HYPEGIRL 2016*

A BOUTIQUE
PRODUCTION AGENCY.
Our team develops original
concepts designed around proven
strategies to optimize your brand
presence and outreach.
WE are a full-service
production agency that
specilizes in branded
entertainment and digital
content.
WHAT WE DO
have decades of combined experience in
producing, directing and writing marketing
materials for industry leading clients. We
started HYPEGIRL CREATIVE in 2013 to
combine our skills and to offer our clients a full
range of creative services for branding and
marketing.
We place a particular emphasis on holistic,
multi-dimensional storytelling and love to
collaborate—we play well with others.
In our spare time, we create original
documentaries and television pilots.
Jane Davis and Mandy Mushlin
ABOUT US
WE REPRESENT A NETWORK
OF INDEPENDENT AND
SPECIALIZED
PROFESSIONALS.
Rather than being confined to the capabilities
of a small staff, our clients have the advantage
of the best talent and expertise we can find.
Not only does this eliminate overhead and
make our budgets more efficient, it also allows
for a higher level of personalized service and
higher-quality deliverables.
THE HIVEOur business model is optimized to provide the best team for your
project.
Incorporating digital media
into your everyday marketing
turns your customers into
global brand advocates and
amplifies your ability to drive
engagement and revenues.
01 02 03
04 05 06 07
S T O R Y T E L L I N G
O V E R A D V E R T I S I N G
Today’s social marketing isn’t about the hard
sell. It’s about listening, developing
relationships and building loyalties that make
you part of your customer’s life. We’ll help
you identify your target demographic and the
most effective strategies to reach them.
We believe that the best way to connect with
your consumers is through the authentic story of
your brand. We won’t be pitching you generic
ideas that have nothing to do with your corporate
culture: We’ll collaborate with your team to craft
a digital message that suits the personality of
your company and its products.
COLLABORATE & LISTEN
THE NUMBER OF PEOPLE WHO WATCH AN
ONLINE VIDEO EVERY DAY.
100 million
1.8 million
80%
76%
THE NUMBER OF WRITTEN WORDS REQUIRED
TO EQUAL THE IMPACT AND RETENTION RATE
OF A ONE-MINUTE VIDEO.
THE INCREASED CONSUMER CONVERSION
RATE WHEN A BUSINESS USES VIDEO ON ITS
LANDING PAGE.
THE NUMBER OF MARKETERS WHO SAY VIDEO
IS MORE IMPORTANT THAN FACEBOOK,
TWITTER OR BLOGGING.
WANT TO GROW YOUR BUSINESS?
Make a video.
• Website
• Commercials
• B2B
• Product Rollout
• Employee Recruitment
• Investment Partners
I GOT A PLAN.W H A T ’ S Y O U R P L A N G O T T O D O W I T H M E ?
• Branded Videos
• Social Advertising
• Short Form (6-15 sec.)
• Stop Motion / Timelapse
• Social Stunts
• Gifs / Memes
• Activations & Promotions
• Convention / Event Coverage
• Incentive Trip
• Team Building
• Human Resources
• Training / Safety
• Tutorials
• Company-Wide Messaging
social video
content
external
videos
internal
videos
PRODUCING / DIRECTING
CREW SOURCING
CREATIVE TALENT
STILL PHOTOGRAPHY
CONTENT / SCRIPT WRITING
LICENSED MUSIC
CONCEPT CREATION
LET US HANDLE
EVERYTHING.
We customize our services based on your
needs using a network of producers, writers,
videographers, still photographers, editors,
graphic designers—anything you require in
the creative space to realize your digital
marketing goals.
SET DESIGN
GRAPHIC DESIGN AND ANIMATION
EDITING
SOUND MIXING
DISTRIBUTION RIGHTS AND RELEASES
LOCATION SCOUTING
WE WILL GUIDE YOUR TEAM
THROUGH THE PROCESS OF
DEVELOPING MULTI-MEDIA
CONCEPTS, EVEN IF YOUR
EXPERIENCE IN THE DIGITAL
SPACE IS LIMITED.
THE WHOLE ENCHILADA.
IF YOU’RE
LOOKING TO
ESTABLISH OR
EXPAND YOUR
ONLINE
PRESENCE AND
BRAND VISIBILITY,
WE’VE CREATED A
PACKAGE JUST
FOR YOU.
SOCIAL
MARKETING
PACKAGE
1
WHAT ARE
YOUR
GOALS? 2
WHERE IS
YOUR
AUDIENCE?
3
WHO’S YOUR
COMPETITION?
4
WHAT IS YOUR
MESSAGE?
5
HOW WILL YOU
ENGAGE?
6
HOW WILL YOU
MEASURE THE
IMPACT?
WE HELP YOU DEVELOP CONCEPTS THAT MAXIMIZE YOUR OUTREACH IN THE SOCIAL SPACE AND
EFFECTIVELY POSITION YOUR BRAND WITH QUALITY, CONTINUITY AND PERSONALITY.
INCREASE YOUR
BRAND’S ONLINE
IMPACT
WE PRODUCE MULTI-MEDIA DELIVERABLES FOR EACH SOCIAL NETWORK AND BUILD YOUR
BRANDED CONTENT LIBRARY. WE ALSO IDENTIFY POTENTIAL BRAND PARTNERS AND PROVIDE A
STRATEGY TO LEVERAGE YOUR EXISTING PARTNERSHIPS.
OUR SOCIAL RESEARCH PARTNERS AUDIT YOUR EXISTING DIGITAL ASSETS AND PLATFORMS TO
DETERMINE AREAS OF OPPORTUNITY FOR YOUR COMPANY.
WE TEACH YOU THE BEST WAYS TO REACH TARGET DEMOGRAPHICS BY ASSESSING THE
INFLUENCERS, TRENDS, COMPETITION AND DISTRACTIONS THAT RELATE TO YOUR CATEGORY.
01
02
03
04 WE WORK DIRECTLY WITH YOUR CREATIVE TEAM EVERY STEP OF THE WAY TO CRAFT IDEAS AND
CAMPAIGNS THAT TELL YOUR STORY AND CONNECT WITH YOUR CONSUMERS.
05
06 WE SCHEDULE THE RELEASE OF YOUR MATERIALS IN WAY THAT MAXIMIZES EXPOSURE AND WE
PROVIDE YOU WITH A CALENDAR TO FOLLOW ONCE PRODUCTION IS COMPLETE.
NOT TO NAME
DROP, BUT
HERE ARE A
FEW OF OUR
CLIENTS.
EDITING
A
CONCEPT
DEVELOPMENT
THIS IS HOW WE
DO IT.
IDEAS DISCUSSION
STORYBOARDING
SCRIPT DEVELOPMENT
B PRODUCTION
FILMING & CONTENT CREATION
CONTENT DEVELOPMENT
MOTION GRAPHICS
REVIEW & CLIENT FEEDBACK
CFINAL OUTPUT
EXPORT MEDIA FILES
AUDIO MASTERING
GRADING
BACK-UP ALL MEDIA
delivery
DVD
BROADCAST
ONLINEproject
start
concept
sign-off
video
sign-off
WE LOVE INTERVIEWS -- WE’VE DEVELOPED SOME EXCEPTIONAL METHODS TO HELP YOUR KEY
PERSONNEL AND CUSTOMERS GENUINELY HAVE FUN WITH THE PROCESS. IT DOESN’T HAVE TO BE WEIRD.
LIGHTS, CAMERA, ACTION.
Our job is to make you look good. Most of our filming is organic – we know how to use
selective moments in your business environment to tell a story. For more conceptual
projects, we help you find the right locations, studios, set and talent.
brew a beer from
raw barley
make artisan
mozzarella cheese
Every project is an adventure. We work across multiple
industries and categories so we get new knowledge on
every shoot, script, and interview. We often say that we
learn just enough to be dangerous and that, in a pinch
we may or may not be able to independently complete
the following:
WHAT WILL
WE LEARN
FROM YOUR
BUSINESS?
W E L O V E W H AT W E D O
conduct a
mortgage closing
deliver a baby
info@hypegirlcreative.com
CONTACT US
hypegirlfilms
www.facebook.com/hypegirlcreative
www.youtube.com/moxynetwork
hypegirlcreative
www.hypegirlcreative.com/portfolio
L E T ’ S C O N N E C TT E L L YO U R F R I E N D S T O G E T W I T H O U R F R I E N D S , A N D W E C A N B E F R I E N D S .
vimeo.com/hypegirlcreative
SEE OUR WORK
FOLLOW US
THANK YOU.
© 2016 HYPEGIRL CREATIVE
1 de 17

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HYPEGIRL 2016*

  • 2. Our team develops original concepts designed around proven strategies to optimize your brand presence and outreach. WE are a full-service production agency that specilizes in branded entertainment and digital content. WHAT WE DO
  • 3. have decades of combined experience in producing, directing and writing marketing materials for industry leading clients. We started HYPEGIRL CREATIVE in 2013 to combine our skills and to offer our clients a full range of creative services for branding and marketing. We place a particular emphasis on holistic, multi-dimensional storytelling and love to collaborate—we play well with others. In our spare time, we create original documentaries and television pilots. Jane Davis and Mandy Mushlin ABOUT US
  • 4. WE REPRESENT A NETWORK OF INDEPENDENT AND SPECIALIZED PROFESSIONALS. Rather than being confined to the capabilities of a small staff, our clients have the advantage of the best talent and expertise we can find. Not only does this eliminate overhead and make our budgets more efficient, it also allows for a higher level of personalized service and higher-quality deliverables. THE HIVEOur business model is optimized to provide the best team for your project.
  • 5. Incorporating digital media into your everyday marketing turns your customers into global brand advocates and amplifies your ability to drive engagement and revenues. 01 02 03 04 05 06 07 S T O R Y T E L L I N G O V E R A D V E R T I S I N G
  • 6. Today’s social marketing isn’t about the hard sell. It’s about listening, developing relationships and building loyalties that make you part of your customer’s life. We’ll help you identify your target demographic and the most effective strategies to reach them. We believe that the best way to connect with your consumers is through the authentic story of your brand. We won’t be pitching you generic ideas that have nothing to do with your corporate culture: We’ll collaborate with your team to craft a digital message that suits the personality of your company and its products. COLLABORATE & LISTEN
  • 7. THE NUMBER OF PEOPLE WHO WATCH AN ONLINE VIDEO EVERY DAY. 100 million 1.8 million 80% 76% THE NUMBER OF WRITTEN WORDS REQUIRED TO EQUAL THE IMPACT AND RETENTION RATE OF A ONE-MINUTE VIDEO. THE INCREASED CONSUMER CONVERSION RATE WHEN A BUSINESS USES VIDEO ON ITS LANDING PAGE. THE NUMBER OF MARKETERS WHO SAY VIDEO IS MORE IMPORTANT THAN FACEBOOK, TWITTER OR BLOGGING. WANT TO GROW YOUR BUSINESS? Make a video.
  • 8. • Website • Commercials • B2B • Product Rollout • Employee Recruitment • Investment Partners I GOT A PLAN.W H A T ’ S Y O U R P L A N G O T T O D O W I T H M E ? • Branded Videos • Social Advertising • Short Form (6-15 sec.) • Stop Motion / Timelapse • Social Stunts • Gifs / Memes • Activations & Promotions • Convention / Event Coverage • Incentive Trip • Team Building • Human Resources • Training / Safety • Tutorials • Company-Wide Messaging social video content external videos internal videos
  • 9. PRODUCING / DIRECTING CREW SOURCING CREATIVE TALENT STILL PHOTOGRAPHY CONTENT / SCRIPT WRITING LICENSED MUSIC CONCEPT CREATION LET US HANDLE EVERYTHING. We customize our services based on your needs using a network of producers, writers, videographers, still photographers, editors, graphic designers—anything you require in the creative space to realize your digital marketing goals. SET DESIGN GRAPHIC DESIGN AND ANIMATION EDITING SOUND MIXING DISTRIBUTION RIGHTS AND RELEASES LOCATION SCOUTING WE WILL GUIDE YOUR TEAM THROUGH THE PROCESS OF DEVELOPING MULTI-MEDIA CONCEPTS, EVEN IF YOUR EXPERIENCE IN THE DIGITAL SPACE IS LIMITED.
  • 10. THE WHOLE ENCHILADA. IF YOU’RE LOOKING TO ESTABLISH OR EXPAND YOUR ONLINE PRESENCE AND BRAND VISIBILITY, WE’VE CREATED A PACKAGE JUST FOR YOU. SOCIAL MARKETING PACKAGE 1 WHAT ARE YOUR GOALS? 2 WHERE IS YOUR AUDIENCE? 3 WHO’S YOUR COMPETITION? 4 WHAT IS YOUR MESSAGE? 5 HOW WILL YOU ENGAGE? 6 HOW WILL YOU MEASURE THE IMPACT?
  • 11. WE HELP YOU DEVELOP CONCEPTS THAT MAXIMIZE YOUR OUTREACH IN THE SOCIAL SPACE AND EFFECTIVELY POSITION YOUR BRAND WITH QUALITY, CONTINUITY AND PERSONALITY. INCREASE YOUR BRAND’S ONLINE IMPACT WE PRODUCE MULTI-MEDIA DELIVERABLES FOR EACH SOCIAL NETWORK AND BUILD YOUR BRANDED CONTENT LIBRARY. WE ALSO IDENTIFY POTENTIAL BRAND PARTNERS AND PROVIDE A STRATEGY TO LEVERAGE YOUR EXISTING PARTNERSHIPS. OUR SOCIAL RESEARCH PARTNERS AUDIT YOUR EXISTING DIGITAL ASSETS AND PLATFORMS TO DETERMINE AREAS OF OPPORTUNITY FOR YOUR COMPANY. WE TEACH YOU THE BEST WAYS TO REACH TARGET DEMOGRAPHICS BY ASSESSING THE INFLUENCERS, TRENDS, COMPETITION AND DISTRACTIONS THAT RELATE TO YOUR CATEGORY. 01 02 03 04 WE WORK DIRECTLY WITH YOUR CREATIVE TEAM EVERY STEP OF THE WAY TO CRAFT IDEAS AND CAMPAIGNS THAT TELL YOUR STORY AND CONNECT WITH YOUR CONSUMERS. 05 06 WE SCHEDULE THE RELEASE OF YOUR MATERIALS IN WAY THAT MAXIMIZES EXPOSURE AND WE PROVIDE YOU WITH A CALENDAR TO FOLLOW ONCE PRODUCTION IS COMPLETE.
  • 12. NOT TO NAME DROP, BUT HERE ARE A FEW OF OUR CLIENTS.
  • 13. EDITING A CONCEPT DEVELOPMENT THIS IS HOW WE DO IT. IDEAS DISCUSSION STORYBOARDING SCRIPT DEVELOPMENT B PRODUCTION FILMING & CONTENT CREATION CONTENT DEVELOPMENT MOTION GRAPHICS REVIEW & CLIENT FEEDBACK CFINAL OUTPUT EXPORT MEDIA FILES AUDIO MASTERING GRADING BACK-UP ALL MEDIA delivery DVD BROADCAST ONLINEproject start concept sign-off video sign-off
  • 14. WE LOVE INTERVIEWS -- WE’VE DEVELOPED SOME EXCEPTIONAL METHODS TO HELP YOUR KEY PERSONNEL AND CUSTOMERS GENUINELY HAVE FUN WITH THE PROCESS. IT DOESN’T HAVE TO BE WEIRD. LIGHTS, CAMERA, ACTION. Our job is to make you look good. Most of our filming is organic – we know how to use selective moments in your business environment to tell a story. For more conceptual projects, we help you find the right locations, studios, set and talent.
  • 15. brew a beer from raw barley make artisan mozzarella cheese Every project is an adventure. We work across multiple industries and categories so we get new knowledge on every shoot, script, and interview. We often say that we learn just enough to be dangerous and that, in a pinch we may or may not be able to independently complete the following: WHAT WILL WE LEARN FROM YOUR BUSINESS? W E L O V E W H AT W E D O conduct a mortgage closing deliver a baby
  • 16. info@hypegirlcreative.com CONTACT US hypegirlfilms www.facebook.com/hypegirlcreative www.youtube.com/moxynetwork hypegirlcreative www.hypegirlcreative.com/portfolio L E T ’ S C O N N E C TT E L L YO U R F R I E N D S T O G E T W I T H O U R F R I E N D S , A N D W E C A N B E F R I E N D S . vimeo.com/hypegirlcreative SEE OUR WORK FOLLOW US
  • 17. THANK YOU. © 2016 HYPEGIRL CREATIVE