Sample project of Marketing Management for class 12 Project work as per CBSE Guidelines

1. Sample Project
On
Marketing Management

2. Page 1 - Cover Page
Write your
name ,board
roll number
,school name
etc.

3. Page 2
Write the
product
selected

4. Page 3 –Index Page

5. Page 3 –Index Page(cont.)

6. Page 4 –Preface and Acknowledgement
Write this on your own
and acknowledge all
the people who have
helped you like
shopkeeper, teacher,
Librarian ,websites
etc.

7. Index Page(cont.)

8. Page 5 – Introduction
Why have
you selected this
product/service

9. Page 6

10.  Write at least 5
competitive brands that
exist in the market.
 Write their features
and Unique Selling
Proposition.[U.S.P.]
 You can paste picture
and wrappers

12. Page -7
Our product and its features &U.S.P
 What is the name of your
product?
 Enlist its features.
 What is going to be your ‘U.S.P

13. Product and its features &U.S.P
(Cont.)

14. Page 8 -Range of product
 Does your product have any range ?
 Give details and its features

15. Range of product(Cont.)

16. Page 9 Permission and Licences
What permission and
licences would be
required to make the
product

17. Page 10- Label of product and
social message
 Draw the label of product
 Both front and Back
 Draft a social message for your
label.
This label
can be
pulled out

18. Front side of Label

19. Back side of Label

20. Page 11- Tagline and Logo of
product
 Brief reason for design of logo
and its significance
 Draw the logo of product
 Brief reason why taglines are
used for products
 Draft a tag line

21. Tagline and Logo of product
(Cont.)

22. Page 12- Selling price and profit
margins of competitors
 Strategy followed by you competitors for
setting selling price
 Give reference of Appendix no.
 Make table to be put in end under
Appendix

23. Selling price and profit margins
of competitors (cont.)
Draw diagrams
where ever
possible

24. Page 13- Pricing of our Product
 What factors are you considering for
setting selling price
 Give reference of Appendix no.
 Make table to be put in end under
Appendix

25. Pricing of our Product(Cont.)

26. Page 14- Packaging
 Importance of packaging
 Types of Packaging-Primary,
secondary & transportation
 Material used or any
innovation in packaging

27. Packaging (Cont.)

28. Page 15 -Grading and
Standardisation

29. Page 16 -Channels of distribution
 Importance of Channels of
distribution
 Which channel level will you use-
Zero, One , Two or three level
 Reason for selecting particular
level
 Make diagram

30. Channels of distribution (Cont.)

31.  Importance of warehousing in brief
 Number of warehouses
 Location of warehouses
 Own warehouses or rented
Page 17 -Warehousing

32. Warehousing (Cont.)

33. Page 18 - Transportation

34. Page 19 –Promotion
 Ways of promoting your product
 Explain how will you use 4
elements of Promotion:
Advertising, Personal Selling,
Sales promotion and Public
Relations

35. Page 20 -Promotion schemes
Any Promotion schemes for
(i) The wholesaler
(ii) The retailer
(iii) The consumer

36. Page 21 -Observations and
Findings

37. Page 22 -Conclusion
 Suggestions
 Future scope of study

38. Page 23 - Appendix
Includes all
 tables
 questionnaires used for
study
 bibliography

39. Questionnaires (Cont.)

40. Price tables

41. Bibliography

42. Page 24 - Teacher’s observation

43. • The total length of the
project will be of 25 to 30
pages.
• The project should be
handwritten.
• The project should be
presented in a neat folder.
This project will give you
basic idea .
You can use your own
creativity and modify it
according to your
requirement and
according to product
selected.

44. Compiled by Mamta Narula