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Coachella 2014 Bands & Brands

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This social listening exercise looks at the top bands and brands mentioned on Twitter during Coachella 2014.

Coachella 2014 Bands & Brands

  1. 1. Conversation Percentage Over Time This graph displays the relative per- centage of mentions of each brand, compared to the aggregate mentions for each day. Microsoft was successful at driving conversations with their #onedriveit campaign initially, but fell off sharply when it became clear that people were more interested in music and less interested in cloud storage. H&M was able to generate significant engagement, but ultimately it was Kylie Jenner’s DJ request at the #FruttareHangout that won the day. #coachella 4,385,686,066 FRUTTARE H&M HEINEKEN MICROSOFT SAMSUNG SEPHORA SPOTIFY 10 11 12 13 14 15 16 17 0% 20% 40% 60% 80% 100% APRIL

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