1. Dude, where is my
Customer???
Picture: http://www.news.com.au/travel/holiday-ideas/inside-china8217s-ghost-cities/story-e6frfqd9-1226716277487
Tathagat Varma
VP, Strategic Process Innovations,
[24]7 Innovation Labs
2. What do you need to create
successful products?
6. “Build and they will come” is not a strategy,
it’s a prayer. – Steve Blank
http://blog.amplifiedanalytics.com/wp-content/uploads/2011/07/New-product-failure-rate.png
13. “So what is it that makes some startups successful
and leaves others selling off their furniture? Simply
this:
startups that survive the first few tough years do not
follow the traditional product-centric launch model
espoused by product managers or the venture
capital community.
Through trial and error, hiring and firing, successful
startups all invent a parallel process to Product
Development. In particular, the winners invent and
live by a process of customer learning and discovery.
I call this process "Customer Development,” a sibling
to "Product Development” and each and every
startup that succeeds recapitulates it, knowingly or
14. “In large companies, the mistakes just have
additional zeroes in them”. – Steve Blank
http://steveblank.files.wordpress.com/2010/11/two-assumptions.jpg
15. So what works then?
“Not a better Plan A but a
path to a plan that works
before running out of
resources”
- Ash Maurya, Running Lean
27. So, what is your product?
From: Running Lean – Ash Maurya
28.
29.
30. Case Study: Ash Maurya’s Running
Lean book
From: Running Lean – Ash Maurya
31. Recap
• Don’t build
something no
one wants!
Discover
customers first
Validate your
assumptions
• Search for the
business model
• Build, measure
and learn
iteratively
Build products
iteratively
Scale-up for
execution
• Aggressively
execute
business plan
and optimize
32. “I never perfected an invention that I did not
think about in terms of the service it might
give others... I find out what the world
needs, then I proceed to invent....”- Thomas
Edison
33. References
• www.steveblank.com
• http://blog.startupcompass.co/
• http://blogs.wsj.com/accelerators/2013/06/
24/steve-blank-the-6-types-of-startups-2/
• Running Lean – Ash Maurya
• The Startup Owners Manual – Steve Blank
• Four Steps to Ephphany – Steve Blank
• The Lean Startup – Eric Ries