3. With the power balance shifting to the consumer, we as a group of
companies believe we need to know the consumer inside and out.
Whatever we design, from a mobile app to a loyalty programme
with pots and pans, we need to thoroughly understand the decision-
making process, including the triggers, at every stage.
We believe that customer intimacy is crucial for retail growth, and
we believe in creating a combination of emotional and transactional
loyalty to achieve this. And of course, we believe that data mastery
is the key to success.
WHAT WE
4. BrandLoyalty, IceMobile and Precima can provide solutions separately or in
combination, but our great strength is that we offer an integrated approach to three
core aspects: data insights, personal experience and rewards. As a group, we offer
actionable insights on individual or mass customer behaviour.
As part of Alliance Data Systems, we’ve increased our capabilities and knowledge
due to the fact that our companies offer complementary best-in-class solutions.
Precima’s extensive data analytics capabilities and BrandLoyalty’s proven
expertise in short-term loyalty programmes are both reinforced by IceMobile’s
unique digital solutions.
There’s one element to all this that makes us different, and that’s that we actually
put our own skin in the game. We believe so much in the power of the consumer
and the power of our own data mastery that we are prepared to put our money
where our mouth is. We willingly share the risks, along with our clients. It proves
how serious we are about what we offer, and our willingness to offer innovative
payment structures creates a win-win situation for everyone.
THREE
OF A
KIND
7. A Loyalty Programme proposition is one of - if not the most -
powerful proposition in a retail marketing mix, and delivers
substantial additional sales and profit to retailers’.
The average increase of 3-7% in total turnover over the programme
period reaches a peak at the end of the programme, when
customers visit en masse to redeem their rewards. The turnover
increase is driven mainly by an increased spend from existing
customers, especially primary customers.
Loyalty Programmes are designed to generate immediate changes
in consumer behaviour. It is a retail promotion whereby customers
collect stamps. The number of stamps distributed depends on
the amount spent. When a certain number of stamps is collected,
rewards can be redeemed.
Our rewards focus around food and family, creating a uniquely
personal experience that makes consumers feel appreciated
and better connected - leading to a more enjoyable shopping
experience.
As well as leading to a peak in turnover, a Loyalty Programme can
also build retailer brand equity in two ways: with the actual choice
of rewards linked to the programme concept, and with the way it’s
executed in the marketing mix.
BRANDLOYALTY
LOYALTY PROGRAMMES
8. Instant Loyalty Programmes are designed to attract new customers
to the store – in particular, households with children. They give an
opportunity to increase turnover and profitability, while keeping
customers happy. In addition, they improve shopping frequency for
existing customers.
BrandLoyalty’s Instant Loyalty Programmes are topical,
newsworthy and educational. They are structured to create
excitement and media hype and to make the retailers’ brand the
‘talk of the town’. This results in considerably boost in turnover,
profitability, and enhancing their long-term image.
Our concepts range from recognisable to innovative, licensed to
exclusive, and fun to sustainable. What’s more, they are tailored to
the retailers’ specific business strategy and goals.
In the end, it’s all about the consumer experience – and the
smiles on the children’s faces.
BRANDLOYALTY
INSTANT LOYALTY PROGRAMMES
11. Digital adds value for shopper and retailer
• Up to 25% extra spend by adding the innovative Bright Stamps app to your loyalty programme.
• Direct communication via our push messaging-tool to drive collection and redemption.
• Insightful daily dashboard on shoppers, rewards and stores, to follow the campaign in detail.
ICEMOBILE
BRIGHT
STAMPS
12. Personal promotions made easy
• Up to 11% extra spend increase with the shoppers receiving their set of true personalized
promotions every week.
• Shoppers can clip the “coupons” they like and skip the ones they don’t. They automatically
score their clipped discounts when buying those products with their loyalty card.
• Bright Promo is a paid by redemption model, where additional revenue is generated
through suppliers.
ICEMOBILE
BRIGHT
PROMO
13.
14.
15. Through our Precima retail analytics solution, we use sophisticated analytics to drive retailers’
strategies and optimize their marketing, merchandising and store operations decisions.
All of Precima’s solutions begin and end with the setting of comprehensive and cohesive business,
category, and customer strategies driven through to implementation.
• Assortment Optimization ensures the correct products are in the proper stores, maximizing sales
and profit based on true item value.
• Price Optimization ensures optimal prices by item aligned to retailers’ pricing strategy, whatever it
might be.
• Promotion Optimization optimizes promotional decisions by category and customer goals, optimizing
marketing mix by customer segment.
• CRM/Targeted Marketing helps prioritize customer segments, create a customer engagement plan, and
execute and measure across channels, all using comprehensive customer insights
• Precima’s approach towards FMCG Supplier Collaboration enhances the relationship between
suppliers and retailers’ with cutting edge analytics and tools.
PRECIMA
CONSUMER
ANALYTICS
16. The Netherlands | Germany | France | Spain | Switzerland | Italy | Hungary | Russia | Hong Kong | China | Japan | Brazil | Canada | USA
www.brandloyalty-int.com
BrandLoyalty is part of LoyaltyOne, an ADS company.
The main LoyaltyOne banners are AIR MILES, BrandLoyalty, Precima, ICEMOBILE and Colloquy. Together, we are the global leader in data-driven loyalty solutions.
