Transforming your
organisation
Creating a strategy is not difficult.
The challenge lies in executing,
getting your organisation to move
passionately in the one direction.
Research from Harvard Business
School has shown that less than 10%
of people attending a town hall
meeting understand the message.
Kaplan and Norton, who created the
Balanced Scorecard, claim that 95% of
staff members in an organisation
don’t even know what their
organisations strategy is.
At Bluprints we focus all our
energies on execution.
knowW h a t y o u a l r e a d y
The journey begins here
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Think about your brand for a moment.
Your brand is NOT your LOGO, your brand
is a PROMISE of a Pending EXPERIENCE.
It says to your employees: Come to work
for us and this is the kind of experience
you will have. Your brand says to your
customers: Do business with us and this
is the kind of experience we will create
for you. This is the kind of quality you will
experience in our products and services.
The question is: Does the experience
match the promise? Bluprints bridges
the gap between promise and
experience.
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Discovering your
DNA for success
With you, we co-create a measureable
formula for success.
This formula enables your employees to
understand how and where they fit in
with the big picture.
BUT, even more critically, the formula
helps employees visualize what they
need to do in order to contribute to the
organisations future success.
Branding from
the inside out

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Going beyond
performance
management
Our genuinely unique approach helps
clients completely retune their
organisational DNA to ensure
improved results.
We help you embed accountability for
performance into your organisation's
culture.
Remember it’s the How that creates
value. The What will commoditize
over time.

The harsh reality is, with notable exceptions,
corporations are miserable places to spend
our working lives. Creativity and passion are
suppressed. We have lost sight of the basic
point; that management is about getting
people to accomplish desired goals and
objectives.

We engage all of the
people in your
organisation via the
web to systematically
co-create the perfect
formula for future
success
True engagement
requires adventure,
discovery & creation
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The formula is expressed
as a mathematical code
with the numerator
representing the things
you must do more of
and the denominator
articulating the
practices, principles and
behaviors that you need
to do less of to achieve
success
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Formulas simplify
complex issues.
When properly
deciphered,
formulas have
strong and lasting
credibility.

Tell me, and I will forget
Show me, and I will remember
Involve me and I will understand
Creating the essence of ownership
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The Web based process takes 12 weeks to complete
4 hours of executive time
1.5 hours of regular staff time
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Green
Bluprint
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Just as a builder consults a set of
plans to stay focused, a Bluprint
serves as a rallying point
Inculcating
Strategy &
Brand
Merger &
Acquisition
Safety
Culture
Align
Identifying &
Unleashing your
unique DNA
Engage
Identifying
•Strategic issues
•Success drivers
•Customer issues
•Values adds
•Philosophies
•Structural issues
•Differentiators
•Cultural issues

Measured in Statistics
Now, what if the formula could be measured
through a quantitative and qualitative online
survey that evaluates the degree to which the
organisation and individuals within the
organisation are living the culture out loud.
And, what if an online scoring system enabled
the organisation and its people to compare
themselves against the norm?
Defined in Mathematics
Imagine an algebraic formula that appeals to left-
brain thinkers. The numerators or top line
symbols are the drivers that enable you to create
the aspirational state that you envision. The
denominators or bottom line symbols are the
inhibitors that disable you from building the
business you desire.
Lived in Culture
By having a mathematical formula,
expressed in art, measured in statistics, and
lived in culture, every member of your
organisation can evaluate how their
behaviors contribute to or get in the way of
creating a branded culture. BLUPRINT™
becomes a cause and what follows is a
movement.
In the context of your strategy you
create a unique formula for success
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Expressed in Art
Now imagine that each of the drivers in the
top line of the formula and each of the
inhibitors in the bottom line are illustrated
by icons—artwork that appeals to right-
brain thinkers and illustrates behaviors
associated with each driver and each
inhibitor.

A Bluprint enables you
to actively manage and
measure your core DNA
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Bluprints is simply the best mechanism we have ever used to help us drive a high performance culture in our
business.
Not only did the people enjoy the process, but it is now an integral way of our management processes.
Bluprints is an indispensable tool to shape the culture of our business and to ensure our people are focused
on enhancing our business performance. I have no doubt there is a direct link between the Bluprints process
we have implemented and increased professional staff retention levels. I can see a further correlation
between the scores we achieve in our scoring process and the profitability in the various parts in our
business. Bluprints is therefore a great predictive tool.
Louis Geeringh
Chief Executive Officer
Deloitte Consulting
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What a powerful process.
It urges the entire organisation to continuously refocus on the fundamental success drivers, while also
providing an ideal tool to identify and minimise the hurdles and blockers to success. As a major element it
involves all employees, makes them real and accountable owners of the business.
Since the start of the project we have seen a stepped up change in culture and team spirit. In essence,
Bluprints at GSK is the mirror of how we are doing. Challenging sometimes, but exciting, inspiring ... and
delivering.
Heribert Voss
General Manager Consumer Healthcare
GlaxoSmithkline
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“Our experience with Bluprints, has surpassed those who had high expectations and has blown away those
who were a little cynical of the ultimate outcome. ‘The Citadel Way’, which is what we have named our
formula, is already something constantly talked about and referred to. I feel that the co-creation and then
the vulnerability of the Industrial Theatre, were the catalysts for such broad acceptance.
We sincerely enjoyed working with the Bluprints’ team - their attitudes, commitment, flexibility and
passion were significant contributors to the overall success of the initiative.”
Keith Betty
Chief Executive Officer
Citadel
Private Client Wealthcare
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"The Bluprints formula was THE best thing I ever did for my business. What started out as a process to
make our Mission and Values come alive....moved along a path that seems to have no end in sight.
Many things happened....we extracted our DNA... 'What made us great' and 'What could take us out'.
We trained management and staff on our business and what makes it tick. We built a team across all
levels that made us one. We pushed decision making down to all levels of the business. We gained a
tool that helps explain the way we do business to clients that finds a win win solution. This empowered
the sales team and made them ultimate partners with our clients. We use it for all HR related issues
from hiring to performance management to bonus distribution. We use it to resolve problems in all
areas of the business from shareholder level to our suppliers. The list is endless.“
"Our formula has transformed our business. The whole process is fun and exciting. The visual impact is
stimulating. It’s all so simple really...but truly amazing.”
”The Formula has taken 94.7 from the fourth best radio station in the world to # 1 in the world,
against global benchmarks”
Terry Volkwyn,
Chief Executive Officer,
Primedia Broadcasting
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Q How do I measure the benefits of a Bluprint?
A: Depends on how you define success. Inevitably all our clients have a mix of hard and soft measures which are unique
to their specific business, though money saved and money made feature prominently in the mix.
Q: How long does the process take?
A: Where the client organisation is 100% web enabled, it takes on average 12 weeks to deliver a Bluprint. The process is
non-invasive and typically takes 4 hours of senior executive time (across 12 weeks) and 1.5 hours of regular staff time
(across 12 weeks). No ‘all hands’ meetings, no trainings, no flights, no hotel buffet lunches. Once the mathematical
formula and art gallery is constructed the organisation then starts the scoring process which typically lasts years.
Q: Who owns the process?
A: You must take ownership of the end result, we facilitate the engagement part. It’s a joint effort. Bluprints makes an
unequivocal commitment to confidentiality. All our data is hosted in a secure location, the same place the Singapore
government store theirs.
Q: Are you an independent company?
A: Yes, we are a private company with two main shareholders, Guy Martin and Tony Boatman. We have an executive
board in place that is an oversight body whom works with the partners to develop new business with our exclusively
blue chip clientele.
Q: How do you charge for your services?
A: There are two billable components, a project fee (one off) and a reporting fee (monthly / quarterly).
Q: Can you run projects with global scope?
A: Yes, that’s our core business. We deal exclusively with blue chip clients. We currently have clients in 17 countries.
Q: Are you consultants?
A: No, we do not consult. In fact we don’t hold a specific opinion on anything. The Principal Partners, Guy Martin and
Tony Boatman spent their time prior to Bluprints running large multinational businesses. We are of the opinion that
there are enough smart people developing strategy in any given organisation, the disconnect lies in the ability to
execute.
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Manie Roodt
Associate Partner
manie@blu-prints.com
+27(0)82 465 0195