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Design Thinking Workshop

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Design Thinking Workshop

  1. 1. DesignThinking Workshop TathagatVarma http://thoughtleadership.in
  2. 2. LET’S FIRST PLAY :)
  3. 3. RULES • Objective: Build a freestanding tower. • Criteria:The tallest one that freestands for 15s wins! • Team: 5-6 members, 50 balloons, one tape • Time: 10 min
  4. 4. DEBRIEF What did we learn?
  5. 5. LET’S WATCH AVIDEO…
  6. 6. DEBRIEF What did we learn?
  7. 7. DESIGNTHINKING Design Thinking is a human-centered approach to innovation that draws from the designer’s toolkit to integrate the needs of people, the possibilities of technology, and the requirements for business success. Tim Brown, IDEO
  8. 8. MISSION OF DESIGN THINKING The mission of design thinking is to translate observation into insights, and insights into products and services that will improve lives. Change by Design
  9. 9. PROCESS?
  10. 10. MINDSET?
  11. 11. EMPATHY • Know about users, and care about their lives! • Observe them, how they interact with the environment, what do they think and feel. • Understand the way they do things and why, their physical and emotional needs, how they think about world, and what is meaningful to them.
  12. 12. HOWTO EMPATHIZE? • OBSERVE • ENGAGE • WATCH • LISTEN
  13. 13. EXPERIENCE MAP • A design tool help understand product/service interactions from users’ point of view. • Visual representation of timeline vs. needs, wants, expectations and experiences for a particular goal. • Also known as Journey Maps, Customer Journey, etc.
  14. 14. OK, LET’S DO SOME DESIGN THINKING :) • Form teams of 5 each • Each team: • Choose a fun name :) • Identify a Point, Line,Triangle, Square and a Circle! • Agree on the most frustrating daily experience that you want to fix! • Time: 5 mins
  15. 15. STEP 1 (5MIN) • Points: Describe their typical experience • Team: • Capture the emotions in an Empathy Map • Capture the experiences in an Experience Map
  16. 16. STEP 2 (5 MIN) • Lines: Describe their worst experience • Team: • Capture the emotions in an Empathy Map • Capture the experiences in an Experience Map
  17. 17. STEP 3 (5 MIN) • Triangles: Describe their ideal experience • Team: • Capture the emotions in an Empathy Map • Capture the experiences in an Experience Map
  18. 18. STEP 4 (10 MIN) • Based on the new learnings and insights, reframe the problem • Synthesise all inputs
  19. 19. STEP 5 (1O MIN) • Circles: leave the team! • Squares: Facilitate a simple ideation session • Team: • Individual brainstorming: 6-8-5 • Team voting: Everyone can voteTop 3 ideas • Tabulate theTop 3 ideas from each team
  20. 20. STEP 6 (15 MIN) • Team • Design solutions to test! • Choose your strongest solution idea(s)
  21. 21. STEP 7 (10 MIN) • Circles: return to their teams :) • Teams present their ideas to the circles and take their feedback • Finally, circles present their team’s work and do a “critique”
  22. 22. DEBRIEF What did we learn?
  23. 23. NOT A LINEAR PROCESS!
  24. 24. RECAP • DesignThinking offers an interesting approach to solving people’s problems • It is as much a mindset as a process, though not a ‘process’ in traditional sense • It integrates elements from people (desirability), technology (feasibility) and business (viability) aspects • This is specially relevant as we create more and more products and services for real humans!
  25. 25. REFERENCES • An Introduction to DesignThinking PROCESS Guide - Hasso Plattner Institute of Design • http://www.bethkanter.org/crashcourse/ • http://dschool.stanford.edu/use-our-methods/ • http://dschool.stanford.edu/wp-content/uploads/2013/10/METHODCARDS-v3- slim.pdf • https://experience.sap.com/skillup/introduction-to-design-thinking/ • http://www.opencolleges.edu.au/informed/features/45-design-thinking-resources-for- educators/

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