asst. Professor APIM
Queries???
 

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Marketing mix