SlideShare uma empresa Scribd logo
1 de 10
Baixar para ler offline
A CASE STUDY ON ROYAL
ENFILED
INTODUCTION :
• Marketing is the process of performing market research, selling products
and /or services to customers and promoting them via advertisement to
further enhance sales.
• It generates the strategies that underlies sales technique, business
communication and business development
• The term marketing concept holds that achieving organizational goals
depends on knowing or anticipating the needs and wants of the target
market and delivering the desired satisfaction more effectively than
competitors
Customer satisfaction-
• Measures the gap between consumers experience and
expectation.
• If a customer’s experience of a product or dealer service
exceeds his/her expectations then the consumer will be
delighted .
• During the earlier 70’s people were of the opinion that
motorcycle was an expensive and luxury item. But as the
time passed over the decade the notion was changed at a great
deal.
Market segmentation
• The division of a market of consumers into persons with similar needs and
wants. Market segmentation allows better allocation of a firm’s finite
resources.
• A firm only possesses limited amount of resources. Accordingly it
must make choices in serving specific group(s) of consumers.
Customer Satisfaction Measurement
• Measurement of Customer Satisfaction is a new significant
addition to the new ISO9000: 2000 standard Organizations
certified to this standard are now required to identify
parameters that cause customer satisfaction or dissatisfaction
and consciously measure them
EVOLUATION OF TWO WHEELER INDUSTRY IN INDIA
• Two-wheeler segment is one of the most important components of the
automobile sector that has undergone significant changes due to shift
in policy environment. The two-wheeler industry has been in existence
in the country since ,1955
• Amongst these policies, Monopolies and Restrictive Trade Practices
(MRTP) and Foreign Exchange Regulation Act (FERA) were aimed at
regulating monopoly and foreign investment respectively
REASEARCH OF METHODOLGY
• A research design is the detailed blue print used to guide a research
study towards its objectives.It helps to collect ,measure and analysis of
data.The present study seeks to find out the attribute towards buying of
bike
• The study also aims at finding satisfaction level of customers at the
showroom and at the workshop
SWOT
• STRENTH
• No competions in 350 cc
and 500cc segments of
market
• Proven product durability
• Customer retention
• OPPORTUNITES
•Encourage the sales with
advertisement
•Introduce customer
relationship
management
•Innovation of products
SWOT
• WEAKNESS
• HIGH PRICESS
• LESS ADVERTISMENT
• LITTLE PRODUCT
INNOVATION
• THREATS
•ENTRY OF ECLUSIVE
FOREGIN PLAYERS
•MOVE OF INDUSTRY
TOWARDS PREMIUM
SEGMENTS OF 250CC
•ENTRY OF OTHER
PLAYERS IN 350CC &
500CC SEGMENTS OF
MARKET
THANK YOU

Mais conteúdo relacionado

Semelhante a royal enfield.pdf

Final presentation luxottica group
Final presentation luxottica groupFinal presentation luxottica group
Final presentation luxottica groupFabio Parisi
 
2 ba563_analyzing marketing opportunities
 2 ba563_analyzing marketing opportunities 2 ba563_analyzing marketing opportunities
2 ba563_analyzing marketing opportunitiesIngrid Abella
 
2 ba563_analyzing marketing opportunities
 2 ba563_analyzing marketing opportunities 2 ba563_analyzing marketing opportunities
2 ba563_analyzing marketing opportunitiesIngrid Abella
 
Developing Marketing Strategies and Plans / Marketing Management By Kotler K...
Developing Marketing Strategies and Plans / Marketing Management By Kotler K...Developing Marketing Strategies and Plans / Marketing Management By Kotler K...
Developing Marketing Strategies and Plans / Marketing Management By Kotler K...Choudhry Asad
 
Topic 3 segmentation
Topic 3 segmentationTopic 3 segmentation
Topic 3 segmentationSusan Cornish
 
201 - GC - Marketing Management-Updated.pdf
201 - GC - Marketing Management-Updated.pdf201 - GC - Marketing Management-Updated.pdf
201 - GC - Marketing Management-Updated.pdfaadeshBhosale1
 
Chapter 10 : Creating Successful Long Term Growth
Chapter 10 : Creating Successful Long Term GrowthChapter 10 : Creating Successful Long Term Growth
Chapter 10 : Creating Successful Long Term GrowthPeleZain
 
Cb12e basic ppt ch12
Cb12e basic ppt ch12Cb12e basic ppt ch12
Cb12e basic ppt ch12Eric
 
Are you sure you have a strategy.pptx
Are you sure you have a strategy.pptxAre you sure you have a strategy.pptx
Are you sure you have a strategy.pptxMahtabHashmi2
 
Strategic Marketing Planning
Strategic Marketing PlanningStrategic Marketing Planning
Strategic Marketing PlanningNigelSJones
 
Market Assessment Proposal Powerpoint Presentation Slides
Market Assessment Proposal Powerpoint Presentation SlidesMarket Assessment Proposal Powerpoint Presentation Slides
Market Assessment Proposal Powerpoint Presentation SlidesSlideTeam
 
Identifying market segments and targets
Identifying market segments and targetsIdentifying market segments and targets
Identifying market segments and targetsFree Talk 2 Other
 
Developing Winning Business Strategy
Developing Winning Business StrategyDeveloping Winning Business Strategy
Developing Winning Business StrategyRufus Simmons III,MBA
 
Marketing associate
Marketing associate Marketing associate
Marketing associate nayrakhan1
 
A STUDY ON CUSTOMER SATISFACTION TOWARDS ROYAL ENFIELD BIKES Marketing 2018.docx
A STUDY ON CUSTOMER SATISFACTION TOWARDS ROYAL ENFIELD BIKES Marketing 2018.docxA STUDY ON CUSTOMER SATISFACTION TOWARDS ROYAL ENFIELD BIKES Marketing 2018.docx
A STUDY ON CUSTOMER SATISFACTION TOWARDS ROYAL ENFIELD BIKES Marketing 2018.docxSumitKumar801561
 
W1 marketing creating customer value and engagement
W1   marketing creating customer value and engagementW1   marketing creating customer value and engagement
W1 marketing creating customer value and engagementfaizaperbanas
 

Semelhante a royal enfield.pdf (20)

Final presentation luxottica group
Final presentation luxottica groupFinal presentation luxottica group
Final presentation luxottica group
 
2 ba563_analyzing marketing opportunities
 2 ba563_analyzing marketing opportunities 2 ba563_analyzing marketing opportunities
2 ba563_analyzing marketing opportunities
 
2 ba563_analyzing marketing opportunities
 2 ba563_analyzing marketing opportunities 2 ba563_analyzing marketing opportunities
2 ba563_analyzing marketing opportunities
 
Banking Financial Consulting Services - Cases - UC STRATEGY
Banking Financial Consulting Services - Cases - UC STRATEGYBanking Financial Consulting Services - Cases - UC STRATEGY
Banking Financial Consulting Services - Cases - UC STRATEGY
 
Developing Marketing Strategies and Plans / Marketing Management By Kotler K...
Developing Marketing Strategies and Plans / Marketing Management By Kotler K...Developing Marketing Strategies and Plans / Marketing Management By Kotler K...
Developing Marketing Strategies and Plans / Marketing Management By Kotler K...
 
Topic 3 segmentation
Topic 3 segmentationTopic 3 segmentation
Topic 3 segmentation
 
Blue Ocean Strategy
Blue Ocean StrategyBlue Ocean Strategy
Blue Ocean Strategy
 
201 - GC - Marketing Management-Updated.pdf
201 - GC - Marketing Management-Updated.pdf201 - GC - Marketing Management-Updated.pdf
201 - GC - Marketing Management-Updated.pdf
 
Chapter 10 : Creating Successful Long Term Growth
Chapter 10 : Creating Successful Long Term GrowthChapter 10 : Creating Successful Long Term Growth
Chapter 10 : Creating Successful Long Term Growth
 
Cb12e basic ppt ch12
Cb12e basic ppt ch12Cb12e basic ppt ch12
Cb12e basic ppt ch12
 
Are you sure you have a strategy.pptx
Are you sure you have a strategy.pptxAre you sure you have a strategy.pptx
Are you sure you have a strategy.pptx
 
Strategic Marketing Planning
Strategic Marketing PlanningStrategic Marketing Planning
Strategic Marketing Planning
 
Market Assessment Proposal Powerpoint Presentation Slides
Market Assessment Proposal Powerpoint Presentation SlidesMarket Assessment Proposal Powerpoint Presentation Slides
Market Assessment Proposal Powerpoint Presentation Slides
 
Marketing management
Marketing managementMarketing management
Marketing management
 
Identifying market segments and targets
Identifying market segments and targetsIdentifying market segments and targets
Identifying market segments and targets
 
Developing Winning Business Strategy
Developing Winning Business StrategyDeveloping Winning Business Strategy
Developing Winning Business Strategy
 
Segmentation
Segmentation Segmentation
Segmentation
 
Marketing associate
Marketing associate Marketing associate
Marketing associate
 
A STUDY ON CUSTOMER SATISFACTION TOWARDS ROYAL ENFIELD BIKES Marketing 2018.docx
A STUDY ON CUSTOMER SATISFACTION TOWARDS ROYAL ENFIELD BIKES Marketing 2018.docxA STUDY ON CUSTOMER SATISFACTION TOWARDS ROYAL ENFIELD BIKES Marketing 2018.docx
A STUDY ON CUSTOMER SATISFACTION TOWARDS ROYAL ENFIELD BIKES Marketing 2018.docx
 
W1 marketing creating customer value and engagement
W1   marketing creating customer value and engagementW1   marketing creating customer value and engagement
W1 marketing creating customer value and engagement
 

Mais de ManikantaARIKAPUDI (20)

ECONOMICS MANAGERIAL PPT
ECONOMICS MANAGERIAL PPTECONOMICS MANAGERIAL PPT
ECONOMICS MANAGERIAL PPT
 
MANIKANTA mgmt concepts i1.pdf
MANIKANTA mgmt concepts i1.pdfMANIKANTA mgmt concepts i1.pdf
MANIKANTA mgmt concepts i1.pdf
 
management acc.pptx
management acc.pptxmanagement acc.pptx
management acc.pptx
 
taylor.pptx
taylor.pptxtaylor.pptx
taylor.pptx
 
reliance.pptx
reliance.pptxreliance.pptx
reliance.pptx
 
ELASTICITY OF DEMAND dheeraj.pptx
ELASTICITY OF DEMAND dheeraj.pptxELASTICITY OF DEMAND dheeraj.pptx
ELASTICITY OF DEMAND dheeraj.pptx
 
motorola.pptx
motorola.pptxmotorola.pptx
motorola.pptx
 
parts of speech.pptx
parts of speech.pptxparts of speech.pptx
parts of speech.pptx
 
cross elasticity.pptx
cross elasticity.pptxcross elasticity.pptx
cross elasticity.pptx
 
chiru microeconomics.pptx
chiru microeconomics.pptxchiru microeconomics.pptx
chiru microeconomics.pptx
 
food chain.pptx
food chain.pptxfood chain.pptx
food chain.pptx
 
123.pptx
123.pptx123.pptx
123.pptx
 
123.pptx
123.pptx123.pptx
123.pptx
 
air india.pptx
air india.pptxair india.pptx
air india.pptx
 
RESEARCH PAPER ON.pdf
RESEARCH PAPER ON.pdfRESEARCH PAPER ON.pdf
RESEARCH PAPER ON.pdf
 
Presentation kwality walls (1).pptx
Presentation kwality walls (1).pptxPresentation kwality walls (1).pptx
Presentation kwality walls (1).pptx
 
BPL.pdf
BPL.pdfBPL.pdf
BPL.pdf
 
air india case study-1.pptx
air india case study-1.pptxair india case study-1.pptx
air india case study-1.pptx
 
air india case study-3 (1).pptx
air india case study-3 (1).pptxair india case study-3 (1).pptx
air india case study-3 (1).pptx
 
baskin vamsi.pptx
baskin vamsi.pptxbaskin vamsi.pptx
baskin vamsi.pptx
 

Último

AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdfAMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdfJohnCarloValencia4
 
Developing Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, OursDeveloping Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, OursKaiNexus
 
Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Lviv Startup Club
 
Plano de marketing- inglês em formato ppt
Plano de marketing- inglês  em formato pptPlano de marketing- inglês  em formato ppt
Plano de marketing- inglês em formato pptElizangelaSoaresdaCo
 
Fabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and FestivalsFabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and FestivalsWristbands Ireland
 
Anyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agencyAnyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agencyHanna Klim
 
Live-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry WebinarLive-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry WebinarNathanielSchmuck
 
Intellectual Property Licensing Examples
Intellectual Property Licensing ExamplesIntellectual Property Licensing Examples
Intellectual Property Licensing Examplesamberjiles31
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access
 
Entrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizationsEntrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizationsP&CO
 
MC Heights construction company in Jhang
MC Heights construction company in JhangMC Heights construction company in Jhang
MC Heights construction company in Jhangmcgroupjeya
 
Project Brief & Information Architecture Report
Project Brief & Information Architecture ReportProject Brief & Information Architecture Report
Project Brief & Information Architecture Reportamberjiles31
 
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfTalent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfCharles Cotter, PhD
 
Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024Winbusinessin
 
Introduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptxIntroduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptxJemalSeid25
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access
 
PDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfPDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfHajeJanKamps
 
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)tazeenaila12
 
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptxHELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptxHelene Heckrotte
 

Último (20)

AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdfAMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
 
Developing Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, OursDeveloping Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, Ours
 
Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)
 
Plano de marketing- inglês em formato ppt
Plano de marketing- inglês  em formato pptPlano de marketing- inglês  em formato ppt
Plano de marketing- inglês em formato ppt
 
Fabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and FestivalsFabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and Festivals
 
Anyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agencyAnyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agency
 
Live-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry WebinarLive-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry Webinar
 
Intellectual Property Licensing Examples
Intellectual Property Licensing ExamplesIntellectual Property Licensing Examples
Intellectual Property Licensing Examples
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024
 
Entrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizationsEntrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizations
 
MC Heights construction company in Jhang
MC Heights construction company in JhangMC Heights construction company in Jhang
MC Heights construction company in Jhang
 
Project Brief & Information Architecture Report
Project Brief & Information Architecture ReportProject Brief & Information Architecture Report
Project Brief & Information Architecture Report
 
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfTalent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
 
Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024
 
Introduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptxIntroduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptx
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024
 
PDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfPDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdf
 
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
 
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptxHELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
 

royal enfield.pdf

  • 1. A CASE STUDY ON ROYAL ENFILED
  • 2. INTODUCTION : • Marketing is the process of performing market research, selling products and /or services to customers and promoting them via advertisement to further enhance sales. • It generates the strategies that underlies sales technique, business communication and business development • The term marketing concept holds that achieving organizational goals depends on knowing or anticipating the needs and wants of the target market and delivering the desired satisfaction more effectively than competitors
  • 3. Customer satisfaction- • Measures the gap between consumers experience and expectation. • If a customer’s experience of a product or dealer service exceeds his/her expectations then the consumer will be delighted . • During the earlier 70’s people were of the opinion that motorcycle was an expensive and luxury item. But as the time passed over the decade the notion was changed at a great deal.
  • 4. Market segmentation • The division of a market of consumers into persons with similar needs and wants. Market segmentation allows better allocation of a firm’s finite resources. • A firm only possesses limited amount of resources. Accordingly it must make choices in serving specific group(s) of consumers.
  • 5. Customer Satisfaction Measurement • Measurement of Customer Satisfaction is a new significant addition to the new ISO9000: 2000 standard Organizations certified to this standard are now required to identify parameters that cause customer satisfaction or dissatisfaction and consciously measure them
  • 6. EVOLUATION OF TWO WHEELER INDUSTRY IN INDIA • Two-wheeler segment is one of the most important components of the automobile sector that has undergone significant changes due to shift in policy environment. The two-wheeler industry has been in existence in the country since ,1955 • Amongst these policies, Monopolies and Restrictive Trade Practices (MRTP) and Foreign Exchange Regulation Act (FERA) were aimed at regulating monopoly and foreign investment respectively
  • 7. REASEARCH OF METHODOLGY • A research design is the detailed blue print used to guide a research study towards its objectives.It helps to collect ,measure and analysis of data.The present study seeks to find out the attribute towards buying of bike • The study also aims at finding satisfaction level of customers at the showroom and at the workshop
  • 8. SWOT • STRENTH • No competions in 350 cc and 500cc segments of market • Proven product durability • Customer retention • OPPORTUNITES •Encourage the sales with advertisement •Introduce customer relationship management •Innovation of products
  • 9. SWOT • WEAKNESS • HIGH PRICESS • LESS ADVERTISMENT • LITTLE PRODUCT INNOVATION • THREATS •ENTRY OF ECLUSIVE FOREGIN PLAYERS •MOVE OF INDUSTRY TOWARDS PREMIUM SEGMENTS OF 250CC •ENTRY OF OTHER PLAYERS IN 350CC & 500CC SEGMENTS OF MARKET