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Digital Marketing

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Table of Content
What is Digital Marketing ?
Why Digital Marketing ?
How Digital marketing involved in the industry ?
Examples
Types of Digital Marketing
Search Engine Marketing
Social Media Marketing
Digital Marketing
Content Marketing
Video Marketing
Email Marketing

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SMS Marketing
Affiliate Marketing
Product Marketing
Advertising Platforms
Google
YouTube
Facebook
Bing
Benefits
Conclusion
Table of Content

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What is Digital Marketing ?
Digital marketing (also known as data-driven marketing) is a
umbrella term for the marketing of products or services using
digital technologies, mainly on the Internet, but also including
mobile phones, display advertising, and any other digital
medium.

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Why Digital Marketing ?
 First of all, digital marketing is infinitely more affordable than traditional
offline marketing methods.
 Increase online sales conversions.
 Improve internal communication.
 Increase website traffic.
 Increase brand Recognition.
 Improve search engine ranking.
 Because it is not only a rapidly growing force in the current marketing
playing field, it is set to be the future of marketing.

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81%
Of purchases
get advice
from their
social network
93%
Of marketers use
Social media for
business
80%
Of store
shoppers
Check prices online
75%
Of marketers report
positive results
And traffic increase from
social media
Why Digital Marketing ?

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How Digital Marketing evolved?
 1990
(Term Digital marketing first used Launch of ‘Archie-first searcg engine’)
 1997
(Launch of social Media Site)
 1998
(Birth of Google and Microsoft launches MSN)
 2004
(Gmail launches, Facebook goes live)
 2005
(Launch of Youtube)
 2009
(Google launches real time search engines)
 2012
(Social Media Budget up 64%)

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Digital Marketing and types
 Search Engine Marketing (SEM).
 Social Media Marketing (SMM).
 Digital Marketing.
 Content Marketing.
 Video Marketing
 Email Marketing.
 SMS Marketing.
 Affiliate Marketing.
 Product Marketing.

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Pay-per-click (PPC) :
Pay-per-click (PPC), also known as cost per click (CPC), is an
internet advertising model used to direct traffic to websites, in which an
advertiser pays a publisher (typically a website owner or a network of
websites) when the ad is clicked.
Search engine optimization (SEO) :
Search engine optimization (SEO) is the process of affecting the visibility
of a website or a web page in a web search engine's unpaid results—often
referred to as "natural", "organic", or "earned" results.
Search engine marketing (SEM) :
Search engine marketing (SEM) is a form of Internet marketing that involves
the promotion of websites by increasing their visibility in
search engine results pages(SERPs) primarily through paid advertising.
Search engine marketing (SEM)

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Organic Search Result

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Pay Per Click ads

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Social media marketing :
Social media marketing is the use of social media platforms and
websites to promote a product or service.
Social media marketing
Social media optimization (SMO) :
Social media optimization (SMO) is the use of a number of outlets
and communities to generate publicity to increase the awareness of a
product, service brand or event.
Paid Ads :
Paid advertising is any kind of advertising that you have to pay for,
versus owned or earned advertising.

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Ads in Social Media Website

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Digital advertising
 Digital advertising is also called Internet marketing.
 Digital advertising, also called Internet advertising ("Internet marketing")
is when businesses leverage Internet technologies to deliver promotional
advertisements to consumers.
 Digital advertising includes promotional advertisements and messages
delivered through email, social media websites, online advertising on
search engines, banner ads on mobile or Web sites and affiliates programs

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Content marketing is a form
of marketing focused on
creating, publishing and
distributing content for a
targeted audience online.[1]
It
is often used by businesses in
order to:
Attract attention and
generate leads
Expand their customer base
Generate or Increase online
sales
Increase brand awareness or
credibility
Engage an online
community of users
Content marketing

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Content marketing
Content Marketing is about telling your brand’s story in an entertaining,
education land engaging manner without the hard sell.
By using content marketing effectively, you can (hopeless) turn
prospective customers into paying customers.
How ? By offering value and being generous with your content offerings,
you become a trusted authority in your area of expertise.
And when your customer is ready to buy, they will turn to your products
or services.
Ok, but what is content ? Content can be anything, from blog posts,
memes and news stories to infographics, videos, podcasts and eBooks.

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Video Marketing
The definition of video marketing is not complex. In fact, it’s rather simple:
using video to promote or market your brand, product or service.
Ex : Ads in you tube.

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Email Marketing
Email marketing is the act of
sending a commercial message,
typically to a group of people,
using email.
In its broadest sense, every email
sent to a potential or
current customer could be
considered email marketing.
It usually involves using email
to send advertisements, request
business, or solicit sales or
donations, and is meant to
build loyalty, trust, or brand
awareness.

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How to start business in Email Marketing
 Build a Bigger List :
Make joining your list so irresistible that anyone who comes to your website can’t wait to
sign up.
 Give Them Value :
Make your readers feel like they are getting so much awesome stuff from you for free, and
it will be a no-brainer when it comes time to buy when you offer a product.
Website
Email
With
Different
value

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How to start business in Email Marketing
 Embrace Affiliate Marketing :
When you come across a great product that’s complementary to the product or service you
offer, you have a huge opportunity to make money off your list with affiliate marketing.
 Create Your Own Product :
Dig into the data, ask your list about their struggles and come up with a high quality product
to fix them.
 Re-target Abandoned Carts :
If you’ve ever run an ecommerce site you’ll know you will have some shoppers who abandon
their carts. If you’ve ever run an ecommerce site you’ll know you will have some
shoppers who abandon their carts.
 Segment :
When you segment your list you can start to understand who your “buyers” are and who are
just along for the ride. These true fans are the people you want to target.
 Use Reviews :
You can write in depth product reviews (with your honest opinion) and share those with
readers and your list.

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How to start business in Email Marketing
 Improve Your Copy :
Work on improving your email sales copy .
 Share Past Posts :
More often than not, some of your greatest
content is hardly ever seen on your site by
new visitors. Solve that problem by
incorporating some of your best posts
into your emails.
 Surprise them With Free Stuff :
Everyone likes surprises. And everyone loves surprises that involves free stuff.Create a couple
of pieces of content that you know will appeal directly to your subscribers and help them
out.
 Paid Subscriptions :
A lot of people are getting traction by offering a paid subscription newsletter. You can market
it to your list as a way to get even more premium content for a monthly fee.
 Replay Promotions :
This is where testing and tracking comes in to play. You should be monitoring all of your
campaigns and promotions to see what has given you the best success rates.
(Ex: Poor content)

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SMS Marketing
Mobile marketing is multi-
channel online marketing
technique focused at reaching a
specific audience on their smart
phone, tablets, or any other
related devices through websites,
E mail, SMS and MMS, social
media or mobile applications.

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Affiliate Marketing
 A way for a company to sell its
products by signing up
individuals or companies
("affiliates") who market the
company's products for a
commission .
 Advertiser
 Publisher
 Customer
By offer an affiliate program
to others
By Signing up to be
another business's affiliate.

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Affiliate Marketing
Affiliates in this category run content sites (blogs, websites,
portals) and monetize their sites’ traffic, by sending users to
advertisers’ pages via banners or text links.
PPC affiliates use their PPC advertising experience or
knowledge in order to send users directly to advertisers’
websites (in other words they do not have their own
websites), usually via Google AdWords, but also via
Facebook and other search engines.
These affiliates own databases of user emails, to which
they regularly send out offers and suggestions via
newsletter. As with any communication via email

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The rise of social media and community sites like
Facebook and Twitter have lead to the creation of a
new type of affiliate, who sends users via his/her
account on social media websites
Affiliates in this category include websites that have been
created in order to offer a specific service designed to
help and promoted online purchases.
Incentivized traffic described visitors who have received
some form of compensation for visiting a site and
completing a specific action (e.g. registration or sale).
Affiliate Marketing

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Affiliate Marketing
How to start business in Affiliate marketing
 We should become affiliate to the company where we promote their products.
 We can promote their product in our website using special link which directs to
the company website to purchase the product for customers.
 If the customer purchase the product within 24 hours after clicking the link, then
and only the company is going to pay the commission for the affiliate.

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Affiliate Marketing
 So by this way affiliate can promote the company’s product with best article to
attract the customer and can purchase the product through affiliate’s website.
 By this way we get paid by the company for selling the product.
 Condition for payment is that if customer purchase the product within 24 hours
after clicking the link, then and only the company is going to pay.
Ex : Picture of
publishing the
product in
your website.

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Product Marketing
 Product marketing is
the process of
promoting and selling a
product to an
audience.
 Product marketing, as
opposed to product
management, deals
with more outbound
marketing or customer-
facing tasks (in the
older sense of the
phrase).
 For example, product management deals with the basics of product development
within a firm, whereas product marketing deals with marketing the product to
prospects, customers, and others.
 So we can create our own website and add product to the website for marketing
purpose.
Ex : Amazon, Flip cart.

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Advertising Platforms
1. Google Ads : (PPC-Pay PerClick)
For instance, lets think that we have a website called w3schools.com and we want
to advertise it in google.
All over Country :

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Advertising Platforms
In INDIA :

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Advertising Platforms
In BANGALORE :

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Google Ads – Pay PerClick
 So we can see that more the region provides more clicks and impression.
Reach -166,000,000 Reach -23,800,000 Reach -20,300,000
 Ad reach is an estimate of the number of people within a location target, based on
signed-in users.
 So in these way we can estimate the reach and calculate the amount for
advertisement.

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Google Ads – Pay PerClick
 We can set bid along with budget which will help to increase the clicks and
impression.
 Finally we can give our site with extra information for advertising.

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Advertising Platforms
2. YouTube Ads : (PPC-Pay PerClick forvideos)
 This is also Pay per click advertisement, but in video section.
 Here we can give our own daily budget for video views.
 YouTube will play the ads before starting any video under the preferred keyword.

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Advertising Platforms
3. Facebook Ads :
 To advertise for a Facebook page, we may
start with low budget.
 If we change the audience from Bangalore
to India, the reach may vary.

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Advertising Platforms
4. Bing Ads : (SEO)
 Bing Ads (formerly
Microsoft adCenter and
MSN adCenter) is a service
that provides pay per click
advertising on both the
Bing and Yahoo! search
engines.
 So here we can start to
advertise the websites
starting from 20 rupees.
 But the budget may vary
from $10 to $100
depending upon keyword

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Conclusion
It is important that you use different marketing strategies for your business
and then find out which work best.
In most cases, it is the combination of many strategies that will serve your
objectives.
Digital Marketing is a dynamic medium and you should always be adapting
to the changes.
Use a Web Analytics tool to track performance and plan your next move.